New marketing skills for the internet economy
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"The IDM has a worldwide reputation for the quality of its training and qualifications programmes. Our services—for individual marketers and corporations—are in demand worldwide as more and more businesses seek best practice accountable marketing."
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The Institute of Direct Marketing is Europe's leading body for the professional development of direct, data and digital marketing. Founded in 1987, the IDM is an educational trust and registered charity. We have:
- Trained more than 45,000 marketers on open courses and more than 10,000 through in-company programmes across 28 countries
- Tutored more than 8,000 through our professional qualifications
- Welcomed more than 15,000 marketers to our events and conferences
Encouraging business performance through individual attainment
The IDM advocates lifelong learning. We maintain an up-to-date training and education portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager:
- Professional membership scheme
- Vocational professional marketing qualifications
- Open, tailored and bespoke marketing training programmes
- Education resources for universities and colleges
The IDM difference
Unlike other associations, the IDM's curriculum is delivered by leading practitioners. Our network of experts is drawn from today’s marketing community. Every tutor, trainer and speaker is committed to sharing the knowledge and best practice that will inspire and improve your everyday performance.
You can think of the IDM as your personal knowledge network. As a member, you'll have 24/7 access to this network. Membership will give you professional credentials and the vital contacts you need for networking and developing your career.
"Internet commerce will starve without the expertise of direct marketers."
Emily Nagle Green
Managing Director, Forrester Research
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