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Be part of a new vision of marketing with us

Now, a vision is emerging of a new type of marketing, one which is capable of engaging millions of prospects and customers in one-to-one relationships. But this vision is only made possible by the fusion of direct and digital marketing. Using the underpinning principles of direct marketing combined with the new digital media, for the first-time marketers can engage customers in personal, real-time dialogue which is fully accountable and measurable.

Acquire the skills leading companies and brands are now demanding

The Institute of Direct and Digital Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.

Who we are

The Institute of Direct and Digital Marketing is the UK’s only government-approved Institute for the professional development of direct and digital marketers, offering a broad range of practitioner-taught training courses and ten internationally recognised professional marketing qualifications. It is also a membership organisation, providing status, knowledge and networking opportunities to today’s senior marketers, and an educational trust, supplying learning materials to higher education alongside initiatives to help university graduates take their first steps in the marketing profession.

Why study with the IDM

The IDM is a modern, forward-looking institute, alert to new and emerging applications of technology in marketing. It is dedicated to keeping the profession abreast of new techniques, new media and new practices.

To date, the IDM has:

Encouraging business performance through individual attainment

The IDM advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager:

The IDM difference

Unlike other associations, the IDM's curriculum is delivered by leading practitioners. Our Faculty of expert speakers is drawn from today’s marketing community. Every tutor, trainer and speaker is committed to sharing the knowledge and best practice that will inspire and improve your everyday performance.

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