The IDM Data and Database Marketing Council
Founded in 2004, the IDM Data and Database Marketing Council is a body of seasoned, full-time data practitioners from across the direct marketing profession.
The Council plays an advisory role on the data-related aspects of the IDM’s professional development and education programmes, ensuring they are up-to-the-minute and relevant to today’s marketing professionals.
The Council’s aim is to achieve a clear and sustainable shift in perception of the value of the data assets and data skills within the business and to underline their importance in delivering true and long-lasting competitive advantage.
If you would like to put yourself or a colleague forward to join the Council please email karensmith@theidm.com.
Members of the IDM Data and Database Marketing Council
Adrian Gregory M IDM, Chairman, DQM Group (Council Chair)
Adrian believes passionately in the benefits of direct, data and digital marketing as a key driver of business and the economy. Adrian’s conviction about the importance of data encouraged him to start his first data business over 20 years ago and he has since developed innovative data solutions for many leading organisations in the private and public sectors for direct marketing, media and location based service applications - both B2C and B2B.
For the last five years he has been helping to build DQM Group, the award winning data governance specialist, and the acknowledged market leader in protecting commercial and customer data from misuse.
His commitment is clear from his comments upon his recent appointment as Data Council Chair:
“Now is an incredibly important time for the direct, digital and data industries, when increasing data loss, growing ID theft, environmental issues, and understandable concerns amongst consumers are posing a major threat. I believe that it’s vital that we tackle these challenges head on and intend to use my new role as a positive means to continue to communicate the value of data and data skills to drive business performance.”
Jon Cano-Lopez Dip DM, Managing Director, Ai Data Intelligence
Jon has been in the direct marketing industry for over 20 years, completing the IDM Diploma in Direct Marketing during the summer of 1988. In 1992 he founded Altwood Systems, a database marketing bureau working with many blue chip clients. After 12 years of successful trading, Altwood was merged into Acxiom where Jon took responsibility for their European Data Services Division. Jon is now Managing Director of Ai Data Intelligence, a company who provides a unique combination of expertise in database marketing with expertise in data analysis and data sourcing to provide one of the industry's leading data refinery services.
Mark Chipperfield F IDM, Head of Data Management, BBC TVLicensing
Mark has worked in marketing and data related roles for over twenty years and joined the BBC as Head of Data Management in 2007. Prior to that Mark was at BT for ten years across a number of roles, latterly data strategy. Mark is committed to the continual improvement in the way data is managed and used by companies, and in finding ways to help consumers control and improve their own data transparently, for better customer relationships, and in respect of social responsibility.
Huw Davis Dip DM, Hon F IDM, Managing Director, Huw Davis Partnership
Huw holds an Actuarial Mathematics and Statistics degree and has worked in the marketing profession for over 18 years, specialising in the strategic use of data. Huw worked with BUPA and Abbey National before founding and developing Data by Design, the specialist database design and analysis consultancy which was purchased by Experian in 1998. In 2000, he joined EHS Brann as Managing Director of Data and Consultancy, later to become Chairman. He was also promoted to Global Director for Data and Discovery for the Euro RSCG Group, working on a range of global brands. Huw now runs his own independent data agency, the Huw Davis Partnership, which combines experts in research insight, data strategy and modelling with his fully owned statistical team based in Singapore. Huw is a regular speaker for the IDM and in 2004 was awarded the prestigious IDM accolade “Educator of the Year” in recognition of his tireless contribution as a trainer within the marketing profession.
John Joyce Dip IDM, Marketing Services Director, GB Group
John has over 15 years experience working with identity data across risk management/customer on-boarding and marketing services. Part of the senior management team John’s role is to ensure GB Groups Marketing Services products, services and sales are aligned with our customers increasing demand for identity based marketing solutions. Data consumed and underpinned by technology is both reducing the costs associated with marketing communications and also creating the opportunity for greater personalisation – a trend that sits well with GB’s identity management vision and an area that John is spending a large amount of time to better serve GB Group’s customers.
John is asked to provide regular industry commentary in the marketing press.
Alan Mitchell, Strategy Director, Ctrl-Shift
Alan has spent the last 20 years researching, writing about and commenting on consumer, market and marketing trends: as editor of Marketing magazine, as marketing correspondent for The Times, as a contributor to the Financial Times and columnist for Marketing Week and Brand Strategy.
In 1997 he wrote the Financial Times report Brand Strategies in the Information Age. In 2001 he wrote Right Side Up and 2005 The New Bottom Line, which introduced and fleshed out the concept of ‘buyer-centric commerce’. He founded the Buyer Centric Commerce Forum with Liz Brandt, Ctrl-Shift’s CEO, in 2005.
He is Strategy Director for Ctrl-Shift which provides market intelligence, evidence and advice that helps organisations capitalise on the value and opportunities provided by taking a truly customer perspective. He is also a founder of the Mydex Community Interest Company with William Heath and Iain Henderson.
Bill Mooney, Director, DataSolutions, GB Group
Bill has over 20 years’ experience of large scale data projects across a number of business sectors. His experience covers in-store systems for retailers,
e-business platforms, data warehousing and Customer Relationship Management systems – with specific emphasis on how they relate to the marketing function.
He is currently using this experience to promote the value of ‘customer identity’ as an essential component of direct marketing in an ever more complex world. This includes the untapped potential for marketing of adopting a joined up approach to customer identity with other business functions.
Bill is asked to provide regular industry commentary in the marketing press.
Peter Mouncey Hon F IDM, Visiting Fellow at Cranfield
Peter left the Automobile Association in 2000 after 29 years, latterly as a member of the senior management team responsible for Group Marketing Services and CRM strategy, to work in marketing education and consultancy. As such, he has worked with many global market leader companies including Shell, SCA, IMI, HSBC.
He is a Visiting Fellow at Cranfield University School of Management, teaching and researching various marketing topics, including key account management, marketing accountability and market research.
He was appointed Editor-in-Chief of the International Journal of Market Research in 2004 and is joint editor of 'Market Research Best Practice 30 visions for the future' (ESOMAR/Wiley 2007) and joint author with Emeritus Professor Malcolm McDonald of 'Marketing Accountability' (Kogan Page 2009). He was also a Finalist for the MRS Silver Medal in 2004, awarded annually for the best paper published in IJMR.
An elected Fellow of the Market Research Society (MRS) and an Honorary Fellow of the IDM. A former Chairman of both the MRS, and Association of Users of Research Agencies and a past member of the IDM Council. He has also chaired the Research Development Foundation, a UK market research industry ‘think-tank’.
David Reed M IDM, Founder, The Data Governor
David Reed is the leading independent journalist covering data and direct marketing in the UK. In recognition of this, he was elected to the DMA (UK) Roll of Honour in 2004, the only journalist and non-practitioner to join the list.
David is the course editor of the newly-launched IDM Award in Data Management and also editor of Data IQ, a journal of data governance. He is the founder of The Data Governance Forum (www.datagovernor.co.uk) and was editor of Data Strategy from its launch until January 2011.
Tracy Weir M IDM, Vice President, CACI
Tracy manages CACI’s Integrated Marketing Group and her primary role is to drive business growth, supporting clients in all the key areas of customer management including strategic consultancy, marketing technology, insight and data. Tracy has worked in the market analysis and direct marketing industry for over 20 years and was responsible for building CACI’s market leading Location Planning practice. Prior to joining CACI she was Managing Director of CDMS, a Littlewoods subsidiary, and her early career was with The Ford Motor Company and Mars Confectionery.
Caroline Worboys F IDM, Leader in Customer Engagement
Caroline has worked in the Direct Marketing industry for over 20 years. She has experience which ranges from start-up through to successful sale, turnaround, integration, divestments and acquisitions. Having sold her business to News International, Caroline went onto become CEO of Broadsystem, which she then sold to the Callcredit Information Group at the end of 2007. During her tenure at Callcredit she became MD of Marketing Solutions which included Broadsystem, Eurodirect and GMAP Consulting. Caroline was part of the management team who had invested in and sold the Callcredit Group to Vitruvian Partners.
Caroline is now the Managing Director of KBMG in the UK, part of the Wunderman Network . She is also Chair of the Trust of the IDM and a non-executive Director of Fraudscreen.
Plus, not pictured:
- Martin Aylward, Head of Acquisition, EDF Energy
- Richard Bates Dip DM, M IDM, Senior Manager, OneHSBC Intelligence, HSBC
- Tim Drye, Director, DataTalk (Statistical Solutions) Ltd
- Michael Green, Director of Insight, Transactis
- Keith Jones, Head of Data Services, Royal Mail
- Andrew McDermott, Managing Director, Coopers of Stortford
- Barry Leeson-Earle F IDM, Consultant, Activity Customer Insight
- Shaun Pitman, Head of Data & CRM, British Gas Business
- Neal Rimay-Muranyi, Managing Director, Consumer Cloud
