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Free training for educators — from our faculty of expert practitioners
The IDM offers free access to its professional training programme for educators, giving you unrivalled insight to today's marketing practices.
Whether you're an experienced marketing lecturer or considering teaching for the first time, our entire portfolio of professional short courses is available to you free of charge. To qualify, you must be teaching full-time at a recognised university or college.
Up-to-the-minute knowledge and skills
IDM training covers management and operational skills across the direct, data and digital marketing discipline. Educator places are on a standby basis and allocated on a first-come, first-served basis. If we can accommodate you on your chosen course, we will confirm your place shortly before the course is run. All we ask in return is that you provide us with a review of the course.
Our most popular courses are held several times a year, giving you every opportunity to take part. Find out where we could boost your teaching by taking a look at our training portfolio. Then register your interest in any course by emailing education@theidm.com and we'll be in touch. It couldn’t be simpler!
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"I attended IDM's digital TV course. It was very good and extremely useful to me for the e-marketing course I'm developing for our third year undergraduates at De Montfort. It was full of useful information and insider views... an easy and enjoyable way to get up to date with interactive and digital TV." |
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| Ros Masterson
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"The course helped me to enrich my perspective on analysing advertisements. I have so far incorporated some techniques and perspectives learnt during the course into teaching. Following the lecture, students showed evidence of an ability to analyse on a more systematic basis various aspects of advertisements. In a nutshell I was enthusiastic about the new knowledge acquired which goes beyond the conventional analysis of advertising appeals encountered in many marketing communications textbooks. The course helped me to bring new insights into my marketing teaching at Kent Business School"
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| Dr Dan Petrovici |