IDM environmental initiatives

The Institute is a member of the Marketing and Sustainability Steering Group in the UK

Environmental issues, including sustainable marketing practice, are some of the most pressing issues facing society. The IDM recognises the need for sustainable development and consumption, and is committed to improving the environmental impact of its activities.

The Institute is committed to continually improving its environmental performance, particularly in the areas set out below. We aim to achieve this by working with our members, customers, suppliers and through training and educating our employees. We shall monitor and regularly review the progress we are making with the programme of environmental initiatives that include, but are not limited to:

Membership Cards

In 2009, the IDM transferred to environmentally-friendly membership cards. These cards are made by ecocard™, and are created from plants not oil. They can be both recycled and composted.

Energy and water

We have implemented a number of efficiency measures to reduce our consumption of energy and water. The IDM’s electricity is supplied from accredited renewable sources.

Recycling

The IDM participates in the London Borough of Richmond’s Business Recycling Programme. The majority of our office waste is recycled through this scheme, and we are actively assessing other ways of recycling the waste that is not covered by the Borough’s programme.

Print and paper

We have significantly reduced our use of paper through a number of measures. Recycled paper and office products are used wherever possible.

IDM promotional materials (brochures, leaflets, etc.) are printed on paper from sustainable forests and are elemental chlorine free.

Course delegates

Some 2,000 training delegates and qualifications candidates pass through the IDM’s training suites each year. We provide recycling facilities for the use of delegates and, where possible, we offer the option to receive training manuals by CD-ROM rather than on paper.

We also source fair-trade refreshments for our delegates where possible.

Suppliers

We take into account environmental policies when selecting suppliers, particularly those related to print, marketing services and office facilities.

Transport

We are assessing a number of ideas that will support and encourage our staff to travel to work and meetings using public transport. We encourage delegates to use public transport when they travel to our courses and events.

Working with other marketers

The Institute is represented on the UK’s Marketing and Sustainability Steering Group, whose objective is "to create measurable engagement by marketers, communicators and sales personnel in support of sustainable (responsible) marketing practices."

***PAS 2020***
Find out more online about the January 2009 environmental initiative which has been developed by BSI British Standards, in association with the Direct Marketing Association (DMA).

If you’d like to offer any ideas on how the IDM might further reduce its environmental impact and make its working practices more sustainable, please email enquiries@theidm.com. Thank you.

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