The IDM Data and Database Marketing Council

Founded in 2004, the IDM Data and Database Marketing Council is a body of seasoned, full-time data practitioners from across the direct marketing profession.

The Council plays an advisory role on the data-related aspects of the IDM’s professional development and education programmes, ensuring they are up-to-the-minute and relevant to today’s marketing professionals.

The Council’s aim is to achieve a clear and sustainable shift in perception of the value of the data assets and data skills within the business and to underline their importance in delivering true and long-lasting competitive advantage.

If you would like to put yourself or a colleague forward to join the Council please email karensmith@theidm.com.

Members of the IDM Data and Database Marketing Council

Adrian Gregory M IDM, Chief Executive, DQM Group (Council Chair)
Adrian believes passionately in the benefits of direct, data and digital marketing as a key driver of business and the economy. Adrian’s conviction about the importance of data encouraged him to start his first data business over 20 years ago and he has since developed innovative data solutions for many leading organisations in the private and public sectors for direct marketing, media and location based service applications - both B2C and B2B.

For the last five years he has been helping to build DQM Group, the award winning data governance specialist, and the acknowledged market leader in protecting commercial and customer data from misuse.

His commitment is clear from his comments upon his recent appointment as Data Council Chair:
“Now is an incredibly important time for the direct, digital and data industries, when increasing data loss, growing ID theft, environmental issues, and understandable concerns amongst consumers are posing a major threat. I believe that it’s vital that we tackle these challenges head on and intend to use my new role as a positive means to continue to communicate the value of data and data skills to drive business performance.”

Jon Cano-Lopez Dip DM, Managing Director, Ai Data Intelligence
Jon has been in the direct marketing industry for over 20 years, completing the IDM Diploma in Direct Marketing during the summer of 1988. In 1992 he founded Altwood Systems, a database marketing bureau working with many blue chip clients. After 12 years of successful trading, Altwood was merged into Acxiom where Jon took responsibility for their European Data Services Division. Jon is now Managing Director of Ai Data Intelligence, a company who provides a unique combination of expertise in database marketing with expertise in data analysis and data sourcing to provide one of the industry's leading data refinery services.

Mark Chipperfield F IDM, Head of Data Management, BBC TVLicensing
Mark has worked in marketing and data related roles for over twenty years and joined the BBC as Head of Data Management in 2007. Prior to that Mark was at BT for ten years across a number of roles, latterly data strategy. Mark is committed to the continual improvement in the way data is managed and used by companies, and in finding ways to help consumers control and improve their own data transparently, for better customer relationships, and in respect of social responsibility.

Huw Davis Dip DM, Hon F IDM, Managing Director, Huw Davis Partnership
Huw holds an Actuarial Mathematics and Statistics degree and has worked in the marketing profession for over 18 years, specialising in the strategic use of data. Huw worked with BUPA and Abbey National before founding and developing Data by Design, the specialist database design and analysis consultancy which was purchased by Experian in 1998. In 2000, he joined EHS Brann as Managing Director of Data and Consultancy, later to become Chairman. He was also promoted to Global Director for Data and Discovery for the Euro RSCG Group, working on a range of global brands. Huw now runs his own independent data agency, the Huw Davis Partnership, which combines experts in research insight, data strategy and modelling with his fully owned statistical team based in Singapore. Huw is a regular speaker for the IDM and in 2004 was awarded the prestigious IDM accolade “Educator of the Year” in recognition of his tireless contribution as a trainer within the marketing profession.

David Eldridge, Chief Executive Officer, Alterian
David established his first software company in 1984 at the age of 14 to market his own software which won first prize in the BBC National Schools Software Competition. He attended the University of Salford where he gained a first class honours degree in Business and Management Studies. Following 4 years in several roles with Royal Dutch Shell Group, he then spent 4 years leading corporate development with GB Information Management before starting Alterian.

Iain Lovatt F IDM, Executive Chairman, BlueSheep
Since launching the business in 1987, Blue Sheep has become a major player in the B2B market, serving organisations such as DSGi, The Learning and Skills council, and many others. Iain’s expertise lies in his enthusiasm and ability to understand a client’s objectives and deliver bespoke customer focused solutions.

Bill Mooney, Director, DataSolutions, GB Group
Bill has over 20 years’ experience of large scale data projects across a number of business sectors. His experience covers in-store systems for retailers,
e-business platforms, data warehousing and Customer Relationship Management systems – with specific emphasis on how they relate to the marketing function.

He is currently using this experience to promote the value of ‘customer identity’ as an essential component of direct marketing in an ever more complex world. This includes the untapped potential for marketing of adopting a joined up approach to customer identity with other business functions.

Bill is asked to provide regular industry commentary in the marketing press.

Caroline Worboys F IDM, Leader in Customer Engagement Caroline has over 18 years’ experience within the marketing services industry. In the early 1990s Caroline set up HDM Worboys which was one of the first outsourced database marketing companies in the UK. In 2000, HDM Worboys was acquired by News International to provide the central pillar from which to develop the marketing services of Broadsystem. Her tenure has been marked by many major achievements and was recently voted as the fifth most important UK Data Leader by Marketing Direct.

Plus, not pictured:

Martin Aylward, Head of Acquisition, EDF Energy
Richard Bates Dip DM, M IDM, Senior Manager, OneHSBC Intelligence, HSBC
Tim Drye, Director, DataTalk (Statistical Solutions) Ltd
Michael Green, Head of Insight, John Lewis Partnership
Keith Jones, Head of Data Services, Royal Mail
Andrew McDermott, Managing Director, Coopers of Stortford
Peter Mouncey Hon F IDM, Cranfield RoMI Club
Barry Leeson-Earle F IDM, Consultant, Activity Customer Insight
Shaun Pitman, Head of Data, British Gas Business
Neal Rimay-Muranyi, Managing Director, Basilica Marketing
Tracy Weir M IDM, Vice President, CACI

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