Building businesses and careers

The IDM: Professional home of marketing skills for the internet age

The Institute of Direct Marketing is the internationally recognised leading body for the professional development of direct, data and digital marketing. As a global provider, the IDM acts as an expert partner to individuals and companies worldwide.

Mission of the IDM
To provide the very best professional development and
lifelong learning for marketers in the direct, data and digital fields.

The IDM is a modern, forward-looking institute, alert to new and emerging applications of technology in marketing. It is dedicated to keeping the profession abreast of new techniques, new media and new practices.

Promoting best practice, the IDM works to increase marketing’s contribution to business, while reducing its cost, through:

Assisting the lifetime professional development of those engaged in direct, data and digital marketing
Providing thought-leadership and disseminating best practice
Setting and promoting global standards of professionalism

The services and products promoted on this website are provided by the Institute of Direct Marketing Training Ltd and the Institute of Direct Marketing Membership Ltd . These are wholly owned subsidiaries of The Institute of Direct Marketing Ltd which is an independent educational trust and registered charity (number 1001865).

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