Professor Derek Holder F IDM

Derek Holder is Founder and Managing Director of the Institute of Direct Marketing.

After graduating from Manchester University, Derek worked in marketing for two major multi-nationals - Ford and British Airways. He then held senior marketing positions at McGraw-Hill and Reader's Digest, where he gained wide experience in both consumer and business-to-business direct marketing.

A consultant and trainer for multi-nationals around the world, Derek has developed undergraduate and postgraduate programmes in direct, data and digital marketing. In 1981, he created the world's first ever professional qualification in direct marketing. Derek has subsequently designed Diplomas and Certificates covering CRM, digital marketing, business-to-business marketing and integrated marketing communications.

Derek is Co-Editor-in-Chief of the IDM's internationally recognised journal, The Journal of Direct, Data and Digital Marketing Practice.

Recently, Derek was voted the third most influential person in direct marketing over the past fifteen years by the readership of Precision Marketing.

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