IDM press releases and announcements
IDM initiatives can be charted through this archive of press releases and announcements. For press enquiries, call Juliet Hilditch, PR & Communications Manager, on +44 (0)20 8614 0229 or email email@example.com.
IDM and DMA merge to create new group
[21 May 2015] The two leading industry bodies in the one to one marketing industry, the DMA and the IDM, have come together under a newly formed group to promote the highest standards and professionalism in one to one marketing.
HSBC’s Amanda Rendle to deliver the 2015 IDM Annual Lecture
[09 Apr 2015] Amanda Rendle presents The Marketing Department of the Future at the IDM Annual Lecture on 16 April 2015.
The IDM and TFM&A join forces to create the UK’s ultimate marketing technology event
[05 Feb 2015] The IDM and TFM&A announce an exclusive partnership to unveil the very latest and best in marketing technology and digital marketing education.
IDM launches free digital marketing mobile app at the Digital Marketing Show
[19 Nov 2014] The Institute of Direct and Digital Marketing (IDM) launches a new mobile app at this week’s Digital Marketing Show in London. Free to download, the app is a short interactive course introducing the fundamental principles of direct and digital marketing.
Rory Sutherland to deliver IDM Annual Lecture 2014
[13 Nov 2014] Rory Sutherland Hon F IDM, Vice-Chairman of Ogilvy & Mather UK and one of the marketing profession’s most celebrated orators, is to give the IDM Annual Lecture 2014.
Annual IDM Graduation Ceremony recognises 600 qualified marketers and honours ten
[11 Nov 2014] This year’s Annual IDM Graduation Ceremony celebrated the achievements of another 600 marketers who qualified with an IDM professional marketing qualification in 2014, and presented ten special, individual honours.
Newcastle Business School Gap Packers win IDM National Student Competition 2014
[04 Jul 2014] A 6-strong team from Newcastle Business School at Northumbria University are the winners of the IDM National Student Competition 2014.
Edwina Dunn & Clive Humby to receive Derek Holder Lifetime Achievement Award
[06 Jun 2014] Edwina Dunn and Clive Humby founders of DunnHumby, the firm that ‘wrote the book’ on supermarket loyalty, now a blueprint for “Big Data” success, are to receive the Professor Derek Holder Lifetime Achievement Award at the IQ Talent Awards on 18th June 2014.
IDM Online launches 3 more online qualifications to train thousands of marketers worldwide
[01 Apr 2014] IDM Online, the partnership between the Institute of Direct and Digital Marketing and Home Learning College, has added three new qualifications to its fast growing online portfolio. The IDM Certificate in Social Media, IDM Certificate in Search Marketing and IDM Certificate in Email Marketing joining the IDM Professional Diploma in Digital Marketing which launched in January.
The IDM unveils IDM Online with partner Home Learning College
[28 Jan 2014] The Institute of Direct and Digital Marketing, the UK’s only government approved institute for professional qualifications in direct, data and digital marketing, and Home Learning College, the UK’s largest distance learning provider for professional qualifications, today announce the launch of IDM Online and several new online marketing qualifications, the first of which will be the IDM Professional Diploma in Digital Marketing.
IDM partners with mCordis to deliver innovation and excellence in mobile marketing training
[12 Nov 2013] The IDM (Institute of Direct and Digital Marketing) the UK’s only Government approved training Institute for digital, direct and data marketing, has agreed a professional partnership with mCordis, the newly formed global mobile marketing education and advisory services company.
IDM Graduation ceremony honours over 600 marketers and presents 8 individual achievement awards
[11 Nov 2013] On Friday 8 November, the annual IDM Graduation Ceremony honoured over 600 graduates for the academic year 2012-13, bringing the total number of IDM alumni to over 10,000 globally. The ceremony also saw the presentation of six individual “Top Student” awards a new IDM Group Project Award and the prestigious IDM Educator of the Year award.
IDM launches Open Data Institute partnership with two new initiatives
[22 Oct 2013] The Institute of Direct and Digital Marketing (IDM) is marking a new strategic partnership with the Open Data Institute (ODI), with the launch of two new initiatives for marketers: a live event to alert the profession to the opportunity that open data presents, and a co-created training course that gives marketers the ability to determine the most practical ways to make optimal use of it.
University of Central Lancashire team wins IDM Student Marketing Competition 2013
[28 Jun 2013] “Sunflowers”, a team of undergraduates from the University of Central Lancashire have won the coveted Gold Award in the IDM Student Marketing Competition 2013. The result was announced last night at a prestigious gala drinks reception at London’s Goring Hotel in front of leading figures from the UK direct and digital marketing profession.
Finalist teams announced for the IDM Student Marketing Competition 2013
[10 Jun 2013] The Institute of Direct and Digital Marketing (IDM) has revealed that student teams from the University of Northumbria and University of Central Lancashire have made it to the top three in the prestigious IDM Student Marketing Competition 2013. The final will involve a live client pitch and the winners announced on 27 June.
Google Business Head takes over as Chair of the IDM B2B Council
[15 May 2013] Google’s Director of Business Markets, Richard Robinson has been appointed Chair of the IDM B2B Marketing Council.
The IDM signs up Comic Relief and O2 for its Data Discovery student programme
[21 Mar 2013] The IDM Data Discovery Workshop, the Institute’s new initiative for undergraduates studying maths, statistics and science-based degrees, has signed up Comic Relief to its programme of talks and practical sessions from leading data marketers. The charity will deliver a case study to the 30 students who successfully secured a place on the workshop which takes place on 26-27 March.
The IDM B2B Conference 2013 – Engage Me: face to face with Generation Y
[07 Mar 2013] The theme of the IDM B2B Marketing Conference 2013 is about delivering an experience that customers – particularly the new, ever more demanding, generation of customers - want to be part of.
The IDM pays tribute to pioneering marketer, founder member and Fellow of the IDM, Michael Wallbridge
[22 Feb 2013] The IDM is sad to announce the passing of founder member and IDM Fellow, Michael Wallbridge, who died peacefully on 12 February 2013.
IDM forms Advisory Panel for TFM&A 2013
[29 Jan 2013] In addition to presenting the IDM Academy at TFM&A 2013, the Institute of Direct and Digital Marketing (IDM) is this year playing a pivotal role in shaping the content and direction of the exhibition, in line with market trends and the current concerns of the profession.
Telefonica’s Head of Information Strategy to be new IDM Data Council Chair
[11 Jan 2013] The Institute of Direct and Digital Marketing (IDM) has appointed James Morgan, Head of Information Strategy and Management at Telefonica UK, as the new Chair of the IDM Data Council.
Google to host and present next IDM network event
[21 Nov 2012] The Institute of Direct and Digital Marketing has secured Google as both speaker and venue for its next Knowledge and Network event on 6 December.
Top Student receives Derek Holder Achievement Award at the IDM’s biggest ever graduation
[09 Nov 2012] The highest achieving marketer from the 2012 cohort of IDM qualifications graduates was presented today with a special award named after the Institute’s late managing director and founder, Professor Derek Holder.
Rory Sutherland is awarded the IDM’s 25th anniversary Honorary Fellowship
[05 Nov 2012] Rory Sutherland, Vice-Chairman, Ogilvy & Mather UK, will be presented with a prestigious 25th anniversary IDM Honorary Fellowship this Thursday at the Institute’s flagship event, the IDM Annual Lecture.
IDM works with major brands on new initiative to attract graduates into data profession
[02 Nov 2012] The Institute of Direct and Digital Marketing has announced the launch of a Data Discovery Workshop for UK university students, due to open its doors in spring 2013.
IDM appoints new CEO
[30 Oct 2012] Mike Cornwell, former CEO of TBWA\GGT and MRM London, has been appointed CEO of the Institute of Direct and Digital Marketing.
IDM Annual Lecture speaker: customer experience expert and research analyst, Harley Manning
[19 Sep 2012] The 2012 IDM Annual Lecture on 8 November, sponsored by KBM Group, will feature the latest Forrester Research, Inc. research and case studies on Customer Experience.
IDM announces strategic partnership with Smart Insights
[17 Sep 2012] The Institute of Direct and Digital Marketing (IDM) has today announced a strategic collaboration with Smart Insights, the respected marketing advice publisher and brainchild of internationally renowned digital guru Dr Dave Chaffey Hon F IDM.
University of Northumbria team wins IDM Student Competition 2012
[29 Jun 2012] The Institute of Direct and Digital Marketing has announced the winners of the 2012 IDM Student Marketing Competition. Taking the Gold prize at a special drinks reception at London’s Goring Hotel last night was team “Living the i-life” from the University of Northumbria.
B2B Barometer – Wave 6 results announced
[14 Jun 2012] The B2B Barometer – the bi-annual ‘state of the nation’ survey for B2B marketers - has just launched its sixth wave, reporting client-side marketers and agencies are feeling positive about business over the coming year, and that marketing priorities will focus around generating more and better quality leads.
Finalists announced for the IDM Student Marketing Competition
[13 Jun 2012] The Institute of Direct and Digital Marketing (IDM) has revealed the three university teams to have reached the final of the IDM National Student Competition 2012.
IDM launches B2B specialism option on its flagship qualifications
[24 May 2012] The Institute of Direct and Digital Marketing has introduced a specialist B2B marketing option which can be studied as an additional elective on its flagship qualifications, the IDM Diploma in Direct and Digital Marketing and the IDM Diploma in Digital Marketing. This gives B2B marketers the opportunity to hold the profession’s most prestigious qualification, whilst also gaining recognition for their B2B expertise.
McKinsey & Company to speak at IDM B2B Conference on 24 May
[16 May 2012] The Institute of Direct and Digital Marketing has today announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on 24 May.
A Life Celebrated: Tribute to Professor Derek A. Holder (6 July 2012, London)
[11 May 2012] The tribute event to celebrate the life and achievements of the late Professor Derek Holder F IDM will take place at London’s Royal Geographical Society on Friday 6 July 2012 from 2.30pm.
IDM supports prominence of search and social with the launch of two new qualifications
[23 Apr 2012] The Institute of Direct and Digital Marketing (IDM) has highlighted the importance of search marketing and social media to an organisation’s overall business strategy by launching two new specialist qualifications: the IDM Award in Search Marketing and the IDM Award in Social Media.
New IDM Marketing Capabilities Council is formed to set best practice standards
[29 Mar 2012] The Institute of Direct and Digital Marketing has a new addition to its body of professional advisory Councils. The IDM Marketing Capabilities Council held its inaugural meeting earlier this month and today announces its mission and objectives.
The IDM pays tribute to pioneering marketer and former IDM Chairman George Smith
[06 Mar 2012] The IDM is sad to announce the passing of one of its original Chairmen, George Smith Hon F IDM, who died on Friday 2nd March after a long struggle with motor neurone disease.
Institute of Direct and Digital Marketing looks to appoint new CEO
[02 Mar 2012] Following the sad news of IDM co-founder Professor Derek Holder's passing last month Caroline Worboys, Chair of the IDM Trust, has today announced that the IDM have started their search for a new CEO.
Professor Derek A Holder BSc Hons F IDM
[15 Feb 2012] It is with great sadness that the Trustees and Directors of The Institute of Direct and Digital Marketing (IDM) announce that Professor Derek Holder, co-founder and Managing Director of the Institute, passed away yesterday (14th February 2012).
IDM puts “Do good to do well” at the heart of its 2012 conference
[02 Feb 2012] The Institute of Direct and Digital Marketing has taken a radical step with this year’s IDM B2B Marketing Conference by putting corporate responsibility at the heart of its message.
Marketers’ digital marketing skills are maturing says the IDM
[17 Nov 2011] The Institute of Direct and Digital Marketing has reported a definite trend towards a requirement for more advanced digital skills amongst marketers in 2011, confirming that practitioners’ capabilities in the discipline are maturing.
IDM honours over 400 graduates and reveals Educator of the Year 2011
[07 Nov 2011] Over 400 marketers were honoured at the annual Graduation Ceremony of the Institute of Direct and Digital Marketing on Friday – the IDM’s biggest to date.
Links of London to disclose its first mCommerce statistics at IDM event
[01 Nov 2011] A case study-led mobile marketing event from the IDM will reveal results from Links of London’s first venture into mCommerce, along with a detailed look at high profile mobile and app marketing campaigns from Heineken, Dorling Kindersley and Nike.
Leading marketers contribute to new IDM B2B Customer 2.0 playbook
[27 Oct 2011] The Institute of Direct and Digital Marketing’s B2B Council has launched the first in a series of substantial new content pieces featuring contributions from some of B2B’s leading UK experts.
New IDM data qualification smashes all targets
[19 Oct 2011] The newest qualification from the Institute of Direct and Digital Marketing has broken all records, achieving over 400 enrolments in just 8 months.
BMW provides brief for 2012 IDM Student Competition
[11 Oct 2011] The Institute of Direct and Digital Marketing has announced that Partners Andrews Aldridge and their client, BMW are to sponsor and to provide the brief for the 2012 IDM National Student Competition for undergraduates.
IDM partners IBM to reveal significant new CMO research
[07 Oct 2011] The Institute of Direct and Digital Marketing has secured an important exclusive at its first networking event of the autumn.
Nectar and O2 join IDM Speaker Faculty with new Multichannel Marketing course
[29 Sep 2011] Two extended case studies from O2 and Nectar are at the heart of a new, two-day Multichannel Marketing course from the Institute of Direct and Digital Marketing.
First four graduate with the IDM Award in Data Management
[13 Jul 2011] The first four marketers to graduate from the UK’s first ever professional data management qualification are: Adrian Gregory F IDM, Chairman, DQM Group; Prakash Kelshiker M IDM, Consultant at DataCrunch; Francesca Mauloni, Marketing Manager, Jigsaw Systems and David Rose from Data Advance.
University of Greenwich team wins IDM National Student Competition 2011
[01 Jul 2011] The winners of this year’s IDM National Student Competition were announced last night at a drinks reception attended by some of the biggest names in direct and digital marketing. AdVenture, a 4-strong team from the University of Greenwich took the coveted winner’s title for their excellent response to a real-world brief provided by the Training and Development agency for Schools (TDA).
Communicator Corp to sponsor IDM Email Marketing Qualification
[24 May 2011] As the IDM Award in Email Marketing enters its second year, the Institute of Direct and Digital Marketing is pleased to announce that Communicator Corp is to be the new qualification sponsor.
IDM goes digital
[17 May 2011] This week the IDM revealed its brand new identity and new name: The Institute of Direct and Digital Marketing.
Newly rebranded IDM becomes only government-approved Institute for digital marketing
[17 May 2011] The IDM today reveals a major rebrand and a new name. With immediate effect, and following government approval, the widely respected professional development body for marketers becomes the Institute of Direct and Digital Marketing.
New data management qualification could improve customer trust
[12 Apr 2011] Using the right approach to privacy notices and permissions could help brands to gain consumer trust. With 60 per cent of consumers feeling they have lost control over the way their information is collected and processed*, adopting best practice and transparency could produce significant uplift in marketing performance. Understanding how to do this is at the heart of the new IDM Award in Data Management.
Google to give this year’s Annual IDM Lecture
[30 Mar 2011] The Institute of Direct Marketing has announced that the 2011 Annual IDM Lecture will be given by Google’s Director of Retail, Peter Fitzgerald on April 14.
B2B Barometer® indicates positive future for UK B2B market
[15 Mar 2011] The fourth wave of the B2B Barometer® - a series of market surveys carried out by B2B specialist research agency Circle Research and supported by ABBA (Association of Business to Business Agencies) and the Institute of Direct Marketing (IDM) - has been launched revealing some exciting insights into the world of business to business marketing.
Caroline Worboys elected Chair of the IDM Trust
[03 Mar 2011] The Institute of Direct Marketing (IDM) has elected former Callcredit Marketing Solutions MD and skilled entrepreneur, Caroline Worboys as Chair of the IDM Educational Trust. She replaces Professor David Miles who remains a trustee.
Top UK agencies join IDM Summer School programme
[18 Feb 2011] OgilvyOne, Rapp and EHS 4D Group have added their weight to the line-up of companies involved with the 2011 IDM Summer School, the Institute of Direct Marketing’s week-long practical introduction to the direct and digital profession, specifically for graduates and undergraduates.
IDM Conference bookings suggest the future’s bright in B2B
[11 Feb 2011] Bookings for the IDM B2B Conference 2011 are already up 50% on last year, suggesting that B2B marketers are optimistic about business in the months ahead.
IDM’s new course brings TV impact to direct marketing
[01 Feb 2011] The Institute of Direct Marketing (IDM) is to launch a new training course that for the first time recognises the importance of TV advertising as an essential component of an integrated, response-driven marketing communications programme.
IBM, American Express, GyroHSR & Earnest join IDM B2B Council
[19 Jan 2011] The Institute of Direct Marketing is pleased to announce the appointment of more senior marketers to its Business to Business advisory Council for 2011.
IDM announces Academy line-up at TFM&A
[14 Jan 2011] The Institute of Direct Marketing will be taking its respected IDM Academy to Technology for Marketing & Advertising on 1-2 March 2011, where three of the Institute’s top practitioner-tutors will deliver half-hour practical training seminars free to show visitors.
Trovus and the Institute of Direct Marketing (IDM) form partnership to deliver web and business intelligence
[24 Nov 2010] Trovus, a leading provider in specialist intelligence services based on its website technology that builds profiles of visiting organisations, today announced a new business partnership with the Institute of Direct Marketing (IDM) that underlines the importance of web and business intelligence for organisations undertaking digital marketing activities.
IDM gives posthumous honour to an exceptional digital marketer
[05 Nov 2010] The Institute of Direct Marketing has today awarded one of its highest accolades to an outstanding digital marketer and trainer, David Hughes DipDM F IDM, who sadly passed away in October at the age of 47.
New IDM course teaches how to measure social media marketing - and prove its effectiveness
[26 Oct 2010] In response to a swell in feedback amongst marketers on the need to prove the value of their social media programmes, the IDM has launched a new one-day course that gives marketers the tools and techniques to gather – and present to seniors – hard-nosed evidence of social media’s impact.
The third B2B Barometer® reveals new confidence amongst B2B marketers
[09 Sep 2010] The third in a series of IDM and ABBA-supported market surveys carried out by B2B specialist research agency Circle Research, has revealed exciting, positive changes in the market over a six month period. The B2B Barometer series provides a factual marketing perspective on how B2B companies are reacting to changes in the market.
University of Northumbria team wins 2010 IDM National Student Competition
[02 Jul 2010] The winners of this year’s IDM National Student Competition were revealed last night: Total Green Solutions, a 5-strong team from the University of Northumbria comprised of Nicole Anderson, Emma Boyle, Simon Burns, Anna Drury and Paul Middleton-Walker.
IDM’s top honours include Lifetime Achievement Award for George Smith
[18 Jun 2010] Last night, at its Annual IDM Lecture, the Institute of Direct Marketing awarded its highest accolades to three direct and digital marketing luminaries.
Annual IDM Lecture 2010 promises to challenge the fundamentals of modern marketing
[02 Jun 2010] Corporate philosopher Roger Steare is set to challenge the very foundations of marketing practice as he delivers the 2010 Annual IDM Lecture on June 17.
IDM and LSBU launch MSc in Digital Marketing
[20 May 2010] The Institute of Direct Marketing (IDM) and London South Bank University (LSBU) have today announced the launch of a new Masters of Science degree (MSc) in Digital Marketing.
New IDM course promises more profit from your customers
[29 Mar 2010] The Institute of Direct Marketing has launched a new 2-day course, Managing your Customers for Extra Profit, which has been designed and will be presented by two of the world's most respected customer management experts, Neil Woodcock F IDM and Andy Green F IDM. Together, they promise to give delegates the techniques that will help them lead their organisations on a path that will increase revenue and profits.
IDM appoints Terry Hunt as President
[22 Mar 2010] The Institute of Direct Marketing (IDM) has announced EHS 4D Chairman, Terry Hunt F IDM, is to become its new President.
IDM launches programme for change at its annual B2B Marketing conference
[12 Mar 2010] The Institute of Direct Marketing will launch a programme for change at its annual B2B Marketing conference in May at a time when, according to the IDM B2B Marketing Council, "innovation must drive transformation".
X-Factor team delivers IDM online engagement event
[25 Feb 2010] Released 25 February 2010: Speakers from the team behind the online success stories of X-Factor, Britain’s Got Talent and Poker Face will reveal their essential audience engagement strategies at an IDM networking event sponsored by Aprimo on 4 March in central London.
IDM responds to changing marketing landscape with 4 new courses
[19 Feb 2010] Released 19 February 2010: In response to the changing needs of marketers as they strive to keep up with ever-evolving marketing practices, the Institute of Direct Marketing has added four new digital training courses to its spring programme.
B2B Barometer® reveals improving UK B2B market.
[10 Feb 2010] The second in a series of market surveys carried out by B2B specialist research agency Circle Research and supported by ABBA and the IDM, reveals some exciting, positive changes in the market over a six month period. The B2B Barometer provides a factual marketing perspective on just how B2B companies are behaving in the market.
Social Media gains foothold in B2B communications as marketers increase budgets but inexperience will compromise results
[28 Jan 2010] Social media usage in B2B marketing campaigns is set for further growth this year as 62% of marketers plan to maintain or increase their budget spend. However, lack of experience is proving a stumbling block for many, reveals the first annual Social Media Census published by Cyance in association with The Institute of Direct Marketing (IDM).
Top brands join IDM B2B Marketing Council
[27 Jan 2010] Three senior marketers from Google, Vodafone Global Enterprise and Salesforce.com have joined the Institute of Direct Marketing’s Business to Business Marketing Council, which continues its work into 2010 to raise the profile of B2B marketing as a distinct discipline.
IDM launches free events programme with a seminar on “The Next Customer Revolution”
[16 Dec 2009] The Institute of Direct Marketing is to make its knowledge & networking events free to its members for 2010. To launch the programme, the IDM Data Council will host “The next customer relationship revolution”, presented by business writer and personal data and consumer empowerment researcher, Alan Mitchell on Thursday 28 January.
IDM graduate wins top student award for second year running
[09 Nov 2009] The 2009 top student for the Acxiom-sponsored IDM Diploma in Direct and Interactive Marketing has been awarded to Marie Orpen M IDM, who was the winner of the 2008 top student prize for the IDM Diploma in Digital Marketing. It is the first time in the Institute’s history that a graduate has achieved the top student award two years running.
Launch of new eCRM course takes IDM digital training to 50% of the Institute’s offering
[05 Nov 2009] The launch of a new eCRM training course from the Institute of Direct Marketing means that digital marketing courses now account for half of the IDM’s training output, underlining the still-growing importance of digital as a direct marketing channel.
IDM launches new MCap service to help maximise RoMI
[15 Oct 2009] After a successful global pilot, the IDM is launching a new Marketing Capabilities service (MCap). The service assesses an organisation's marketing skills and practice, enabling it to improve its capability and to maximise return on marketing investment.
IDM Business to Business Council puts the spotlight on Influencer Marketing
[08 Oct 2009] The IDM’s Business to Business Marketing Council is to run a knowledge and networking event which investigates one of marketing’s hottest topics, Influencer Marketing.
The IDM presents An Audience with…the UK’s most celebrated creative director, Steve Harrison
[15 Sep 2009] On September 30, the Institute of Direct Marketing presents a rare opportunity to hear from the man who Campaign magazine described as "the greatest DM creative of this generation". A celebrated creative director for over 15 years, Steve Harrison Hon F IDM will reveal the key to a consistently successful creative process when he examines "How to do better creative work".
IDM offers UK marketers a chance to be the first to hold an email marketing qualification
[10 Sep 2009] The Institute of Direct Marketing has launched the first UK qualification specifically designed for email marketers. Developed in association with The Email Academy, the IDM Award in Email Marketing will distinguish its holders as extremely skilled, qualified professionals, committed to the highest levels of best practice and equipped with the most up-to-the-minute knowledge in email technology and techniques.
Digital guru Chaffey launches IDM digital strategy course
[03 Sep 2009] Renowned digital marketing expert Dr Dave Chaffey is to deliver the IDM's newest digital marketing training course, Developing your Digital Marketing Strategy, due to launch this autumn.
IDM appoints Adrian Gregory as its new Data Council Chair
[10 Jul 2009] The Institute of Direct Marketing has appointed Adrian Gregory M IDM, Chief Executive of data value management specialist DQM Group, as the new Chair of its Data and Database Marketing Council.
University of Leeds wins IDM Competition with T-Mobile loyalty programme
[03 Jul 2009] A team of students from the University of Leeds has won the prestigious top prize in this year’s IDM Student Direct Marketing Competition for their comprehensive proposal for a loyalty and communications programme for T-Mobile.
New B2B Barometer™ forecasts marketing changes
[02 Jul 2009] A brand new survey jointly commissioned by ABBA and the IDM and carried out by B2B specialist research agency, Circle Research, reveals current and future B2B marketing budget trends...
IDM event proposes new digital thinking
[29 Jun 2009] The IDM Digital Marketing Council has announced the first in a series of networking events that put the focus on best practice digital marketing. The first, presented by Council members Daniel Rosen, Managing Director of AKQA Mobile and Nick Emmel, Planning Director, Dare, sets the scene by asserting that digital thinking is the way to achieving great digital marketing.
IDM event to reveal Coca-Cola and Tesco data strategies
[12 Jun 2009] On June 25, three expert data marketers representing Coca-Cola and Tesco will deliver detailed case study-led presentations that will reveal insights into the data strategies of the two brand giants.
Waterstone's Loyalty Card wins top prize in IDM Business Performance Awards
[05 Jun 2009] An impressive new loyalty programme created by EHS Brann Discovery for book retailer Waterstone’s, has won the 2009 IDM BPA Diamond, the coveted top prize in the annual IDM Business Performance Awards, sponsored this year by data value management specialist, DQM Group.
Finalists announced for IDM BPA Awards 2009
[11 May 2009] The judges of the IDM Business Performance Awards 2009, sponsored once again by data value management specialist, DQM Group, have today revealed their list of finalists. Six of these are in the running for the scheme’s top tier award, the BPA Diamond, while a further 22 finalists have been named in the additional individual category awards, recognising excellence in each of the facets of modern, accountable marketing.
IDM appoints new Digital Council Chair, who will speak at Internet World
[22 Apr 2009] The Institute of Direct Marketing has appointed a new Chair for its IDM DIgital Council. Steve Kemish F IDM, Strategy & Services Director at email marketing agency, Adestra, takes on the Council Chairmanship with immediate effect, and one of his first engagements will be to speak for the IDM Academy at Internet World on 29 April.
John Lewis and Macmillan reveal online secrets at IDM digital event
[07 Apr 2009] On Thursday 16 April, senior marketers from John Lewis Direct and Macmillan Cancer Support will reveal, to an audience of IDM members and guests, the highly effective digital innovations at the heart of their respective online targeting strategies.
Five top marketers are awarded IDM's highest accolade
[26 Mar 2009] The IDM has bestowed its highest honour on five of today's top marketing professionals. This year's IDM Honorary Life Fellows are Angus Jenkinson, marketing consultant and CEO of Stepping Stones; Marc Nohr, Managing Partner at Kitcatt Nohr Alexander Shaw; Rosemary Smith, Director, Opt-4. and Chris Warren, Managing Director at Tullo Marshall Warren. The 2009 IDM Educator of the Year award went to Nick Hutton Managing Director, Morley’s of Bicester.
World Business Guru Don Tapscott to speak at Annual IDM Lunch 2009
[04 Feb 2009] The Institute of Direct Marketing has secured one of the world's leading business strategists, Don Tapscott, to speak at its 2009 Annual Lunch, sponsored by Alterian, in March.
IDM & Lorien Unique strike up strategic partnership
[30 Jan 2009] The Institute of Direct Marketing is pleased to announce that it has added dynamic content marketing specialist, Lorien Unique to its list of strategic partners.
IDM sets out 10-point 'Survive and Thrive' formula for 2009 B2B Marketing Conference
[15 Jan 2009] In the run-up to its annual business-to-business marketing conference, the Institute of Direct Marketing has issued a 10-point formula to help organisations survive and thrive in the current economic recession.
3rd IDM Data Summit tackles today’s 3 key data challenges
[16 Dec 2008] The programme, announced today, for the Institute of Direct Marketing’s third annual Data Summit, sponsored by data value management specialist DQM Group, identifies three key areas with which marketers must get to grips, or risk losing competitive advantage.
IDM overhauls digital and data categories for 2009
[19 Nov 2008] In order to reflect the enormous impact of digital and data on current marketing practices, the IDM has given a complete overhaul to the Digital and Data sections of its 2009 Business Performance Awards, sponsored for the second year by data value management specialist DQM Group.
IDM honours record number of marketing graduates
[10 Nov 2008] Last Friday a record 450 newly qualified marketers were honoured at the Institute of Direct Marketing’s biggest ever graduation ceremony.
Debbie Williams becomes new Chair of IDM Business to Business Council
[03 Oct 2008] The Institute of Direct Marketing has appointed Debbie Williams M IDM, former Head of EMEA Lead Generation Marketing at Nortel, as the new Chair of its Business to Business Marketing Council.
IDM Business to Business Council supports best practice with new networking evenings
[22 Sep 2008] The IDM Business to Business Marketing Council has launched the first in a new series of evening events which will present a succession of expert, international practitioner-speakers in relatively informal surroundings, quite distinct from the conference environment. The evening marks the start of the annual IDM Members’ Events programme at which non members are welcome.
IDM offers free “training to go” at ad:tech
[10 Sep 2008] The Institute of Direct Marketing will be putting the emphasis on innovation, speed and usability at this year’s ad:tech where it will be offering bite-size versions of some of its newest training courses free to show visitors.
IDM Chairman passes away
[09 Sep 2008] Barrie Spelling, Chairman of the IDM Trust for the past six years, has passed away in his home town of Riverside, Connecticut. Barrie has been involved with the IDM for over 20 years as an advisor and counsellor. In his business career Barrie was senior VP of Colgate Palmolive on the worldwide board.
IDM introduces high-speed digital training
[04 Sep 2008] The IDM has launched a series of high-speed training courses specifically designed to help marketers keep up with the relentless pace of change in today’s digital marketing.
Students tackle Army brief to win IDM prize
[04 Jul 2008] A team of undergraduates from the University of Northumbria has won the 2008 IDM National Student Competition with a proposal for a new CRM programme for the British Army.
IDM appoints new B2B Council members
[18 Jun 2008] The Institute of Direct Marketing has added six leading B2B Marketing practitioners to its elite B2B Council of Management. Each of the new members is a recognised expert in their field, and they are drawn from both client companies and suppliers.
Thomson campaign wins IDM BPA Diamond
[30 May 2008] The top prize for the 2008 IDM BPA Awards has been won by WDMP Communications and CreatorMail with their client Thomson’s hugely successful campaign which delivered more than £1 million extra sales in one month alone.
Record year for digital in IDM Business Performance Awards 2008
[01 May 2008] The Institute of Direct Marketing today announced the finalists for the 2008 IDM Business Performance Awards, sponsored this year by data value management company, DQM Group. The 2008 Awards have seen a particularly strong showing for digital, with a record level of high quality entries across the digital categories.
Lord Puttnam to deliver Annual IDM Lecture 2008
[04 Mar 2008] The Institute of Direct Marketing has announced that its 2008 Annual Lecture, sponsored by Oracle, will be delivered by Lord David Puttnam CBE.
Five top marketers receive IDM Honorary Fellowships
[28 Feb 2008] The Institute of Direct Marketing has awarded its highest accolade to five leading marketers for their exceptional contribution to the direct and digital marketing profession. This year’s IDM Honorary Fellowships have been awarded to Chris Barraclough, Creative Partner, Barraclough Edwards Chamberlain; Mike Havard, formerly Managing Director, Verint Consulting; Amanda Phillips, CEO, Proximity London; Professor Merlin Stone and Heather Westgate, Chief Executive of TDA.
IDM introduces guru sessions at IDMF
[19 Feb 2008] The Institute of Direct Marketing is this year adding three high profile guru sessions to its ever-popular Academy programme at the International Direct Marketing Fair. The IDM Academy will also be running at Internet World which takes place alongside the Fair.
Don Peppers heads international line-up at the 2008 IDM B2B Marketing Conference
[17 Jan 2008] Conference delegates at 5th Annual IDM B2B Marketing Conference, sponsored by D&B, will have the rare opportunity to hear the first-hand analysis and predictions of customer relationship guru, Don Peppers, as he heads a line-up of 14 expert practitioner-speakers.
IDM names headline sponsor for 2008 Business Performance Awards
[12 Dec 2007] The lead sponsor for the prestigious IDM Business Performance Awards (BPA) 2008 has been revealed today as leading data value management company DQM Group.
The IDM strengthens business relationship with Unica
[05 Dec 2007] The Institute of Direct Marketing today announced a renewed and strengthened relationship with leading enterprise marketing management provider, Unica.
Data will help marketers understand the new multicultural Britain - IDM Data Summit 2008
[13 Nov 2007] The Institute of Direct Marketing's Data Council today reveals details of the 2nd Annual IDM Data Summit. Entitled "The Changing Face of Britain", the Summit will examine the important role of data in today's multicultural marketplace.
29 year-old Marketing Executive wins first ever IDM Special Achievement Award
[08 Nov 2007] Hannah Poulton, Senior Marketing Executive with Teachers Provident in Bournemouth, became the first ever IDM graduate to be awarded with the Institute’s new Special Achievement Award - and receives a luxury holiday for two to Marrakech as her prize.
Royal Mail Group Chairman, Allan Leighton to speak at IDM Annual Lunch
[17 Oct 2007] The Institute of Direct Marketing has announced today that Allan Leighton, Royal Mail Group Chairman, will host the IDM Annual Lunch, sponsored by Oracle, on 28 February 2008. The subject of his after lunch address will be Leadership.
Promotional video wins student a month-long placement at Ogilvy New York in IDM competition
[10 Oct 2007] A 23 year-old French and Management graduate has won a month-long work placement at Ogilvy’s global headquarters in New York after taking the top prize in a YouTube-inspired IDM competition aimed at final year university students.
IDM to work with Oracle on new Diploma
[04 Oct 2007] The Institute of Direct Marketing (IDM) is working with Oracle, the world’s largest enterprise software company, for its marketing technology expertise and input into the Institute’s new Diploma in Integrated Marketing Communications qualification.
New IDM courses will directly address marketers' own priorities
[06 Sep 2007] In response to marketers' feedback at its 2007 Annual Symposium, the Institute of Direct Marketing has developed, and this month launches, three new courses that focus on customer data.
IDM Academy to deliver free expert briefings at ad:tech London 2007
[29 Aug 2007] Ad:tech, the show dedicated exclusively to interactive marketing technologies, has secured the respected Institute of Direct Marketing (IDM) Academy as a major show feature at its London show on 26-27 September.
Local business leaders speak at major new Bristol marketing conference
[24 Aug 2007] Frazer Howard, Creative Director, EHS Brann and Darren Fell, Founder of Pure are the latest experts to join an outstanding line-up of local digital marketing practitioners speaking at an important new conference in Bristol on 5 September.
Nottingham Trent University wins coveted IDM National Student Competition
[06 Jul 2007] Last night, at an awards ceremony attended by some of the biggest names in direct marketing, first prize in the IDM's 10th Annual National Student Competition was awarded to a team from Nottingham Trent University. Second prize went to the University of Leeds, while a team from De Montfort University was placed third.
IDM announces the winners of first national marketing competition for 6th formers
[02 Jul 2007] The winners of the first ever direct marketing competition designed exclusively for sixth formers were announced last week by the IDM at a special awards ceremony at the Museum of Brands, Advertising and Packaging in West London.
Award winning copywriter Barraclough joins IDM faculty
[14 Jun 2007] Chris Barraclough, the irrepressible Creative Partner of Barraclough Edwards Chamberlain, has added a new role to his CV as a tutor for the Institute of Direct Marketing.
BBC TV Licensing campaign wins IDM BPA Diamond
[16 May 2007] The top prize for the 2007 IDM BPA Awards has gone to Proximity London and client BBC TV Licensing for their highly inventive Students Campaign. Silver was awarded to Watson Phillips Norman for Picture Financial and Bronze went to Mike Colling & Co and Watson Phillips Norman for their Which? Subscriber Acquisition programme.
IDM launches UK’s first Integrated Marketing Communications Diploma
[11 May 2007] "Every marketer, every agency now faces the 'integration challenge'. They must learn a new approach." Professor Don Schultz.
IDM Business Performance Awards 2007 - finalists announced
[23 Apr 2007] The Institute of Direct Marketing is pleased to announce the finalists for the 2007 IDM Business Performance Awards, sponsored for the second year running by Occam DM.
IDM appoints Jonathan Clark as Vice Chairman
[05 Mar 2007] The IDM is pleased to announce the appointment of Jonathan Clark M IDM as its new Vice Chairman. The former chairman of Clark McKay & Walpole joins the IDM Board with immediate effect and will work closely with IDM Chairman, Simon Hall F IDM, promoting and developing the IDM brand.
Emotional connections: the future for business - Saatchi CEO Kevin Roberts at IDM Annual Lecture
[26 Feb 2007] Worldwide CEO of Saatchi & Saatchi, Kevin Roberts, will deliver the IDM's Annual Lecture on 13 March. His address, "The Lovemarks Effect", will attest that a brand's future success will depend on the emotional connections it makes with its customers. In today's "Attraction Economy" the consumer is in control and their buying decisions are dominated by emotional rather than rational factors.
The IDM Symposium 2007. 20:20 Vision: The 10 supertrends that will transform marketing
[22 Feb 2007] Twenty-twenty vision is the theme of the IDM’s 20th anniversary Symposium on 15 May, as we look to the future at the ten supertrends that will revolutionise marketing.
IDM honours five for outstanding contribution to marketing profession
[12 Feb 2007] The IDM has awarded its highest honour, an Honorary Fellowship, to four leading marketers in recognition of their outstanding contribution to the direct and digital profession. A further, academic award was presented to the 2007 IDM Educator of the Year.
IDM relaunches its most successful course ever
[06 Feb 2007] The IDM is to take the all new Absolute Essentials of Direct and Digital Marketing around the UK this March.
IDM boosts B2B with 4th annual conference and two new qualifications
[19 Jan 2007] The IDM is taking major steps to give B2B marketing the recognition it deserves with some significant initiatives for 2007.
IDM announces first Data Summit
[09 Jan 2007] The IDM is to hold its first Data Council Summit on 27 February. Entitled “Data Management Strategies that Create Competitive Advantage”, the central London event brings together, for the first time in the UK, 10 world leading data strategists, including best-selling author and data expert Seán Kelly, and visiting Fellow from Cranfield University School of Management, Chris Bailey.
IDM Guru series goes on tour with Andy Owen
[12 Dec 2006] The IDM’s popular Guru series goes on a tour of the UK in the new year. Four creative masterclasses are scheduled for Birmingham, Manchester, Newcastle and Glasgow in the company of direct marketing creative expert, Andy Owen.
Sir Martin Sorrell sets out business challenges at IDM 20th anniversary Lunch
[28 Nov 2006] The IDM's 20th anniversary Annual Lunch will be hosted on 12 February 2007 by WPP Chief Executive, Sir Martin Sorrell. Before an audience of senior direct marketers, Sir Martin will examine the profession's immediate future when he sets out his views on "The challenges facing today's business leaders".
Two US holidays awarded to top IDM Diploma students
[13 Nov 2006] Two students who gained the highest marks in their IDM qualifications this summer were each awarded an all-expenses-paid trip to the United States on Friday night. The prizes were provided by qualification sponsors Acxiom and Google, and were presented at the graduation ceremony preceding a special "Graduates Reunited" party which celebrated the Institute's 20th anniversary.
IDM launches brand new, 3-volume Marketing Guide
[13 Oct 2006] The IDM is set to launch an all-new edition of its flagship publication, "The IDM Marketing Guide: Best Practice in Direct, Data and Digital Marketing".
Peter Simpson promises twenty marketing predictions at first ever IDM Members’ Convention
[09 Oct 2006] Peter Simpson F IDM, former Commercial Director with First Direct, now Chairman of data agency, Data Lateral, is to be the keynote speaker at the inaugural IDM Members’ Convention on 15 November. Simpson promises twenty predictions for the future of marketing over the next five years and heads a high profile speaker line-up, uniquely composed exclusively of IDM members.
Many major UK companies are undervaluing their most important asset, claims IDM Data Council
[02 Oct 2006] The IDM Data Council claims that most UK companies don't know the true value of their database - nor how to gain the full tax advantages from this, potentially their most important asset. To explain, the Council has devised a unique central London event to show Finance and Database Directors how to extract more value and greater revenue opportunity from their database.
IDM celebrates 20th anniversary with a year of initiatives
[04 Sep 2006] This September the Institute of Direct Marketing will be begin its 20th year. The IDM plans to mark the anniversary with a year of initiatives, many of which will give the IDM the opportunity to thank the hundreds of practitioners who have helped shape the profession and have supported the work of the IDM.
DM closes the gap on advertising as a career
[25 Jul 2006] In a recent IDM survey to over 3,000 students studying marketing at university level, 77% of the 723 respondents stated they were interested in a career in direct marketing. While the first choice was still advertising, with 89% interested, the gap between both career choices has narrowed dramatically.
John Watson receives IDM Lifetime Achievement Award
[13 Jul 2006] John Watson Hon F IDM, founding partner of agency Watson Phillips Norman, has been awarded the IDM’s inaugural Lifetime Achievement award in recognition of his exceptional service to the direct, data and digital marketing profession.
University of Leeds wins IDM Student Competition
[07 Jul 2006] The University of Leeds has taken the gold award in the 2006 IDM Student Competition. Their proposed "Get 33% more freedom" campaign to increase the penetration of the Young Persons Railcard, took the top prize over the three remaining finalists. Silver went to the University of the West of England, while De Montfort University and a second University of Leeds team were both Highly Commended.
Industry A-listers and a personal mentor on new IDM course
[28 Jun 2006] Delegates who attend a new IDM course for industry newcomers will not only be taught by some of the biggest names in direct marketing today, but will also be allocated a personal and professional mentor for an entire year upon completion.
AA and Rapier win IDM BPA Diamond Award
[06 Jun 2006] The top prize at the 2006 IDM BPA Awards was presented last night to AA Insurance and agency Rapier. In an extremely close decision, the winners took the Diamond Award for the highly successful campaign "The AA Team – here to get you a better deal". Silver was awarded to Tesco and EHS Brann for Tesco Clubcard and Bronze went to The Royal British Legion's Sixtieth Anniversary Appeals from agency Target Direct.
Finalists announced for IDM Business Performance Awards 2006
[11 May 2006] The IDM today announced the finalists for this year’s Business Performance Awards, sponsored by Occam DM. In all, thirty entries are through to the final stages of the Awards scheme, nine of which are in the running for the much-coveted top tier Diamond award.
IDM hosts an evening with industry legend Jeremy Bullmore CBE
[02 May 2006] On Tuesday 9 May the IDM will present an evening with Jeremy Bullmore as part of its ongoing programme of member events. Deservedly known as one of the finest communicators in the advertising business, Bullmore will dispense on-the-spot advice and guidance to questions from the floor, and promises to reveal unique insights into his art in an inimitable blend of wit and wisdom.
IDM addresses B2B digital skills gap with two new courses
[27 Mar 2006] The IDM have launched two new business to business courses to help B2B marketers make the most of digital - the one area that is still largely untapped by the B2B sector. "Effective Business-to-Business Email Marketing" and "B2B Lead Generation Marketing" will run on 6 April and 20-21 June respectively.
IDM launches latest weapon in its assault on digital marketing skills shortage
[14 Mar 2006] As part of its mission to address the industry’s shortage of skilled digital marketers, the IDM is launching a comprehensive 3-day course designed to provide a thorough grounding in digital marketing skills, tools and techniques. Complete Digital Marketing will run for the first time on 29-31 March, and takes the IDM digital training portfolio into double figures.
Sean Kelly puts customer intelligence in the spotlight as IDM’s third Guru
[09 Mar 2006] Data visionary, Sean Kelly is to be the third expert speaker in the IDM's popular Guru series. On 21 March, Kelly will present a masterclass on Customer Intelligence, revealing eight critical steps for the shift from traditional mass marketing to a differentiated approach and, ultimately, a one-to-one dialogue with customers.
Top student wins trip to Google HQ in California as IDM honours first-ever qualified digital marketers
[03 Mar 2006] The graduation ceremony to celebrate the UK's first-ever professionally qualified digital marketers took place yesterday (2 March) at Google's London Offices.
IDM awards its highest honour to four top marketers
[27 Feb 2006] The IDM awarded four new Honorary Life Fellowships and bestowed two Educator of the Year Awards at its Annual Lunch on Friday. An Honorary Fellowship is the Institute’s highest honour, reserved for those luminaries who continue to demonstrate an outstanding contribution to the direct, data and digital marketing profession.
Boris Johnson to speak at IDM BPA 2006
[16 Feb 2006] Boris Johnson, colourful MP for Henley-on-Thames and Shadow Minister for Higher Education, is to be guest speaker at the IDM Business Performance Awards 2006, sponsored by Occam DM. His sometimes unorthodox approach, combined with his enormous intelligence and sparkling wit made this hugely popular former editor of The Spectator an irresistible choice to round off an evening celebrating the very best in direct, data and digital marketing.
IDM and Marketing Society recruit most authoritative speaker line-up ever to prove marketing’s value in the Boardroom
[09 Feb 2006] On 6-7 June the IDM and the Marketing Society will present one of the most authoritative ever speaker line-ups to tackle what is arguably marketing’s most challenging issue. The title of the IDM/Marketing Society Symposium 2006 is "Proving marketing’s value in the Boardroom". Its aim is not only to help marketers demonstrate their true worth, but also empower their marketing to drive corporate strategy.
Sir Keith Mills to tell Olympic bid story at IDM Annual Lunch
[19 Jan 2006] This year’s IDM Annual Lunch on 24 February will see International President and CEO of London 2012, Sir Keith Mills F IDM, reveal the inside story on London’s winning bid to host the Olympic and Paralympic Games in 2012. The former Air Miles and Nectar mastermind will describe the 2-year campaign in which he and Lord Coe finally persuaded the IOC to award the Games to London over the long-standing favourites, Paris.
US and UK B2B Marketers of the Year headline 3rd Annual IDM B2B Marketing Conference
[10 Jan 2006] The 3rd Annual IDM Business to Business Marketing Conference will take place on 7 March 2006 with keynote sessions from two world renowned B2B marketing experts: US B2B Marketer of the Year, Neil Metviner, President, Pitney Bowes USA and UK B2B Marketer of the Year, Danny Garvey, VP Business Operations, BT Global Services.
IDM challenges students to propose strategy for Young Persons Railcard
[15 Dec 2005] This year’s IDM Student Competition sees the Institute join forces with Young Persons Railcard and agency Craik Jones Watson Mitchell Voelkel. The brief, a current, real-life marketing issue, challenges UK marketing students to devise a detailed direct marketing strategy for Young Persons Railcard and is expected to draw more than 100 entries from the UK universities which teach direct marketing. The majority of those universities will also incorporate the brief into their syllabi as part of the IDM Education Programme, giving an estimated 2,000 students the opportunity to work on a live brief.