IDM press releases and announcements

IDM initiatives can be charted through this archive of press releases and announcements. For press enquiries, call Juliet Hilditch, PR & Communications Manager, on +44 (0)20 8614 0229 or email juliethilditch@theidm.com.
  • 12 Mar 2010
  • IDM launches programme for change at its annual B2B Marketing conference
    The Institute of Direct Marketing will launch a programme for change at its annual B2B Marketing conference in May at a time when, according to the IDM B2B Marketing Council, "innovation must drive transformation".
  • 25 Feb 2010
  • X-Factor team delivers IDM online engagement event
    Released 25 February 2010: Speakers from the team behind the online success stories of X-Factor, Britain’s Got Talent and Poker Face will reveal their essential audience engagement strategies at an IDM networking event sponsored by Aprimo on 4 March in central London.
  • 19 Feb 2010
  • IDM responds to changing marketing landscape with 4 new courses
    Released 19 February 2010: In response to the changing needs of marketers as they strive to keep up with ever-evolving marketing practices, the Institute of Direct Marketing has added four new digital training courses to its spring programme.
  • 10 Feb 2010
  • B2B Barometer® reveals improving UK B2B market.
    The second in a series of market surveys carried out by B2B specialist research agency Circle Research and supported by ABBA and the IDM, reveals some exciting, positive changes in the market over a six month period. The B2B Barometer provides a factual marketing perspective on just how B2B companies are behaving in the market.
  • 28 Jan 2010
  • Social Media gains foothold in B2B communications as marketers increase budgets but inexperience will compromise results
    Social media usage in B2B marketing campaigns is set for further growth this year as 62% of marketers plan to maintain or increase their budget spend. However, lack of experience is proving a stumbling block for many, reveals the first annual Social Media Census published by Cyance in association with The Institute of Direct Marketing (IDM).
  • 27 Jan 2010
  • Top brands join IDM B2B Marketing Council
    Three senior marketers from Google, Vodafone Global Enterprise and Salesforce.com have joined the Institute of Direct Marketing’s Business to Business Marketing Council, which continues its work into 2010 to raise the profile of B2B marketing as a distinct discipline.
  • 16 Dec 2009
  • IDM launches free events programme with a seminar on “The Next Customer Revolution”
    The Institute of Direct Marketing is to make its knowledge & networking events free to its members for 2010. To launch the programme, the IDM Data Council will host “The next customer relationship revolution”, presented by business writer and personal data and consumer empowerment researcher, Alan Mitchell on Thursday 28 January.
  • 09 Nov 2009
  • IDM graduate wins top student award for second year running
    The 2009 top student for the Acxiom-sponsored IDM Diploma in Direct and Interactive Marketing has been awarded to Marie Orpen M IDM, who was the winner of the 2008 top student prize for the IDM Diploma in Digital Marketing. It is the first time in the Institute’s history that a graduate has achieved the top student award two years running.
  • 05 Nov 2009
  • Launch of new eCRM course takes IDM digital training to 50% of the Institute’s offering
    The launch of a new eCRM training course from the Institute of Direct Marketing means that digital marketing courses now account for half of the IDM’s training output, underlining the still-growing importance of digital as a direct marketing channel.
  • 15 Oct 2009
  • IDM launches new MCap service to help maximise RoMI
    After a successful global pilot, the IDM is launching a new Marketing Capabilities service (MCap). The service assesses an organisation's marketing skills and practice, enabling it to improve its capability and to maximise return on marketing investment.
  • 08 Oct 2009
  • IDM Business to Business Council puts the spotlight on Influencer Marketing
    The IDM’s Business to Business Marketing Council is to run a knowledge and networking event which investigates one of marketing’s hottest topics, Influencer Marketing.
  • 15 Sep 2009
  • The IDM presents An Audience with…the UK’s most celebrated creative director, Steve Harrison
    On September 30, the Institute of Direct Marketing presents a rare opportunity to hear from the man who Campaign magazine described as "the greatest DM creative of this generation". A celebrated creative director for over 15 years, Steve Harrison Hon F IDM will reveal the key to a consistently successful creative process when he examines "How to do better creative work".
  • 10 Sep 2009
  • IDM offers UK marketers a chance to be the first to hold an email marketing qualification
    The Institute of Direct Marketing has launched the first UK qualification specifically designed for email marketers. Developed in association with The Email Academy, the IDM Award in Email Marketing will distinguish its holders as extremely skilled, qualified professionals, committed to the highest levels of best practice and equipped with the most up-to-the-minute knowledge in email technology and techniques.
  • 03 Sep 2009
  • Digital guru Chaffey launches IDM digital strategy course
    Renowned digital marketing expert Dr Dave Chaffey is to deliver the IDM's newest digital marketing training course, Developing your Digital Marketing Strategy, due to launch this autumn.
  • 10 Jul 2009
  • IDM appoints Adrian Gregory as its new Data Council Chair
    The Institute of Direct Marketing has appointed Adrian Gregory M IDM, Chief Executive of data value management specialist DQM Group, as the new Chair of its Data and Database Marketing Council.
  • 03 Jul 2009
  • University of Leeds wins IDM Competition with T-Mobile loyalty programme
    A team of students from the University of Leeds has won the prestigious top prize in this year’s IDM Student Direct Marketing Competition for their comprehensive proposal for a loyalty and communications programme for T-Mobile.
  • 02 Jul 2009
  • New B2B Barometer™ forecasts marketing changes
    A brand new survey jointly commissioned by ABBA and the IDM and carried out by B2B specialist research agency, Circle Research, reveals current and future B2B marketing budget trends...
  • 29 Jun 2009
  • IDM event proposes new digital thinking
    The IDM Digital Marketing Council has announced the first in a series of networking events that put the focus on best practice digital marketing. The first, presented by Council members Daniel Rosen, Managing Director of AKQA Mobile and Nick Emmel, Planning Director, Dare, sets the scene by asserting that digital thinking is the way to achieving great digital marketing.
  • 12 Jun 2009
  • IDM event to reveal Coca-Cola and Tesco data strategies
    On June 25, three expert data marketers representing Coca-Cola and Tesco will deliver detailed case study-led presentations that will reveal insights into the data strategies of the two brand giants.
  • 05 Jun 2009
  • Waterstone's Loyalty Card wins top prize in IDM Business Performance Awards
    An impressive new loyalty programme created by EHS Brann Discovery for book retailer Waterstone’s, has won the 2009 IDM BPA Diamond, the coveted top prize in the annual IDM Business Performance Awards, sponsored this year by data value management specialist, DQM Group.
  • 11 May 2009
  • Finalists announced for IDM BPA Awards 2009
    The judges of the IDM Business Performance Awards 2009, sponsored once again by data value management specialist, DQM Group, have today revealed their list of finalists. Six of these are in the running for the scheme’s top tier award, the BPA Diamond, while a further 22 finalists have been named in the additional individual category awards, recognising excellence in each of the facets of modern, accountable marketing.
  • 22 Apr 2009
  • IDM appoints new Digital Council Chair, who will speak at Internet World
    The Institute of Direct Marketing has appointed a new Chair for its IDM DIgital Council. Steve Kemish F IDM, Strategy & Services Director at email marketing agency, Adestra, takes on the Council Chairmanship with immediate effect, and one of his first engagements will be to speak for the IDM Academy at Internet World on 29 April.
  • 07 Apr 2009
  • John Lewis and Macmillan reveal online secrets at IDM digital event
    On Thursday 16 April, senior marketers from John Lewis Direct and Macmillan Cancer Support will reveal, to an audience of IDM members and guests, the highly effective digital innovations at the heart of their respective online targeting strategies.
  • 26 Mar 2009
  • Five top marketers are awarded IDM's highest accolade
    The IDM has bestowed its highest honour on five of today's top marketing professionals. This year's IDM Honorary Life Fellows are Angus Jenkinson, marketing consultant and CEO of Stepping Stones; Marc Nohr, Managing Partner at Kitcatt Nohr Alexander Shaw; Rosemary Smith, Director, Opt-4. and Chris Warren, Managing Director at Tullo Marshall Warren. The 2009 IDM Educator of the Year award went to Nick Hutton Managing Director, Morley’s of Bicester.
  • 04 Feb 2009
  • World Business Guru Don Tapscott to speak at Annual IDM Lunch 2009
    The Institute of Direct Marketing has secured one of the world's leading business strategists, Don Tapscott, to speak at its 2009 Annual Lunch, sponsored by Alterian, in March.
  • 30 Jan 2009
  • IDM & Lorien Unique strike up strategic partnership
    The Institute of Direct Marketing is pleased to announce that it has added dynamic content marketing specialist, Lorien Unique to its list of strategic partners.
  • 15 Jan 2009
  • IDM sets out 10-point 'Survive and Thrive' formula for 2009 B2B Marketing Conference
    In the run-up to its annual business-to-business marketing conference, the Institute of Direct Marketing has issued a 10-point formula to help organisations survive and thrive in the current economic recession.
  • 16 Dec 2008
  • 3rd IDM Data Summit tackles today’s 3 key data challenges
    The programme, announced today, for the Institute of Direct Marketing’s third annual Data Summit, sponsored by data value management specialist DQM Group, identifies three key areas with which marketers must get to grips, or risk losing competitive advantage.
  • 19 Nov 2008
  • IDM overhauls digital and data categories for 2009
    In order to reflect the enormous impact of digital and data on current marketing practices, the IDM has given a complete overhaul to the Digital and Data sections of its 2009 Business Performance Awards, sponsored for the second year by data value management specialist DQM Group.
  • 10 Nov 2008
  • IDM honours record number of marketing graduates
    Last Friday a record 450 newly qualified marketers were honoured at the Institute of Direct Marketing’s biggest ever graduation ceremony.
  • 03 Oct 2008
  • Debbie Williams becomes new Chair of IDM Business to Business Council
    The Institute of Direct Marketing has appointed Debbie Williams M IDM, former Head of EMEA Lead Generation Marketing at Nortel, as the new Chair of its Business to Business Marketing Council.
  • 22 Sep 2008
  • IDM Business to Business Council supports best practice with new networking evenings
    The IDM Business to Business Marketing Council has launched the first in a new series of evening events which will present a succession of expert, international practitioner-speakers in relatively informal surroundings, quite distinct from the conference environment. The evening marks the start of the annual IDM Members’ Events programme at which non members are welcome.
  • 10 Sep 2008
  • IDM offers free “training to go” at ad:tech
    The Institute of Direct Marketing will be putting the emphasis on innovation, speed and usability at this year’s ad:tech where it will be offering bite-size versions of some of its newest training courses free to show visitors.
  • 09 Sep 2008
  • IDM Chairman passes away
    Barrie Spelling, Chairman of the IDM Trust for the past six years, has passed away in his home town of Riverside, Connecticut. Barrie has been involved with the IDM for over 20 years as an advisor and counsellor. In his business career Barrie was senior VP of Colgate Palmolive on the worldwide board.
  • 04 Sep 2008
  • IDM introduces high-speed digital training
    The IDM has launched a series of high-speed training courses specifically designed to help marketers keep up with the relentless pace of change in today’s digital marketing.
  • 04 Jul 2008
  • Students tackle Army brief to win IDM prize
    A team of undergraduates from the University of Northumbria has won the 2008 IDM National Student Competition with a proposal for a new CRM programme for the British Army.
  • 18 Jun 2008
  • IDM appoints new B2B Council members
    The Institute of Direct Marketing has added six leading B2B Marketing practitioners to its elite B2B Council of Management. Each of the new members is a recognised expert in their field, and they are drawn from both client companies and suppliers.
  • 30 May 2008
  • Thomson campaign wins IDM BPA Diamond
    The top prize for the 2008 IDM BPA Awards has been won by WDMP Communications and CreatorMail with their client Thomson’s hugely successful campaign which delivered more than £1 million extra sales in one month alone.
  • 01 May 2008
  • Record year for digital in IDM Business Performance Awards 2008
    The Institute of Direct Marketing today announced the finalists for the 2008 IDM Business Performance Awards, sponsored this year by data value management company, DQM Group. The 2008 Awards have seen a particularly strong showing for digital, with a record level of high quality entries across the digital categories.
  • 04 Mar 2008
  • Lord Puttnam to deliver Annual IDM Lecture 2008
    The Institute of Direct Marketing has announced that its 2008 Annual Lecture, sponsored by Oracle, will be delivered by Lord David Puttnam CBE.
  • 28 Feb 2008
  • Five top marketers receive IDM Honorary Fellowships
    The Institute of Direct Marketing has awarded its highest accolade to five leading marketers for their exceptional contribution to the direct and digital marketing profession. This year’s IDM Honorary Fellowships have been awarded to Chris Barraclough, Creative Partner, Barraclough Edwards Chamberlain; Mike Havard, formerly Managing Director, Verint Consulting; Amanda Phillips, CEO, Proximity London; Professor Merlin Stone and Heather Westgate, Chief Executive of TDA.
  • 19 Feb 2008
  • IDM introduces guru sessions at IDMF
    The Institute of Direct Marketing is this year adding three high profile guru sessions to its ever-popular Academy programme at the International Direct Marketing Fair. The IDM Academy will also be running at Internet World which takes place alongside the Fair.
  • 17 Jan 2008
  • Don Peppers heads international line-up at the 2008 IDM B2B Marketing Conference
    Conference delegates at 5th Annual IDM B2B Marketing Conference, sponsored by D&B, will have the rare opportunity to hear the first-hand analysis and predictions of customer relationship guru, Don Peppers, as he heads a line-up of 14 expert practitioner-speakers.
  • 12 Dec 2007
  • IDM names headline sponsor for 2008 Business Performance Awards
    The lead sponsor for the prestigious IDM Business Performance Awards (BPA) 2008 has been revealed today as leading data value management company DQM Group.
  • 05 Dec 2007
  • The IDM strengthens business relationship with Unica
    The Institute of Direct Marketing today announced a renewed and strengthened relationship with leading enterprise marketing management provider, Unica.
  • 13 Nov 2007
  • Data will help marketers understand the new multicultural Britain - IDM Data Summit 2008
    The Institute of Direct Marketing's Data Council today reveals details of the 2nd Annual IDM Data Summit. Entitled "The Changing Face of Britain", the Summit will examine the important role of data in today's multicultural marketplace.
  • 08 Nov 2007
  • 29 year-old Marketing Executive wins first ever IDM Special Achievement Award
    Hannah Poulton, Senior Marketing Executive with Teachers Provident in Bournemouth, became the first ever IDM graduate to be awarded with the Institute’s new Special Achievement Award - and receives a luxury holiday for two to Marrakech as her prize.
  • 17 Oct 2007
  • Royal Mail Group Chairman, Allan Leighton to speak at IDM Annual Lunch
    The Institute of Direct Marketing has announced today that Allan Leighton, Royal Mail Group Chairman, will host the IDM Annual Lunch, sponsored by Oracle, on 28 February 2008. The subject of his after lunch address will be Leadership.
  • 10 Oct 2007
  • Promotional video wins student a month-long placement at Ogilvy New York in IDM competition
    A 23 year-old French and Management graduate has won a month-long work placement at Ogilvy’s global headquarters in New York after taking the top prize in a YouTube-inspired IDM competition aimed at final year university students.
  • 04 Oct 2007
  • IDM to work with Oracle on new Diploma
    The Institute of Direct Marketing (IDM) is working with Oracle, the world’s largest enterprise software company, for its marketing technology expertise and input into the Institute’s new Diploma in Integrated Marketing Communications qualification.
  • 06 Sep 2007
  • New IDM courses will directly address marketers' own priorities
    In response to marketers' feedback at its 2007 Annual Symposium, the Institute of Direct Marketing has developed, and this month launches, three new courses that focus on customer data.
  • 29 Aug 2007
  • IDM Academy to deliver free expert briefings at ad:tech London 2007
    Ad:tech, the show dedicated exclusively to interactive marketing technologies, has secured the respected Institute of Direct Marketing (IDM) Academy as a major show feature at its London show on 26-27 September.
  • 24 Aug 2007
  • Local business leaders speak at major new Bristol marketing conference
    Frazer Howard, Creative Director, EHS Brann and Darren Fell, Founder of Pure are the latest experts to join an outstanding line-up of local digital marketing practitioners speaking at an important new conference in Bristol on 5 September.
  • 06 Jul 2007
  • Nottingham Trent University wins coveted IDM National Student Competition
    Last night, at an awards ceremony attended by some of the biggest names in direct marketing, first prize in the IDM's 10th Annual National Student Competition was awarded to a team from Nottingham Trent University. Second prize went to the University of Leeds, while a team from De Montfort University was placed third.
  • 02 Jul 2007
  • IDM announces the winners of first national marketing competition for 6th formers
    The winners of the first ever direct marketing competition designed exclusively for sixth formers were announced last week by the IDM at a special awards ceremony at the Museum of Brands, Advertising and Packaging in West London.
  • 14 Jun 2007
  • Award winning copywriter Barraclough joins IDM faculty
    Chris Barraclough, the irrepressible Creative Partner of Barraclough Edwards Chamberlain, has added a new role to his CV as a tutor for the Institute of Direct Marketing.
  • 16 May 2007
  • BBC TV Licensing campaign wins IDM BPA Diamond
    The top prize for the 2007 IDM BPA Awards has gone to Proximity London and client BBC TV Licensing for their highly inventive Students Campaign. Silver was awarded to Watson Phillips Norman for Picture Financial and Bronze went to Mike Colling & Co and Watson Phillips Norman for their Which? Subscriber Acquisition programme.
  • 11 May 2007
  • IDM launches UK’s first Integrated Marketing Communications Diploma
    "Every marketer, every agency now faces the 'integration challenge'. They must learn a new approach." Professor Don Schultz.
  • 23 Apr 2007
  • IDM Business Performance Awards 2007 - finalists announced
    The Institute of Direct Marketing is pleased to announce the finalists for the 2007 IDM Business Performance Awards, sponsored for the second year running by Occam DM.
  • 05 Mar 2007
  • IDM appoints Jonathan Clark as Vice Chairman
    The IDM is pleased to announce the appointment of Jonathan Clark M IDM as its new Vice Chairman. The former chairman of Clark McKay & Walpole joins the IDM Board with immediate effect and will work closely with IDM Chairman, Simon Hall F IDM, promoting and developing the IDM brand.
  • 26 Feb 2007
  • Emotional connections: the future for business - Saatchi CEO Kevin Roberts at IDM Annual Lecture
    Worldwide CEO of Saatchi & Saatchi, Kevin Roberts, will deliver the IDM's Annual Lecture on 13 March. His address, "The Lovemarks Effect", will attest that a brand's future success will depend on the emotional connections it makes with its customers. In today's "Attraction Economy" the consumer is in control and their buying decisions are dominated by emotional rather than rational factors.
  • 22 Feb 2007
  • The IDM Symposium 2007. 20:20 Vision: The 10 supertrends that will transform marketing
    Twenty-twenty vision is the theme of the IDM’s 20th anniversary Symposium on 15 May, as we look to the future at the ten supertrends that will revolutionise marketing.
  • 12 Feb 2007
  • IDM honours five for outstanding contribution to marketing profession
    The IDM has awarded its highest honour, an Honorary Fellowship, to four leading marketers in recognition of their outstanding contribution to the direct and digital profession. A further, academic award was presented to the 2007 IDM Educator of the Year.
  • 06 Feb 2007
  • IDM relaunches its most successful course ever
    The IDM is to take the all new Absolute Essentials of Direct and Digital Marketing around the UK this March.
  • 19 Jan 2007
  • IDM boosts B2B with 4th annual conference and two new qualifications
    The IDM is taking major steps to give B2B marketing the recognition it deserves with some significant initiatives for 2007.
  • 09 Jan 2007
  • IDM announces first Data Summit
    The IDM is to hold its first Data Council Summit on 27 February. Entitled “Data Management Strategies that Create Competitive Advantage”, the central London event brings together, for the first time in the UK, 10 world leading data strategists, including best-selling author and data expert Seán Kelly, and visiting Fellow from Cranfield University School of Management, Chris Bailey.
  • 12 Dec 2006
  • IDM Guru series goes on tour with Andy Owen
    The IDM’s popular Guru series goes on a tour of the UK in the new year. Four creative masterclasses are scheduled for Birmingham, Manchester, Newcastle and Glasgow in the company of direct marketing creative expert, Andy Owen.
  • 28 Nov 2006
  • Sir Martin Sorrell sets out business challenges at IDM 20th anniversary Lunch
    The IDM's 20th anniversary Annual Lunch will be hosted on 12 February 2007 by WPP Chief Executive, Sir Martin Sorrell. Before an audience of senior direct marketers, Sir Martin will examine the profession's immediate future when he sets out his views on "The challenges facing today's business leaders".
  • 13 Nov 2006
  • Two US holidays awarded to top IDM Diploma students
    Two students who gained the highest marks in their IDM qualifications this summer were each awarded an all-expenses-paid trip to the United States on Friday night. The prizes were provided by qualification sponsors Acxiom and Google, and were presented at the graduation ceremony preceding a special "Graduates Reunited" party which celebrated the Institute's 20th anniversary.
  • 13 Oct 2006
  • IDM launches brand new, 3-volume Marketing Guide
    The IDM is set to launch an all-new edition of its flagship publication, "The IDM Marketing Guide: Best Practice in Direct, Data and Digital Marketing".
  • 09 Oct 2006
  • Peter Simpson promises twenty marketing predictions at first ever IDM Members’ Convention
    Peter Simpson F IDM, former Commercial Director with First Direct, now Chairman of data agency, Data Lateral, is to be the keynote speaker at the inaugural IDM Members’ Convention on 15 November. Simpson promises twenty predictions for the future of marketing over the next five years and heads a high profile speaker line-up, uniquely composed exclusively of IDM members.
  • 02 Oct 2006
  • Many major UK companies are undervaluing their most important asset, claims IDM Data Council
    The IDM Data Council claims that most UK companies don't know the true value of their database - nor how to gain the full tax advantages from this, potentially their most important asset. To explain, the Council has devised a unique central London event to show Finance and Database Directors how to extract more value and greater revenue opportunity from their database.
  • 04 Sep 2006
  • IDM celebrates 20th anniversary with a year of initiatives
    This September the Institute of Direct Marketing will be begin its 20th year. The IDM plans to mark the anniversary with a year of initiatives, many of which will give the IDM the opportunity to thank the hundreds of practitioners who have helped shape the profession and have supported the work of the IDM.
  • 25 Jul 2006
  • DM closes the gap on advertising as a career
    In a recent IDM survey to over 3,000 students studying marketing at university level, 77% of the 723 respondents stated they were interested in a career in direct marketing. While the first choice was still advertising, with 89% interested, the gap between both career choices has narrowed dramatically.
  • 13 Jul 2006
  • John Watson receives IDM Lifetime Achievement Award
    John Watson Hon F IDM, founding partner of agency Watson Phillips Norman, has been awarded the IDM’s inaugural Lifetime Achievement award in recognition of his exceptional service to the direct, data and digital marketing profession.
  • 07 Jul 2006
  • University of Leeds wins IDM Student Competition
    The University of Leeds has taken the gold award in the 2006 IDM Student Competition. Their proposed "Get 33% more freedom" campaign to increase the penetration of the Young Persons Railcard, took the top prize over the three remaining finalists. Silver went to the University of the West of England, while De Montfort University and a second University of Leeds team were both Highly Commended.
  • 28 Jun 2006
  • Industry A-listers and a personal mentor on new IDM course
    Delegates who attend a new IDM course for industry newcomers will not only be taught by some of the biggest names in direct marketing today, but will also be allocated a personal and professional mentor for an entire year upon completion.
  • 06 Jun 2006
  • AA and Rapier win IDM BPA Diamond Award
    The top prize at the 2006 IDM BPA Awards was presented last night to AA Insurance and agency Rapier. In an extremely close decision, the winners took the Diamond Award for the highly successful campaign "The AA Team – here to get you a better deal". Silver was awarded to Tesco and EHS Brann for Tesco Clubcard and Bronze went to The Royal British Legion's Sixtieth Anniversary Appeals from agency Target Direct.
  • 11 May 2006
  • Finalists announced for IDM Business Performance Awards 2006
    The IDM today announced the finalists for this year’s Business Performance Awards, sponsored by Occam DM. In all, thirty entries are through to the final stages of the Awards scheme, nine of which are in the running for the much-coveted top tier Diamond award.
  • 02 May 2006
  • IDM hosts an evening with industry legend Jeremy Bullmore CBE
    On Tuesday 9 May the IDM will present an evening with Jeremy Bullmore as part of its ongoing programme of member events. Deservedly known as one of the finest communicators in the advertising business, Bullmore will dispense on-the-spot advice and guidance to questions from the floor, and promises to reveal unique insights into his art in an inimitable blend of wit and wisdom.
  • 27 Mar 2006
  • IDM addresses B2B digital skills gap with two new courses
    The IDM have launched two new business to business courses to help B2B marketers make the most of digital - the one area that is still largely untapped by the B2B sector. "Effective Business-to-Business Email Marketing" and "B2B Lead Generation Marketing" will run on 6 April and 20-21 June respectively.
  • 14 Mar 2006
  • IDM launches latest weapon in its assault on digital marketing skills shortage
    As part of its mission to address the industry’s shortage of skilled digital marketers, the IDM is launching a comprehensive 3-day course designed to provide a thorough grounding in digital marketing skills, tools and techniques. Complete Digital Marketing will run for the first time on 29-31 March, and takes the IDM digital training portfolio into double figures.
  • 09 Mar 2006
  • Sean Kelly puts customer intelligence in the spotlight as IDM’s third Guru
    Data visionary, Sean Kelly is to be the third expert speaker in the IDM's popular Guru series. On 21 March, Kelly will present a masterclass on Customer Intelligence, revealing eight critical steps for the shift from traditional mass marketing to a differentiated approach and, ultimately, a one-to-one dialogue with customers.
  • 03 Mar 2006
  • Top student wins trip to Google HQ in California as IDM honours first-ever qualified digital marketers
    The graduation ceremony to celebrate the UK's first-ever professionally qualified digital marketers took place yesterday (2 March) at Google's London Offices.
  • 27 Feb 2006
  • IDM awards its highest honour to four top marketers
    The IDM awarded four new Honorary Life Fellowships and bestowed two Educator of the Year Awards at its Annual Lunch on Friday. An Honorary Fellowship is the Institute’s highest honour, reserved for those luminaries who continue to demonstrate an outstanding contribution to the direct, data and digital marketing profession.
  • 16 Feb 2006
  • Boris Johnson to speak at IDM BPA 2006
    Boris Johnson, colourful MP for Henley-on-Thames and Shadow Minister for Higher Education, is to be guest speaker at the IDM Business Performance Awards 2006, sponsored by Occam DM. His sometimes unorthodox approach, combined with his enormous intelligence and sparkling wit made this hugely popular former editor of The Spectator an irresistible choice to round off an evening celebrating the very best in direct, data and digital marketing.
  • 09 Feb 2006
  • IDM and Marketing Society recruit most authoritative speaker line-up ever to prove marketing’s value in the Boardroom
    On 6-7 June the IDM and the Marketing Society will present one of the most authoritative ever speaker line-ups to tackle what is arguably marketing’s most challenging issue. The title of the IDM/Marketing Society Symposium 2006 is "Proving marketing’s value in the Boardroom". Its aim is not only to help marketers demonstrate their true worth, but also empower their marketing to drive corporate strategy.
  • 19 Jan 2006
  • Sir Keith Mills to tell Olympic bid story at IDM Annual Lunch
    This year’s IDM Annual Lunch on 24 February will see International President and CEO of London 2012, Sir Keith Mills F IDM, reveal the inside story on London’s winning bid to host the Olympic and Paralympic Games in 2012. The former Air Miles and Nectar mastermind will describe the 2-year campaign in which he and Lord Coe finally persuaded the IOC to award the Games to London over the long-standing favourites, Paris.
  • 10 Jan 2006
  • US and UK B2B Marketers of the Year headline 3rd Annual IDM B2B Marketing Conference
    The 3rd Annual IDM Business to Business Marketing Conference will take place on 7 March 2006 with keynote sessions from two world renowned B2B marketing experts: US B2B Marketer of the Year, Neil Metviner, President, Pitney Bowes USA and UK B2B Marketer of the Year, Danny Garvey, VP Business Operations, BT Global Services.
  • 15 Dec 2005
  • IDM challenges students to propose strategy for Young Persons Railcard
    This year’s IDM Student Competition sees the Institute join forces with Young Persons Railcard and agency Craik Jones Watson Mitchell Voelkel. The brief, a current, real-life marketing issue, challenges UK marketing students to devise a detailed direct marketing strategy for Young Persons Railcard and is expected to draw more than 100 entries from the UK universities which teach direct marketing. The majority of those universities will also incorporate the brief into their syllabi as part of the IDM Education Programme, giving an estimated 2,000 students the opportunity to work on a live brief.
  • 13 Oct 2005
  • IDM boosts its creative offering with top industry creatives
    This autumn the IDM’s creative output is set to increase significantly with the launch of the new IDM Creative Academy at the DM Show and the introduction of two new one-day training courses: Developing Strong Marketing Propositions and Writing for Digital Media. The Academy sessions and the courses will be delivered by some of today’s top creative practitioners.
  • 10 Oct 2005
  • IDM Digital Marketing Conference 2005: Duvall predicts consumer trend of the future
    The 2nd Annual IDM Digital Marketing Conference on 8 November features an all-client line-up of top brands, headed by Richard Duvall, founder of Egg.com and online lending and borrowing exchange, Zopa. Duvall promises to predict the single most important consumer trend of the next 20 years.
  • 27 Sep 2005
  • Acxiom to award US trip to top IDM Diploma student
    The top student from the latest intake for the IDM Diploma in Direct & Interactive Marketing is to be awarded an all-expenses paid trip to the US, courtesy of Acxiom, sponsors of the IDM flagship qualification.
  • 14 Sep 2005
  • IDM digital marketing qualifications now available online
    From October the recently launched IDM Diploma in Digital Marketing and IDM Certificate in Digital Marketing will be available for online study – in addition to traditional classroom study options.
  • 15 Aug 2005
  • IDM confirms buoyancy of digital market by trebling its digital training portfolio
    The IDM is launching five new digital training courses to run in September and October to meet the surge in demand for specialist digital marketing skills.
  • 14 Jul 2005
  • IDM secures Don Peppers for second "Guru series" seminar
    The second seminar in the IDM’s recently launched Guru series takes place on 4 October and will be delivered by the legendary Don Peppers. Recognised for over a decade as the leading authority on Customer Relationship Management (CRM) business strategies, Peppers will describe and explain his newest strategic thinking, Return on Customer. The first seminar in the series featured Drayton Bird.
  • 05 Jul 2005
  • Northumbria University takes gold in National IDM Student Competition
    The winners of the 2005 IDM National Student Direct Marketing Competition were announced at a special awards ceremony last week. Top prize was lifted by students from Northumbria University, while silver went to the University of Bath. Merits were awarded to second teams also from Northumbria and Bath universities.
  • 13 Jun 2005
  • IDM offers free training at Internet World
    Next week, for the second year running, the IDM Academy will be a major exhibition feature at Internet World. The Internet World IDM Academy consists of a series of executive briefings, offered free to exhibition delegates, on a wide range of digital and direct marketing subjects.
  • 02 Jun 2005
  • Drayton Bird launches IDM
    The IDM today announces the launch of a new series of Guru seminars with Drayton Bird confirmed as its first expert speaker. This will be an exclusive one day event tailor-made by Drayton in response to specific feedback from IDM members. On Monday 20 June the globally respected direct marketing authority will deliver much more than a presentation. He will challenge, entertain and inspire his audience, and promises a marked and immediate improvement in their business performance.
  • 02 Jun 2005
  • IDM to run top students’ Summer School
    The IDM today announces the successful candidates who passed the rigorous selection process for the IDM Summer School 2005. The 30 hotly contested places were won by students from a broad range of disciplines – suggesting that tomorrow’s direct marketing stars are as likely to be geographers or linguists as they are to be business graduates.
  • 02 Jun 2005
  • PepsiCo President hosts first IDM mid-summer members’ evening:
    The IDM has added a new breed of event to its event portfolio and has persuaded Martin Glenn, President of PepsiCo UK and Ireland to take the stage at London’s Globe Theatre as the inaugural speaker. Glenn will be talking frankly about his successful career to date, divulging many secrets from his hard-earned experience, including how he took Walkers Crisps to the number one position as the UK’s fastest growing consumer goods brand.
  • 12 May 2005
  • IDM Symposium: How to avoid digital obesity and harness the emotive networks of the future
    In their opening address for the IDM Symposium 2005, Digital Day the Future Foundation and Forrester Research urged digital marketers to harness the power of the emotive network. They also signalled the dangers of digital obesity – or online clutter.
  • 12 May 2005
  • The Gala Group wins IDM’s first diamond award
    National Bingo brand Gala Group and its agencies Perspektiv Marketing and ISD Computer Services have become the first winners for the IDM’s new marketing award – the IDM Diamond Business Performance Award. They beat tough competition from The Department of Works and Pensions and Draft London and PHD Confidential, and BT and OgilvyOne who were awarded silver and bronze respectively.
  • 09 May 2005
  • Acxiom sponsors IDM Diploma in three-year deal
    Acxiom, the premier worldwide provider of data, targeting solutions and data services, has today been named as the partner sponsor for the IDM’s flagship qualification, the IDM Diploma in Direct and Interactive Marketing.
  • 19 Apr 2005
  • Finalists announced for IDM Business Performance Awards
    The finalists for the IDM's redesigned business performance awards programme were announced today. In all 24 entries have made the grade across the award's top tier 'Diamond' category, sponsored by Blue Sheep, and its three additional facets; direct, data and digital.
  • 28 Feb 2005
  • IDM professionalises digital marketing with new breed qualifications
    The IDM today launches the world’s first international professional qualifications in digital marketing. The new qualifications are the profession’s first steps towards a national vocational qualification structure for digital marketing.
  • 17 Feb 2005
  • IDM B2B Conference sells out
    The 2005 IDM B2B Marketing Conference, which takes place on 22 February, has sold out, repeating the success of the inaugural event last year.
  • 07 Feb 2005
  • IDM’s professional development programme for 2005 ‘most comprehensive yet’
    The newly unveiled IDM professional development programme for 2005 is the institute’s most comprehensive yet. It encompasses new and established qualifications, courses, conferences, and tailor-made solutions and covers topics as diverse as direct marketing budget management, data protection and best practice search engine marketing.
  • 02 Feb 2005
  • One of Britain's foremost Neuroscientist to present 2005 IDM Lecture
    The 2005 IDM Annual Lecture promises to really get inside consumers' minds as it will be presented by Britain's foremost neuroscientist and Director of the Royal Institution of Great Britain, Baroness Susan Greenfield. The lecture, 'Customer Evolution: Survival of the Fittest' is sponsored by Glaxstar and takes place in London on 28 February 2005.
  • 25 Jan 2005
  • Royal Mail's crucial support for IDM Education Programme continues
    The IDM Education Programme, which provides learning materials for the UK's university students and lecturers, is once again being supported by Royal Mail.
  • 25 Jan 2005
  • Unica signs exclusive sponsorship deal for IDM Members' Evening Events
    Unica, the enterprise marketing management solutions provider, has signed an exclusive sponsorship deal with the IDM for its forthcoming series of members' evening events in London.
  • 17 Jan 2005
  • IDM Financial Services Survey highlights key marketing challenges for 2005
    Benchmarking, competitor analysis and understanding new technologies are amongst the key challenges facing marketers in the financial services sector in 2005 according to the IDM's annual Financial Services survey.
  • 12 Jan 2005
  • RM appoints Squeeze Digital to create virtual show stand
    RM, the leading supplier of ICT to UK education, has appointed Squeeze Digital to replicate its real-world presence at the education show BETT 2005 online to help drive traffic to its stand at the event and bring the show experience to education decision-makers unable to attend.
  • 06 Dec 2004
  • IDM Launches first CPD scheme for DM
    IDM invites registrations for direct marketing's first CPD Scheme
  • 22 Nov 2004
  • USA's Marketer of the Year headlines IDM B2B Conference
    The IDM is bringing Richard Rosen, the USA's business-to-business (B2B) marketer of the year, to the UK for the first time for its 2005 B2B Marketing Conference. In his keynote speech Richard has promised to bring the best of B2B marketing from the USA and present his new model for business-boosting brand interaction.
  • 04 Nov 2004
  • Orr and Tildesley join IDM Education Trust
    Dawn Orr F IDM UK Data Group Leader of Axciom and Mike Tildesley F IDM, Marketing Director of Royal & SunAlliance Personal Lines and More Th>n have been appointed as Trustees of the IDM's Education Trust. They are now part of the trust's eleven-strong team, which includes Adam Novak, Professor David Miles and John Watson and is chaired by Barrie Spelling.
  • 01 Nov 2004
  • IDM's Hothouse Graduates succeed in job market
    Twenty of the thirty graduates who completed the IDM's inaugural Graduate Fast Track programme have already secured jobs suggesting the knowledge and insights delivered by the programme have given its graduates the edge in the high competitive entry-level job market.
  • 26 Oct 2004
  • IDM Stakes Out Its Turf
    The Institute of Direct Marketing today announced a new positioning as part of a longer-term strategy to clarify its ‘turf’ within the marketing community. Signified by a new logo, the new positioning establishes the IDM as the professional development body for direct, data and digital marketing practitioners.
  • 21 Sep 2004
  • IDM and IAB launch new Digital Marketing Conference
    The IDM today announced its inaugural Digital Marketing Conference, in association with the IAB. Entitled ‘The Best of Digital Marketing’ the one-day event takes place in Central London on 23 November and features Procter and Gamble, Flytxt, OgilvyOne, Overture, glue London, Yahoo! and Carat.
  • 20 Sep 2004
  • IDM to research professional of Financial Services Marketers
    The IDM is this month undertaking a major research project in order to better understand the professional needs of one of direct marketing’s most influential sectors – financial services. The all-encompassing survey is aimed at marketing directors and managers working in, or on behalf of, financial services organisations. The IDM will use the findings to develop and deliver bespoke training solutions.
  • 13 Sep 2004
  • IDM Research Conference 2004: Line-up announced
    Professor Richard Webber, Dr Hugh Wilson and Dr Helen Woodruffe–Burton are amongst the line-up for the annual IDM Research Conference. Entitled ‘Innovation in Marketing’, the 2004 conference continues the tradition of bringing business and academia together to address the current and predict the future burning issues in marketing.
  • 26 Aug 2004
  • IDM Creates future-focused B2B Master Classes
    The IDM has created a series of five intensive B2B Marketing Master Classes. Each one will help middle to senior marketers explore new techniques and expand their marketing repertoire in just one afternoon. The full series is sponsored by Experian and individual Master Classes within the series are sponsored by Information Arts, Royal Mail and Mardev.
  • 18 Aug 2004
  • IDM creates demand generation course for B2B marketers
    The IDM has created a course to enable B2B marketers grow demand for their products and services. Developed by the institute’s B2B Marketing council, the course has been created to meet the growing need of marketers in the sector to better generate, qualify and realise sales leads in the demanding multi-channel environment.
  • 02 Aug 2004
  • Bath and Northumbria take gold prizes in 2004 IDM's Student Competition
    Students from The University of Bath and Northumbria University have respectively scooped the postgraduate and undergraduate gold trophies in this year's 2004 IDM's National Student Direct Marketing Competition. The winners were decided and announced at a special event held last week.
  • 02 Aug 2004
  • IDM and Worshipful Company of Marketors honour top DM students
    The five students who achieved the highest grades in the IDM's Certificate in Direct Marketing Principles have been honoured at an awards presentation. Top student Rita Ubani of Middlesex University was also recognized by the Worshipful Company of Marketors by receiving the first ever Direct Marketing Association Award, sponsored by Judith Donovan.
  • 12 Jul 2004
  • Finalist of IDM's National Student Competition announced
    The shortlist for the IDM's National Student Direct Marketing Competition has been decided. Both Postgraduate finalist teams are from The University of Bath while the two Undergraduate finalists teams come from Northumbria University and Greenwich University respectively.
  • 29 Jun 2004
  • IDM holds Consumer Psychographics and Hypnosis event
    The Institute of Direct Marketing is to run a Members’ Evening event on consumer psychographics and hypnosis in marketing on 13 July. The presentation has been created to reveal how psychographics can be used to predict consumer buying behaviour.
  • 29 Jun 2004
  • Inagural IDM Graduate Hothouse underway
    Next generation of digital, direct and database marketers begin IDM Hothouse.
  • 24 Jun 2004
  • The AA and Rapier Strike Gold in IDM Business Performance Awards
    The AA and agency Rapier were awarded the Gold prize in this year’s IDM Business Performance Awards for the AA Loans campaign.
  • 14 Jun 2004
  • IDM Student Competition entries with preliminary judges
    The entries for the IDM Student Direct Marketing Competition, sponsored by Euro RSCG KLP and Nestle Purina Pet Care, have been handed for shortlisting to judges from Direct Broadcast Media Services, Experian, Morley's of Bicester, The HotHouse and Think Direct.
  • 07 Jun 2004
  • IDM releases details of inaugural Graduate Hothouse
    The IDM today releases details of its inaugural Graduate Fast Track which promises to take its top 30 applicants to the upper rungs of the recruitment ladder this summer. The programme features presentations from the UK's leading brands and agencies and is sponsored by MBNA, Time Life, first direct, EHS Brann and Tullo Marshall Warren.
  • 03 Jun 2004
  • Global marketer appointed to chair Education Trust
    The IDM has appointed Barrie Spelling as Chairman of its Education Trust. Spelling, whose global marketing roles have included President of Global Oral Care at Colgate Palmolive replaces out-going chair David Payne.
  • 11 May 2004
  • DFES Minister discusses crucial funds for education at IDM Patrons' Dinner
    Alan Johnson, Minister for Higher Education and Lifelong Learning, spoke last week of the crucial need for funds at the IDM Annual Patrons Dinner. The funds, he said, are required to help higher education in the UK meet the needs of the labour market.
  • 05 May 2004
  • IDM holds first ever Academy at Internet World 2004
    The Institute of Direct Marketing (IDM) will hold its first ever Academy at Internet World 2004. The Internet World IDM Academy, a series of free top-level briefings on all aspects of digital direct and interactive marketing, will be a major part of the event.
  • 04 May 2004
  • Clive Humby follows lecture success with exclusive IDM Workshop
    Following his success at the sell-out 2004 IDM Annual Lecture Clive Humby F IDM has been secured to present an exclusive one-day IDM workshop on 15 June. Entitled '"R" is for Relevance: Turning Relevance into Results', Humby will equip delegates to practically apply his progressive CRM theories.
  • 29 Apr 2004
  • Broadsystem sponsors IDM's new customer acquisition course
    The new IDM Course, Cost-Effective Customer Acquisition, will be sponsored by Broadsystem. The two-day course which includes speakers and case studies from Time Life, Royal Bank of Scotland, NSPCC and More Th>n promises to equip delegates with the know how to maximise B2C response and conversion rates across multi-media campaigns.
  • 20 Apr 2004
  • IDM and The Marketing Society unveil speaker line-up for inaugural Symposium
    The BBC, Orange, Jaguar Cars, Jack Daniels, first direct and The AA are just a selection of the brands being represented on the stage of the inaugural IDM/Marketing Society Symposium, which takes place on 30 June 2004 in London.
  • 06 Apr 2004
  • Sponsors for first ever IDM / Marketing Society Symposium announced
    The first ever IDM and Marketing Society Symposium will be sponsored by Blue Sheep, The Database Group and Vertis.
  • 30 Mar 2004
  • Increased demand for direct marketing education creates urgent need for undergraduate placements
    The IDM today issued a call to the direct marketing community to assist its burgeoning education programme by offering work placements for undergraduate students from Leicester Business School at De Montfort University. The need for assistance results from increased demand from undergraduates for direct marketing education.
  • 23 Mar 2004
  • Enlightened consumers sound the death knell of marketing
    Enlightened consumers are forcing a sea change in businesses that will result in the end of marketing as we know it according to Clive Humby, F IDM. Humby issued his predictions for the end of marketing as we know it at the 2004 IDM Annual Lecture, which he gave at London's Senate House last week.
  • 22 Mar 2004
  • IDM endorses CRM support for Vodafone
    The IDM has created and endorsed The Vodafone Certificate in Direct Marketing and the first graduates have now passed this modular course. The programme was commissioned by Vodafone UK to support its shifting business focus towards customer relationship management.
  • 11 Mar 2004
  • IDM issues last call to 2004 grads for marketing hothouse applications
    The Institute of Direct Marketing (IDM) today issued its last call for applications for the IDM 2004 Graduate Fast Track in advance of the 31 March deadline.
  • 03 Feb 2004
  • IDM goes interactive with best-selling course
    Absolute Essentials adds "Interactive"
  • 02 Feb 2004
  • Tesco's data guru presents 2004 Lecture
    Clive Humby F IDM to present 2004 IDM Lecture
  • 30 Jan 2004
  • IDM announces six new Fellows at Annual Lunch
    The Institute of Direct Marketing today announced the appointment of six new Honorary Fellows at its 2004 Annual Lunch.
  • 27 Jan 2004
  • IDM launches TroubleShooter service
    The IDM today launched 'IDM TroubleShooter', a new consultancy service created to help companies boost business performance by improving their direct and interactive marketing. Run by the IDM's In-Company Training Division, IDM TroubleShooter boasts a selection of the profession's top
  • 19 Jan 2004
  • IDM Announces 'Graduate Hot House' scheme
    The IDM has announced a new Hot House scheme to attract the UK's brightest graduates to the direct marketing profession. The 30 best applicants will be invited to attend the IDM's Graduate Fast Track, a week-long course designed to inspire and prepare them for a career in direct marketing. Sponsors so far include Time Life, MBNA, and EHS Brann.
  • 06 Jan 2004
  • UK Academics receive free MOSAIC training from IDM and Experian
    The IDM Education department and Experian have joined forces to deliver a free MOSAIC workshop for the UK's academic community on 11 February in Nottingham.
  • 08 Dec 2003
  • MBNA CEO General Krulak to speak at IDM Annual Lunch
    General Charles C. Krulak, the Chief Executive Officer of MBNA Europe Bank has been confirmed as the speaker for the IDM Annual Lunch, which takes place on Friday 30 January in central London.
  • 25 Nov 2003
  • Mitchell, Lacki and Howard join IDM Journal's Editorial Board
    Alan Mitchell, author and co-founder of the Buyer Centric Commerce Forum, Dr Thomas Lacki, global head of knowledge management and thought leadership for Carlson Marketing Group and Melanie Howard, co-founder and director of The Future Foundation have been appointed to the Editorial Board of Interactive Marketing, the learned journal of the IDM, published by Henry Stewart.
  • 18 Nov 2003
  • Australia Post in Unique License Deal with Torque
    The IDM Certificate in Direct Marketing will be taught to employees of Australia Post through a unique licence deal with the marketing consulting firm Torque.
  • 18 Nov 2003
  • The IDM brings the future of marketing to Bristol
    IDM West, the regional board of the Institute of Direct Marketing, will present the findings of a major five-year study focusing on the growing complexity of life in modern British society and the subsequent implications for marketers and businesses at its next event, which takes place at the University of West England on 26 November.
  • 15 Oct 2003
  • Nestle and KLP sponsor 2004 Student competition
    University students across the country will rise to a marketing challenge to increase sales for household names Felix cat food, Bakers Complete and Winalot now that Nestlé Purina PetCare and its agency KLP Euro RSCG have been secured as sponsors for the 2004 IDM student competition.
  • 07 Oct 2003
  • IDM teams up with Ocado and Heresy for nationwide University Tour
    Waitrose's Internet shopping service Ocado and agency Heresy have teamed up with the IDM for a nationwide educational tour of the UK universities. The tour is the latest in the IDM's growing number of initiatives designed to help it achieve its mission to inform the UK's undergraduate community of the many career opportunities in direct marketing.
  • 29 Sep 2003
  • IDM revamps Certificate in Direct Marketing for UK Universities
    The Institute of Direct Marketing (IDM) has re-launched its education certificate this year to encourage a greater number of university students studying related disciplines to improve their employment prospects with a recognised professional qualification.
  • 23 Sep 2003
  • Data Guru Sean Kelly back by popular demand
    Following a series of sell-out workshops last year Seán Kelly, the brains behind the data-led strategies that drive businesses including Deutsche Bank, Scottish Widows and Lloyds TSB, is returning to the UK. Seán will deliver an exclusive keynote and specially produced course for the IDM in October.
  • 16 Sep 2003
  • IDM launches Board in the West for the area's thriving marketing community
    All aboard for the launch of IDM West
  • 15 Sep 2003
  • IDM focuses on Communicating with Customers for research conference
    The IDM today released details of its 2003 IDM Research Conference. Entitled 'Communicating with Customers' the event brings together some of the UK's leading practitioners and academics to share their unique insights and latest research findings on 15 October in London.
  • 15 Sep 2003
  • IDM makes November 'Media Month'
    IDM's new 'pick and mix' training package to nurture media-neutral marketers.
  • 03 Sep 2003
  • 80% pass rate for 21st year of IDM Diploma
    Students sitting the IDM Diploma exams this summer achieved an 80% pass rate with 5% of students achieving a distinction - compared to 3% last year. The 2003 summer graduands are the 21st set of students to sit the IDM Diploma exams, and their success and that of all the 4,523 IDM Diploma graduates will be celebrated at a special party in November.
  • 22 Aug 2003
  • IDM North conference's line-up boasts leading CRM experts
    The Institute of Direct Marketing (IDM) today unveiled a world-class line up of CRM speakers for this year's one-day conference in the North. Presenters from Marks and Spencer Financial Services, COI Communications and Littlewoods Football Pools will be amongst those taking centre stage for the event in Manchester on 9 September.
  • 21 Aug 2003
  • New IDM workshop demystifies DM services for client marketers
    The IDM has created a new two-day workshop to help buyers of DM services improve the deals they make and avoid costly mistakes. The course, which runs on 9 and 10 October, has been developed to demystify direct marketing for client marketers in particular and to encourage greater transparency across the direct marketing marketplace.
  • 19 Aug 2003
  • 2003 is a record year for IDM Education Certificate
    This year's graduates of the IDM Education Certificate have achieved record results with 20 of the 184 university students sitting the exams being awarded a distinction. The IDM Education Certificate is offered as an additional qualification to all the UK's marketing undergraduates who have studied direct and interactive marketing as part of their degree.
  • 19 Aug 2003
  • IDM reveals how to create e-mail messages that rise above the clutter
    Dominic Riley, founder of handbag.com and the man behind the launch of www.bbc.co.uk, is to conduct a Q&A session at the IDM's evening e-mail marketing workshop on 4 September. The workshop has been created to help interactive marketers originate e-mail campaigns that are desirable to the target audience and not discarded as 'spam'.
  • 18 Jul 2003
  • IDM creates council of the profession's finest for new education push
    The IDM has created a council of some of the profession's best known and highly regarded professionals to help expand and drive its education programme. Its aim is to help the institute in its mission to attract the UK's brightest graduates to a career in direct and interactive marketing.
  • 15 Jul 2003
  • IDM enables senior members to apply for Fellowship
    The IDM has invited those members who qualify to apply directly to the Institute for Fellowship. Up until now, Fellowship was reserved as an honorary award. The doors to Fellowship have been opened in order to recognise the IDM's most senior members worldwide through the accompanying honorific (F IDM) and a tailored communications and events programme.
  • 08 Jul 2003
  • IDM advises on the direct route to Brand Equity
    Brand equity and brand measurement have been chosen as the theme for the next issue of the IDM Journal, Interactive Marketing. The special issue, guest edited by the father of integrated marketing, Professor Don E. Schultz, includes papers that describe how Nike, Intel, Starbucks, BMW, Versace and Boeing has each built brand equity by direct and interactive means.
  • 08 Jul 2003
  • IDM's new and exclusive training for agencies endorsed by IPA
    Further to the IDM's latest agency training research - which revealed the agency is the DM community most in need of training - the IDM is to launch its first two agency-only courses - "Best Practice in Today's Agencies" and "Excellence in Account Handling". Both courses are endorsed by the IPA and will initially run in Central London in September before going regional.
  • 08 Jul 2003
  • Leo Burnett commissions training from IDM and ISP
    Leo Burnett London commissions the Institute of Direct Marketing and Institute of Sales Promotion to train its staff.
  • 30 Jun 2003
  • Agencies 'most in need' according to IDM training needs survey 2003
    The initial findings of the IDM's industry-wide training needs survey suggests that direct marketing agencies have the highest level of demand for training and education of all the industry's sectors. The results also indicate that the agency sector's ability to organise and deliver training is hindered by time pressures more than it is in client and supplier organisations.
  • 09 Jun 2003
  • IDM delivers direct marketing training to Local Government Agencies
    The IDM has created a sector-specific direct communications training programme for local government authorities. The programme has been created in response to a research initiative which identified the need for local authorities to build better relationships with their residents through a variety of communication channels.
  • 29 May 2003
  • IDM chooses Avon for 2003 diploma case study
    The Institute of Direct Marketing IDM has chosen Avon - the global beauty brand that sells direct - to feature as the main case study for the IDM Diploma in Direct and Interactive Marketing exam this year.
  • 14 Apr 2003
  • IDM reviews strategy with new Council of Management
    The IDM has brought together a new Council of Management to advise on its long-term strategic direction and to ensure the Institute's activities remain in line with the needs of the business community. The new IDM Council is made up of many of the UK’s most respected marketing professionals.
  • 04 Apr 2003
  • IDM to raise funds for NSPCC at 2003 Charity Ball
    The Institute of Direct Marketing (IDM) today announced its 2003 charity ball will be in aid of the NSPCC. The event takes place at the Royal Lancaster Hotel, London on 22 October 2003.
  • 27 Mar 2003
  • IDM pilots first French language course for Michelin
    The IDM has successfully completed its first French language courses with a successful pilot, exclusively developed for Michelin with Lille Business School (ESC Lille). On the back of its success Michelin has decided to run the course again in July.
  • 18 Mar 2003
  • Creative move marks 1st local joint direct marketing event
    The first-ever joint event in the North organised by the Direct Marketing Association (DMA) and the Institute of Direct Marketing (IDM) is being held on Wednesday 30 April at MMU in Manchester between 6.00pm and 9.00 pm.
  • 10 Mar 2003
  • IPA and IDM team up to offer DM courses to IPA members
    The Institute of Practitioners in Advertising (IPA) and the Institute of Direct Marketing (IDM) have teamed up to deliver direct marketing training to IPA member agencies.
  • 06 Mar 2003
  • IDM and Precision Marketing join forces for Symposium 2003
    The Institute of Direct Marketing (IDM) today announced it has joined forces with Precision Marketing (PM) to create the 2003 Annual IDM Symposium. The two organisations will work jointly to create the programme for this seminal two-day event and to promote it to a worldwide audience of senior direct and interactive marketing professionals.
  • 24 Feb 2003
  • Professor Malcolm McDonald to present IDM Annual Lecture 2003
    Professor Malcolm McDonald, who for 30 years has been the UK's pre-eminent academic authority on marketing, is to present this year's IDM Annual Lecture, sponsored by Mail Marketing International, on Tuesday 18 March in London.
  • 10 Feb 2003
  • IDM appoints four new Fellows at Annual Lunch
    10 February 2003: The IDM announced the appointment of four new Honorary Fellows at its 2003 Annual Lunch.
  • 10 Feb 2003
  • IDM appoints Simon Hall F IDM as Chairman
    10 February 2003: The IDM today announced it has appointed Simon Hall F IDM, Chief Executive of Proximity London as the new Chairman of the IDM, replacing David Payne who has become Chairman of the Trustees of the IDM.
  • 07 Feb 2003
  • Ian Ramsden awarded IDM Educator of the Year
    10 February 2003: Ian Ramsden, Managing Director of the Hothouse was today awarded the Institute of Direct Marketing's pedagogic accolade, IDM Educator of the Year. Adam Novak, Managing Director of Royal Mail Media Markets, presented the award at the IDM Annual Lunch 2003.
  • 21 Nov 2002
  • IDM appoints BSD Marketing for new e-mail alert service
    21 November 2001: the Institute of Direct Marketing (IDM) has chosen BSD Marketing's software to power its new email alert service for members. The new service enables members to elect to receive updates on new content added to the IDM's website, at a frequency and on the subjects of their choice.
  • 21 Nov 2002
  • IDM creates Guide to promote careers in direct marketing to UK students
    21 November 2002: a new guide, designed to encourage students in their final year of study to consider a career in direct marketing, will be distributed to career offices within Colleges and Universities throughout the United Kingdom by the Institute of Direct Marketing (IDM) this week.
  • 08 Oct 2002
  • IDM launches new benefits for employers
    The Institute of Direct Marketing (IDM) has launched a corporate membership package. It has been created in response to demand from senior executives within marketing organisations and marketing departments for wider, cost-effective access to the benefits of IDM membership for their staff.
  • 19 Sep 2002
  • IDM launches programme of strategic links between academic researchers and the marketing and business community
    The IDM has announced a programme of strategic links between academic researchers and the business community.
  • 15 Jul 2002
  • IDM Student Competition winners announced
    The winners of the 2002 IDM Student Competition, sponsored this year by Orange and Draft Worldwide London (formerly Lowe Live), are the University of Bath (postgraduate gold) and Huddersfield University (undergraduate gold).
  • 11 Jul 2002
  • IDM Journal’s editorial board welcomes six new members
    The Institute of Direct Marketing today announced that six new members to the editorial board for the learned journal, Interactive Marketing, have been appointed.
  • 09 Jul 2002
  • IDM announces Charity Ball in aid of NABS
    The IDM today announced it will host a charity ball in aid of NABS, the charity for the marketing communications industry, at the Royal Lancaster Hotel, London on 16 October 2002. The theme of the evening will be Stars in Your Eyes and the IDM is now inviting direct marketing companies to put forward their most talented staff for inclusion in the competition.
  • 03 Jul 2002
  • Interactive third edition of IDM’s best-selling Direct Marketing Guide out in September
    The third edition of the direct marketing profession’s primary source of hands-on knowledge and guidance will be published in September.
  • 19 Jun 2002
  • IDM Business Performance Award goes to Irish charity Concern
    The gold prize for the IDM Business Performance Award 2002, sponsored by Custometrics cpd, was awarded last night to Irish charity Concern and agencies Tim Walker Creative and Targeting/Upward Brown Media.
  • 08 May 2002
  • IDM Advanced Educators’ Day draws record attendance
    The annual IDM Advanced Educators’ Day drew a record attendance this year of 87 lecturers, representing 58 universities and business schools and an estimated 12,000 direct marketing students.
  • 08 May 2002
  • IDM announces Business Performance Award finalists
    The finalists of the 2002 IDM Business Performance Award, sponsored this year by Custometrics, were announced today. Final-stage judging takes place later this month, and the winners will be announced at an award ceremony on June 18 in London.
  • 03 Apr 2002
  • Data guru Sean Kelly announces exclusive UK dates with the IDM
    Seán Kelly, one of the first enterprise data warehouse designers and author of the best-selling Data Warehousing—The Route to Mass Customisation, has developed an exclusive data mining course for the IDM. Sean will present Understanding Data Mining in London on 29 May and 23 July.
  • 27 Mar 2002
  • Patricia Mann OBE to present IDM Annual Lecture
    Patricia Mann OBE, Senior Non-Executive Director of Centrica plc, will present this year’s IDM Annual Lecture. Her talk, Don’t You Recognise Me?, will discuss CRM theory and practice from a customer perspective, on Tuesday 14 May in Manchester and Thursday 16 May in London.
  • 07 Mar 2002
  • IDM North West appoints new Honorary President
    The IDM has announced that the Chief Executive of N Brown plc, one of the largest home shopping companies in the UK, has agreed to act as Honorary President of the IDM North West Board.
  • 14 Feb 2002
  • IDM sponsors Middlesex University Business Challenge
    For the third year running, the IDM has sponsored Middlesex University’s Business Challenge. The challenge, which invites sixth formers from the London area to participate in a business simulation, was won this year by a team from Hornsey School for Girls for the second year running.
  • 10 Feb 2002
  • The IDM backs new DM Show
    The IDM today announced it is supporting the new DM Show, which launches this October. The event takes place in Earls Court on 15 - 17 October and will host a broad seminar programme including some senior briefings on the latest developments in direct and interactive marketing from the IDM.
  • 24 Jan 2002
  • IDM announces new sponsor for Business Performance Award
    The IDM announced today that it has secured a new sponsor for its prestigious Business Performance Award (BPA). The 2002 sponsor is Custometrics Ltd, the CRM consultancy that now incorporates The White Clark Group.
  • 06 Dec 2001
  • IDM Diploma sails through FEDMA accreditation process
    The IDM has been accredited to deliver one of the first ever European certified courses in direct marketing education, for the academic year 2001/2002. To qualify, the IDM Diploma in Interactive and Direct Marketing was assessed by the pan-European Education and Accreditation Committee (PEEAC), funded by the EU and co-ordinated by FEDMA.
  • 22 Nov 2001
  • Dame Stella Rimington to speak at IDM Annual Lunch
    Dame Stella Rimington DCB, MA is to speak at the IDM's Annual Lunch on Thursday 22 November. The 2001 IDM Fellows will also be announced at the event, tipped to be the year's largest gathering of UK senior direct marketing professionals.
  • 22 Nov 2001
  • IDM appoints four new Fellows
    The IDM today announced its four Fellows of 2001 at its Annual Lunch.
  • 01 Nov 2001
  • IDM announces world's first qualification in CRM
    The IDM today announced the addition of the IDM Certificate in Customer Relationship Management to its growing portfolio of professional qualifications. The Certificate has been developed to address the urgent need for a formal qualification in CRM, as identified by the many studies that conclude that the majority of CRM projects fail because of a serious lack of knowledge.
  • 01 Oct 2001
  • Clive Humby F IDM presents Getting Customer Measures on the Board Agenda
    The latest in the IDM's series of Fellows' Evenings will feature Clive Humby F IDM, co-founder of dunnhumby. Clive's presentation, Getting Customer Measures on the Board Agenda, goes right to the heart of the assumptions made by organisations when they are setting out CRM projects. It takes place on the evening of 8 November at the Mayfair Conference Centre.
  • 18 Sep 2001
  • IDM and tank! join forces for CRM conference
    The IDM announced today that it has joined forces with tank!, the financial services benchmarking group, to present the CRM conference, Critical Issues in Customer Communications, on 8 and 9 November in Nice. The event, designed for senior financial services marketers, will feature presentations by leading CRM experts including Geoff Webb, Professor Bob Tyrrell and Terry Hunt F IDM.
  • 17 Jul 2001
  • Professor Ed Peelen joins editorial board of IDM journal
    The Institute of Direct Marketing (IDM) announced today that Professor Ed Peelen has become the latest member of the editorial board for the Institute’s highly regarded journal, Interactive Marketing.

    Ed Peelen is Professor of Interactive Marketing at Nyenrode University in the Netherlands, where he is responsible for courses on interactive marketing and in-company programmes on e-business.
  • 19 Jun 2001
  • IDM appoints two new board directors
    The Institute of Direct Marketing (IDM) announced today that it has appointed Julia Foster, International Business Development Director, and Fidelma Haverty, Director, In-Company Training, to its board.

    The appointments acknowledge the growth experienced within their respective areas in recent times.
  • 16 May 2001
  • Saab wins gold for business performance
    Saab was last night awarded the gold trophy at the Institute of Direct Marketing (IDM)/Experian Business Performance Award ceremony.

    The accolade—the profession's only award to recognise direct marketing's strategic contribution to business performance and competitive advantage—was presented to Saab and agency Lowe Live at the IDM's annual Gala Dinner at the Kensington Garden Hotel, London.
  • 09 May 2001
  • IDM welcomes Bill Cockburn CBE, TD as new president
    The Institute of Direct Marketing (IDM) announced today that Bill Cockburn CBE, TD has become its new president.

    Mr Cockburn, formerly Group Managing Director of BT UK, makes his first official appearance in his new role at the IDM/Royal Mail Symposium on 15 May. Prior to BT, Mr Cockburn was Group Chief Executive of WHSmith and Chief Executive of the Post Office.
  • 02 Apr 2001
  • IDM announces search for new database to manage growth
    The Institute of Direct Marketing (IDM) has put out an invitation today to software suppliers to tender for the Institute's database and business application requirements. The invitation follows a period of product expansion and service consolidation at the IDM, which has resulted in the need for a new database to effectively manage the Institute's growing portfolio.
  • 12 Mar 2001
  • New IDM Diploma to set the worldwide standard in interactive and direct marketing
    The Institute of Direct Marketing (IDM) has launched a new postgraduate qualification designed to teach marketing professionals the most effective use of marketing techniques and technology in the new electronic marketing environment. The qualification, The IDM Diploma in Interactive and Direct Marketing, will be launched in September 2001, replacing The IDM Diploma in Direct Marketing.
  • 05 Mar 2001
  • IDM supports East of England Network’s inaugural event
    The Institute of Direct Marketing (IDM), Europe’s fastest-growing marketing organisation, announced that it is supporting the inaugural event of the East of England Network for Interactive Marketing. The event, called Key Success Factors in Interactive Marketing, launches the new network and will incorporate presentations from world-class speakers Marcus Bicknell, European President of CMG Information Services (which operates AltaVista), and Professor Keith Fletcher, from the School of Management at the University of East Anglia.
  • 19 Feb 2001
  • White paper on interactive TV to be published
    BMPtvi, an interactive TV advertising agency, is compiling the first-ever white paper in the UK to examine marketers' attitudes to interactive TV. This initiative is being supported by the IDM, ISBA, New Media Knowledge and Phoenix Network.
  • 01 Feb 2001
  • Alan Mitchell to present IDM Annual Lecture
    Alan Mitchell, the UK’s leading marketing commentator, will present The Institute of Direct Marketing’s (IDM’s) 2001 Annual Lecture. The lecture, called Is your Marketing Worth Buying?, will present a provocatively new view of the challenges facing marketers, as explored in Mitchell’s forthcoming book, Right Side Up: Building Brands in the Age of the Organized Consumer. This year’s Annual Lecture takes place in Manchester on 5 March and in London on 6 March.
  • 28 Jan 2001
  • IDM announces new e-marketing courses
    The Institute of Direct Marketing (IDM) has announced the introduction of five new e-marketing courses to complement its existing range of professional training. The courses deliver the practical aspects of new media marketing and run over one or two days. The development of the new courses follows the IDM's latest marketing skills need assessment.
  • 26 Jan 2001
  • IDM/Royal Mail Symposium speaker line-up is announced
    The speaker line-up has been announced for E-Commerce Direct, the 2001 Symposium event to be held by The Institute of Direct Marketing (IDM) and Royal Mail later this year. Senior representatives of Siebel, The Massachusetts Institute of Technology (MIT) and BT’s Genie will take the platform this year to deliver their views on the disciplines that make interactive marketing work. This year’s Symposium builds on last year’s theme that direct marketing know-how is key to e-business success.
  • 23 Jan 2001
  • E-Mail Vision and IDM form strategic alliance to promote best practice in email marketing
    E-Mail Vision, Europe's leading email marketing service bureau, and The Institute of Direct Marketing (IDM), the internationally recognised body for the professional development of direct marketing, have joined forces to create additional email marketing courses to supplement the current IDM curriculum.
  • 19 Jan 2001
  • IDM and Phoenix Network form strategic alliance
    The Institute of Direct Marketing (IDM) and Phoenix Network have announced a strategic relationship for the benefit of their members. The IDM has a membership of more than 5,500 direct marketers and Phoenix Network has more than 400 female members, all working in the e-commerce field.
  • 04 Dec 2000
  • New IDM course reveals the secrets of m-commerce to marketers
    The essential marketing techniques for the mobile channel are explained in the latest Institute of Direct Marketing (IDM) short course, M-Commerce for Marketers. This one-day skills session will be taught by James Matthewson, Managing Director of Shrinkingearth.net, and Christopher Wilton, founder of CGL Technology Ltd.
  • 23 Nov 2000
  • IDM honours new Fellows at Annual Lunch
    The Institute of Direct Marketing (IDM) has announced the appointment of five new Fellows at its Annual Lunch event.
  • 30 Oct 2000
  • Yahoo! Marketing Director to speak at IDM Annual Lunch
    The Institute of Direct Marketing (IDM) has announced that Catherine Taylor, Marketing Director at Yahoo! UK & Ireland, will be the guest speaker at the Institute's Annual Lunch next month. This event is also the stage for awarding the IDM's Honorary Fellowships for 2000, recognising the outstanding contribution to the profession by the elite direct marketing practitioners nominated by IDM members.
  • 17 Oct 2000
  • IDM launches the UK's first professional qualification in e-marketing
    The Institute of Direct Marketing (IDM) has announced that it will be piloting the UK's first professional qualification in e-marketing, the IDM Certificate in E-Marketing, next February. The professional qualification also comes with a unique warranty to maintain its validity in anticipation of the continual evolution of technology-driven marketing.
  • 09 Oct 2000
  • PPA forges industry standard with new IDM qualification for magazine marketers
    A new qualification, the Periodical Publishers Association (PPA) Certificate in Direct Marketing, is being piloted today at The Institute of Direct Marketing (IDM). Sponsored by Royal Mail as part of its Publishing Excellence initiative, the qualification was developed jointly by the IDM and the PPA in a bid to set an industry-wide standard for periodical marketers.
  • 02 Oct 2000
  • IDM Millennium Lecture achieves record attendance
    The Institute of Direct Marketing (IDM) has been forced to relocate its Millennium Lecture in response to the highest-ever ticket sales for this annually held event. Within days, the original RIBA venue, with room for 284 attendees, proved insufficient to meet demand, necessitating a move to the Institute of Education with its capacity for 930 people.
  • 21 Aug 2000
  • IDM's GAP graduates celebrate their success
    The Institute of Direct Marketing (IDM) celebrated the ongoing success of its graduate apprenticeship programme (GAP) with the graduation of its ten latest 'GAPpers'. Their successful completion of the two-year programme was honoured at a special lunch in the private dining room at Quaglinos.
  • 23 May 2000
  • John Watson awarded IDM Educator of the Year
    John Watson, founder and Chairman of the UK's most successful direct marketing agency, WWAV Rapp Collins Group, was awarded the Institute of Direct Marketing's pedagogic accolade, the IDM Educator of the Year. John Hughes, Executive Chairman of MM Group, presented the prize at the Symposium Gala Dinner.
  • 23 May 2000
  • NSPCC strikes gold at IDM/Experian Business Performance Awards
    The IDM/Experian Business Performance Gold Award has been made to the National Society for the Prevention of Cruelty to Children (NSPCC) for the direct marketing aspect of its high-profile Full Stop campaign. The NSPCC's direct marketing agency is WWAV Rapp Collins, which also won gold last year for the direct marketing launch of Legal & General PEPs.
  • 17 Feb 2000
  • IDM launches direct marketing qualifications in Australia and Hong Kong
    The Institute of Direct Marketing (IDM) is set to launch the IDM Postgraduate Diploma in Direct Marketing in Australia and Hong Kong and the new IDM Certificate in Direct Marketing (in Hong Kong only) in March this year. In advance of the direct promotion of the qualifications in the regions, half of the spaces on the Certificate and a third of the spaces on the Diploma in Hong Kong have already been filled.
  • 17 Dec 1999
  • EasyJet founder to speak at new-style IDM/Royal Mail Symposium 2000
    Stelios Haji-Ioannou, founder and CEO of airline EasyJet and online open-access shop EasyEverything, will be one of the speakers at the IDM/Royal Mail Symposium on 23 May 2000.
  • 10 Nov 1999
  • IDM launches recruitment drive on national tour
    The Institute of Direct Marketing (IDM) is intent on recruiting the best graduates when it tours the nation's universities during October and November. The tour will promote the IDM's graduate apprenticeship programme (GAP) and direct marketing as a career to graduates from all disciplines.
  • 07 Nov 1999
  • IDM launches new journal dedicated to interactive marketing
    The Institute of Direct Marketing (IDM) has launched a new publication for its members. The first issue of the Interactive Marketing journal, sponsored by Royal Mail, includes contributions from Bob Tyrrell, Richard Webber and Don Schultz.
  • 13 Oct 1999
  • IDM appoints a new chairman
    The Institute of Direct Marketing (IDM) has announced the pending appointment of David Payne as its new chairman. Mr Payne will succeed the current Chairman, George Smith, on 1st January 2000.
  • 09 Aug 1999
  • IDM North West Board announces inaugural event
    The Institute of Direct Marketing's (IDM's) North West Professional Development and Training Board will host its first event on 6 September. The theme of the event is career development in direct marketing, and it is being sponsored by Chester-based Marks & Spencer Financial Services. The venue for this kick-off is the Old Trafford ground of football club Manchester United, and speakers at the event will include David Main, Chief Executive of GUS, and Sarah Owens, Managing Director of Direct Recruitment.


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