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Clive Humby F IDM presents Getting Customer Measures on the Board Agenda

Released 01 October 2001: The latest in the IDM's series of Fellows' Evenings will feature Clive Humby F IDM, co-founder of dunnhumby. Clive's presentation, Getting Customer Measures on the Board Agenda, goes right to the heart of the assumptions made by organisations when they are setting out CRM projects. It takes place on the evening of 8 November at the Mayfair Conference Centre.

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