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Drayton Bird launches IDM

Released 02 June 2005: The IDM today announces the launch of a new series of Guru seminars with Drayton Bird confirmed as its first expert speaker. This will be an exclusive one day event tailor-made by Drayton in response to specific feedback from IDM members. On Monday 20 June the globally respected direct marketing authority will deliver much more than a presentation. He will challenge, entertain and inspire his audience, and promises a marked and immediate improvement in their business performance.

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In an e-mail to leading direct marketing professionals, the IDM pointedly asked whether they or their colleagues would consider attending a Drayton Bird seminar – and if so, what should he cover? This seminar is conceived from their replies. Delegates will learn everything Drayton considers most important on all the subjects that industry leaders deem most vital – with the ultimate focus on two key factors: how to devise better strategies that lead to better and faster results, with proof from a phenomenal 47 case studies.

IDM Programme Director, Joanna King, says: “We are delighted that such a high profile speaker has agreed to host the first in our Guru series. Drayton Bird has long been acknowledged as one of the most important individuals in UK direct marketing. His advice is not only immediately practicable, but yields results where it matters most: on the bottom line. Places at this event are sure to be in high demand.”

In addition to the Drayton Bird session, there will be two more presentations: “Double the effectiveness of your presentations” by Andy Bounds and “Online marketing made simple” from Alistair Lee. The entire event will also be recorded on two DVDs.

What leading direct marketers say about Drayton Bird

Drayton has inspired senior industry figures the world over:

"This was a full-on, no-holds barred expose of what works and what doesn’t work in the world of marketing communications. Definitely not for the faint-hearted or anyone unwilling to challenge themselves to get more out of their marketing budget"
Dave Edmonds, Head of Marketing Communications, NatWest.
 "If your business at all relies on direct marketing, grab Drayton Bird’s seminar notes, do exactly what he says, and watch the promotions work"
Carl Daikeler, Beachbody US.

About Drayton Bird

Drayton has worked with four of the world’s top five agency groups, has founded five agencies and currently chairs four. He was Vice Chairman and Creative Director Worldwide of Ogilvy & Mather Direct and a board member of the Ogilvy Group. He has authored three books, translated into twelve different languages and has written over 1,000 magazine columns worldwide. He was one of the first six honorary Fellows nominated by the IDM in 1995 and appears on the DMA’s roll of honour. Campaign named him one of the 50 most important individuals in UK advertising in the last 50 years; the Chartered Institute of Marketing judged him one of 50 people in the world who have shaped the future of marketing; and Precision Marketing readers named him the leading personality in direct marketing over the last 15 years. David Ogilvy himself said: "Drayton Bird knows more about direct marketing than anyone else in the world".

Note to editors

For more information contact Juliet Hilditch on 020 8614 0229 or email

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