IDM Academy to deliver free expert briefings at ad:tech London 2007
Released 29 August 2007: Ad:tech, the show dedicated exclusively to interactive marketing technologies, has secured the respected Institute of Direct Marketing (IDM) Academy as a major show feature at its London show on 26-27 September.
The Academy will feature leading digital marketing speakers who will draw from their own real-world successes to deliver 30-minute ‘how-to’ training sessions on best-practice techniques in digital marketing. The twelve sessions, over two days, are free to show visitors and are intended to help participants grow their understanding of the emerging applications within the digital marketing arena and help them apply their new knowledge to achieve real results.
Christophe Asselin, European Marketing Manager at ad:tech comments:
"It’s great to have the IDM Academy at ad:tech again this year. This is the second year for both ad:tech and IDM, and we have had much positive feedback about their element of the conference last year. The IDM Academy offers delegates the opportunity to gain practical knowledge and know-how in between attending other conference sessions or visiting the exhibitors. This year, the focus of ad:tech is strongly on the consumer and how brands and agencies alike can re-connect with their audience. The IDM Academy’s training sessions nicely complement the focus of the show."
The IDM digital experts will include Darren Fell, Founder & Sales Director, Pure; Jonathan Bass, Managing Director, Incentivated; Steve Kemish, marketing Consultant at Cyance and Anna Farmery, Founder of The Engaging Brand. Topics include email deliverability; social networking; how to convert website visitors into customers; digital testing and Web 2.0.
The IDM Academy sessions are free to show visitors on a first-come, first-served basis. The full Academy programme is available at www.theidm.com/marketing-training/idm-academy/.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
