IDM and tank! join forces for CRM conference
Released 18 September 2001: The IDM announced today that it has joined forces with tank!, the financial services benchmarking group, to present the CRM conference, Critical Issues in Customer Communications, on 8 and 9 November in Nice. The event, designed for senior financial services marketers, will feature presentations by leading CRM experts including Geoff Webb, Professor Bob Tyrrell and Terry Hunt F IDM.
As well as hosting the event, the IDM’s Managing Director, Professor Derek Holder, will present the findings of a specially commissioned research project looking at the attitudes towards and the implementation of CRM in financial services organisations.
tank! founder Sean Larrangton-White explains, "This event is part of tank!’s ongoing delivery of knowledge, tools, ideas and networking to the financial services sector. It will build on delegates’ past learning and provide the platform for further initiatives."
The speaker line-up includes:
- Barrie M Spelling F IDM, President, Oral Care, Colgate-Palmolive
- Geoff Webb, author and founder of the Webb Partnership
- Rory Sutherland, Executive Creative Director, OgilvyOne
- Terry Hunt F IDM, Creative Director, ehsrealtime
- Drayton Bird, founder, The Drayton Bird Partnership
- Mark Fiddes, Creative Director, Davies Little Cowley Fiddes
- Caroline Marsh, Sales Director, Virgin One
- Professor Bob Tyrrell, Chairman, Sociovision
Tickets start at £995. To find out more, e-mail larrangton@aol.com.
Notes to editors
For more information, call Ruth Stone at the IDM on +44 (0)20 8614 0216 (direct) or +44 (0)7788 417109 (mobile), or e-mail ruth@orchidpr.co.uk. Alternatively, call Sean Larrangton-White at tank! on +44 (0)7074 732659 or e-mail larrangton@aol.com.
About the IDM
The IDM is the fastest-growing professional institute in Europe, with almost 6,000 individual members. In the 14 years since it was founded, the IDM’s agenda has evolved to reflect the extraordinary revolution in business practices brought about by the growth of new media and technologies. The IDM is a not-for-profit organisation, an educational trust and a registered charity, and offers courses and qualifications spanning every aspect of business and technology. To find out more, visit www.theidm.com.
