IDM and IAB launch new Digital Marketing Conference
Released 21 September 2004: The IDM today announced its inaugural Digital Marketing Conference, in association with the IAB. Entitled ‘The Best of Digital Marketing’ the one-day event takes place in Central London on 23 November and features Procter and Gamble, Flytxt, OgilvyOne, Overture, glue London, Yahoo! and Carat.
The programme spans all the latest trends and best practise applications of the digital media and will showcase case studies from big name brands including the BBC, Argos and BT.
The conference is the first major joint digital event from the IDM and is supported by the IAB and the IDM/IAB Digital Marketing Council, whose members include Lars Becker, Chair of Flytxt; O2’s Mike Short who is also Chair of the Mobile Data Association and Jamie Galloway Director or Digital Media and COI Communications.
The programme has been designed to provide a senior level briefing to in the latest techniques, applications and developments in digital marketing. It will be a case history driven day in which leading brands will demonstrate their online marketing achievements and innovations.
Professor Derek Holder, Managing Director of the IDM says, “This event promises to excite and motivate everyone working in digital marketing. In just one day delegates will be privy to the success secrets of the best digital marketers and their brands. Everyone will leave with an insight into how to maximise their own digital marketing campaign effectiveness in the ever-evolving digital landscape.”
"We are delighted to be working with the IAB to deliver a programme that features an unrivalled quality, number and variety of digital marketing case histories; each presented by the people who conceived and executed the campaign."
The IDM Digital Marketing Conference supported by the IAB takes place on 23 November 2004 at the New Connaught Rooms in London. Tickets cost £445 + VAT for IDM and IAB members and £545 + VAT for non-members.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
