IDM and Marketing Society recruit most authoritative speaker line-up ever to prove marketing’s value in the Boardroom
Released 09 February 2006: On 6-7 June the IDM and the Marketing Society will present one of the most authoritative ever speaker line-ups to tackle what is arguably marketing’s most challenging issue. The title of the IDM/Marketing Society Symposium 2006 is "Proving marketing’s value in the Boardroom". Its aim is not only to help marketers demonstrate their true worth, but also empower their marketing to drive corporate strategy.
The conference will run over two days: the first examining the true value of marketing, through brand and customer equity; the second focusing on the direct, data and digital strategies that deliver top-line growth. Senior business and marketing leaders will argue that if marketers are to gain the recognition and influence they deserve, they must start proving their true worth. The international cast of 30 speakers will also describe new tools and practices by which marketers can find and deliver new value to the top line.
The full Symposium programme is no longer available but the following keynotes set the tone:
Mary Jo Jacobi, Adviser on Brands and Reputations
Tangible marketing value through Brand Equity
A Civil Service Commissioner and former Vice President Group External Affairs for the Royal Dutch/Shell Group, Ms Jacobi has also been a senior adviser to two US Presidents and an executive of several major corporations including HSBC Holdings and Lehman Brothers.
Robert C. Blattberg, Professor of Retailing and Director, Center for Retail Management, Kellogg Graduate School of Management, Northwestern University
Tangible marketing value through Customer Equity
Don Peppers, Founding Partner, Peppers & Rogers Group, a division of Carlson Marketing
Maximising the value created from your scarcest resource – Why Return on Customer (RoC) puts marketing centre-stage
Don Peppers is an acknowledged world authority on customer-focused relationship management strategies
Richard Duvall, Chief Executive Officer, Zopa
Creating value through quality not quantity: Breaking the mass marketeer's vicious cycle
Described by Bill Gates as "one of the most dynamic people I have met" and a revolutionary figure in the creation of 21st century businesses. Richard created Egg, the world’s largest standalone digital bank, and Zopa, the first lending and borrowing exchange for individuals.
David Thorpe, Global Lead of Strategy & Insights—Team Microsoft, Young & Rubicam Brands
The new value equation in the networked marketplace
David Thorpe is a media polymath, strategist, screenwriter, composer, producer and journalist. As Director of Corporate Creative Development he ushered The New Yorker into the digital age. Screen credits include Creative Marketing Executive at Polygram Film International.
Miles Templeman, Director General, Institute of Directors
Board Agenda, Item 1: Marketing
A marketing specialist, gaining his pedigree leading such major consumer brands as Daz, Ribena, Lucozade and Levi's jeans. He became Managing Director of Threshers and then the Whitbread Beer Company.
Deputy Managing Director of the IDM, Neil Morris, comments: "With just 11 companies in the FTSE 100 having a marketer on the Board, this year’s Symposium is dedicated to helping senior marketers strengthen their hand in the corporate battleground of budgets, resources, recognition and reward."
Hugh Burkitt, The Marketing Society’s Chief Executive, adds: "The Marketing Society is committed to demonstrating the value of marketing to business, and this Symposium will provide a wealth of helpful advice for marketers who want to increase their influence in the boardroom."
The IDM/Marketing Society Symposium 2006, sponsored by Acxiom, takes place on 6-7 June at the Millennium Mayfair Hotel in London’s Grosvenor Square. Associate sponsors are Broadsystem, Google and Carlson. Early Bird 2-day ticket prices start at just £795 + VAT.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
