IDM and The Marketing Society unveil speaker line-up for inaugural Symposium

Released 20 April 2004: The BBC, Orange, Jaguar Cars, Jack Daniels, first direct and The AA are just a selection of the brands being represented on the stage of the inaugural IDM/Marketing Society Symposium, which takes place on 30 June 2004 in London.

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The full list of brands and speakers appearing at the event 'Making Brands Personal' was released by the IDM and Marketing Society today.

The speaker faculty in full consists of:

  • Richard Collins, Chief Executive Office, mOne
  • Torin Douglas, Media Correspondent, BBC
  • Tony Mooney, Director of Customer Relationship Management, Orange
  • Stewart Pearson, Global Client Director, CRM, Young & Rubicam Brands
  • Angus Porter, Customer Director, Abbey
  • Martin Runnacles, Global Marketing Director, Jaguar Cars
  • Clare Salmon, Managing Director, AA Financial Services
  • Peter Simpson, Commercial Director, first direct
  • Mike Tildesley, Marketing Director, More Th>n
  • Simon Uwins, Marketing operations Director, Tesco plc
  • Peter Walshe, Global Account Director, Millward Brown
  • Andrew Wilby, Vice President, Brown-Forman Beverages
  • Lester Wunderman, Founder, Wunderman Communications Group

Collectively the above will bring together an exceptional blend of authoritative perspectives on marketing, branding, data and new media. It will guide senior marketers through the current issues facing marketing organisations and the future influences that will come to bear on how branding and marketing need to evolve to succeed in the future.

'Making Brands Personal: Connecting with Customers' is the first ever event jointly organised and hosted by the Institute of Direct Marketing and The Marketing Society.

Places are strictly limited and are expected to be in high demand. The one-day event takes place on 30 June at the Millennium Gloucester Hotel in London. Tickets cost £445 + VAT for IDM and Marketing Society members and £595 + VAT for non-members.

About the Marketing Society
The Marketing Society is a 3,000-strong professional association dedicated to raising the stature of marketing in business. It does this by championing effective marketing and by bringing together the best and the brightest senior marketers, giving them a forum to share ideas and debate best practice.

Note to editors

For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.

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