IDM announces Academy line-up at TFM&A
Released 14 January 2011: The Institute of Direct Marketing will be taking its respected IDM Academy to Technology for Marketing & Advertising on 1-2 March 2011, where three of the Institute’s top practitioner-tutors will deliver half-hour practical training seminars free to show visitors.
The three sessions are as follows:
The answer is better data & analysis!
Matthew Tod, CEO of Logan Tod & Co.
Matthew examines the plethora of data that can assist with the effectiveness of digital marketing and social media campaigns. His audience will learn:
- Where the flaws are in many digital marketing reports
- How these flaws are distorting your campaign results
- How to put together a more reliable campaign results data set
A short history of viral marketing
Mike Teasdale F IDM, Planning Director, Harvest Digital
A fascinating summary of where it all started and where viral marketing is heading. Key learning outcomes include:
- Where it all started – member get member
- The Hotmail story – how to build a brand through send to a friend
- The dynamite combination… personalisation and video
“Mutichannel Campaigns” Normal People Just Call It Advertising!
Mike Berry DipDM, F IDM, Independent Consultant and trainer
'New media' are no longer new. Mike will argue that in fact 'digital' no longer means very much at all and will show how the most successful campaigns are still those that cut through the clutter and engage customers at every touchpoint for maximum ROI.
Full session details are at www.theidm.com/academy and are free on a first-come, first-served basis at TFM&A. Registration for the show is at www.t-f-m.co.uk/register.
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Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
