IDM announces first Data Summit
Released 09 January 2007: The IDM is to hold its first Data Council Summit on 27 February. Entitled “Data Management Strategies that Create Competitive Advantage”, the central London event brings together, for the first time in the UK, 10 world leading data strategists, including best-selling author and data expert Seán Kelly, and visiting Fellow from Cranfield University School of Management, Chris Bailey.
The Summit, sponsored by Experian, has been initiated and approved by the IDM Data Council with a programme that goes right inside the data strategies of some of the world’s most progressive organisations.
IDM Programme Director, Joanna King comments: “In the information age, an organisation’s data strategy is as important to competitive edge as its overall business strategy. This is a rare and remarkable opportunity to hear the insights, ideas and experiences of 10 world-leading data strategists - whose advice delegates can apply immediately to increase the business value of their data.”
Speaker sessions are as follows:
Seán Kelly, Author, Lecturer, Software Engineer and International Business Consultant
Delivering customer intelligence in a retail network: a case study in business transformation
Sean gives insights into the complexity of extracting real intelligence, when customer tastes change rapidly and customer segments are continually spawning, merging and disappearing. He demonstrates what is required to transform an organisation from an exclusively brand and advertising mass marketing culture to one of technologically driven differentiated marketing.
Rosemary Albinson, Strategy and Planning Manager R&M Technology Strategy Team, BP
Data and decisions - the anatomy of a profit focussed organisation
Planning a data management programme is as important as planning strategic processes. Rosemary demonstrates how to focus data acquisition projects on the value-adding areas to reap greater rewards, and provides practical steps towards a "data smart" organisation.
Christine Bailey, Research Associate of Cranfield School of Management and Henley Management College
Turning data into actionable customer insight
Christine introduces a new model to help achieve actionable customer insight, based on extensive research into five large UK companies. She reveals how they are using customer insight to drive customer acquisition, retention and development and will give guidance on how the model can best be used.
Caroline Johns, Data Governance Manager, E.ON UK
The data governance journey
Caroline shares the route to data governance she undertook for the retail business of Powergen. She explains the pitfalls and challenges organisation’s face when introducing data governance and reveals fundamental elements that will ensure success.
Lesley Atkinson, Head of Customer Contact, and Graeme McDermott, Head of Customer Insight & Data, AA
New key to unlock the added value in data
The strategies applied by the AA to unlock the value contained in a mass of customer data. The speakers will share the valuable lessons learned and provide advice on issues such as business driven project ownership, data quality initiatives, and how identifying downstream activities leads to improved value and performance.
Aly Richards, Head of CRM Strategy, Chordiant
Data to insight, to action, to control
The role of data quality explained, plus techniques that can be applied to improve and enrich data at every stage of the management process. Aly also describes ways to manipulate data in order to meet business objectives in real time.
Steve Wills, Managing Director, Customer Insight Solutions Ltd
The new science of insight management
Delegates will learn how major companies have come to understand the strategic importance of insight in creating competitive advantage. Steve will discuss how ‘Insight Management’ differs from traditional approaches to market research, CRM and data management, and provides practical steps to help exploit the true value of ‘insight’.
Matt Dixon, Business Intelligence Manager, Norgren
The relevance of data quality to Business Intelligence
This case study session will describe how Norgren developed its Business Intelligence programme and data quality control programme in parallel – and how data quality can potentially work in direct opposition to the successful development and application of Business Intelligence.
Huw Davis Hon F IDM, Chairman, EHS Brann Discovery
The rationalisation and opportunities of a global data strategy
In the next 5 years, markets such as China will produce massive volumes of customer information. Delegates will gain an understanding of key customer data issues in a global marketplace and the implications of developing a data strategy in emerging markets.
The IDM Data Council Summit takes place in central London on 27 February. Full programme details, speaker biographies and booking information can be found at www.theidm.com/summit.
The IDM Data Council comprises leading industry data specialists from organisations including Acxiom, Blue Sheep, Broadsytems, BT, CACI, Centrica, Cranfield RoMI Club, More Th>n, SAS and Office Depot.
Notes to Editors
For more information contact Juliet Hilditch at juliethilditch@theidm.com.
