IDM Announces 'Graduate Hot House' scheme
Released 19 January 2004: The IDM has announced a new Hot House scheme to attract the UK's brightest graduates to the direct marketing profession. The 30 best applicants will be invited to attend the IDM's Graduate Fast Track, a week-long course designed to inspire and prepare them for a career in direct marketing. Sponsors so far include Time Life, MBNA, and EHS Brann.
Online applications are now being invited from graduates attending the UK's top 25 universities across a variety of disciplines including Business, Marketing, English, History and Maths.
Those that are short-listed will be invited to a series of assessment days at the IDM. It is anticipated that 100-120 candidates will be assessed in order to select the 30 graduates to join the course.
Janice Pickard, Graduate Services Manager at the IDM says, "This scheme will be a powerful career launch pad for a select group of highly talented graduates. This course has been created to bridge the gap between formal study and the world of work. It will mean the job market will have 30 highly desirable prospective employees by 2 July 2004."
The IDM Graduate Fast Track course has been developed with the professions leading graduate employers. Over the course of the week the graduates will learn and apply direct marketing principles as they work through a live case study.
The course also includes a visit to a marketing agency and evening networking events.
The students' work will be assessed by industry professionals and prospective employers at the end of the week.
The IDM Graduate Fast Track runs from 28 June - 2 July 2004. To find out more visit www.think-direct.com/fasttrack.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
