IDM announces new sponsor for Business Performance Award
Released 24 January 2002: The IDM announced today that it has secured a new sponsor for its prestigious Business Performance Award (BPA). The 2002 sponsor is Custometrics Ltd, the CRM consultancy that now incorporates The White Clark Group.
The BPA is the only award in direct marketing to recognise the discipline's measurable contribution to business performance and strategy.
Professor Derek Holder, Managing Director of the IDM, says, "Over the years, the BPA has helped to establish direct marketing in its rightful place—as an essential element of business strategy and performance. We have been lucky throughout that time to secure the support of key industry players—both as sponsors and as judges—who also recognise the importance of the award. We are delighted that this year's sponsor will be Custometrics Ltd."
Keith Price, Managing Director of Custometrics, adds, "Historically, the BPA has been the one award to measure and merit the return on investment of direct marketing campaigns. As technologies and campaigns have become evermore complex, direct marketing's ability to develop effective customer relationships has begun to influence and improve the wider business strategy. Therefore, we are very happy to be supporting this essential award."
Mike Morris, CEO of Custometrics, agrees: "Custometrics is delighted to be the sponsor of the BPA. For us, it is a very positive step forward in recognition of all those organisations that apply the techniques and tools of direct and interactive marketing to place the customer—be it another business or a consumer—at the heart of the company. "
Award entries are now being invited by the IDM.
About the IDM Business Performance Award sponsored by Custometrics Ltd
The IDM Business Performance Award sponsored by Custometrics Ltd recognises everything that direct marketing is about: technical application, creativity and innovation. But, above all, it rewards the total business achievement of direct marketing. Its aim is to capture and commemorate the work that is building businesses and thus changing the face of direct marketing.
About the IDM
The IDM is the fastest-growing professional institute in Europe, with almost 6,000 individual members. In the 15 years since it was founded, the IDM's agenda has evolved to reflect the extraordinary revolution in business practices brought about by the growth of new media and technologies. The IDM is a not-for-profit organisation, an educational trust and a registered charity, and it offers courses and qualifications spanning every aspect of business and technology.
About Custometrics Ltd
Custometrics Ltd is a CRM consultancy specialising in analysing and improving the customer-relevant key performance indicators that drive a business. This leads to improved customer acquisition, development and retention programmes, through better targeting, processes and people management.
The company now includes the IT and management consultancy expertise of The White Clark Group, addressing CRM technology, IT architecture, data collection, and database and project management issues.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
