IDM Business Performance Awards 2007 - finalists announced
Released 23 April 2007: The Institute of Direct Marketing is pleased to announce the finalists for the 2007 IDM Business Performance Awards, sponsored for the second year running by Occam DM.
In a year which has seen some of the highest standards of entry yet, 32 entrants are through to the final stages of judging. Ten outstanding submissions are in contention for the highly-prized BPA Diamond, the scheme's top award, reserved for the direct marketing programme judged to have made the most exceptional strategic contribution to overall business success. A Diamond, Silver and Bronze award will be given, along with Highly Commended where the judges deem it appropriate.
The finalists for the Diamond award are (in alphabetical order):
- BBC TV Licensing / Proximity London
- Bowater / Business Growth Direct
- BUPA / in-house
- Hewlett Packard / Meteorite
- Hewlett Packard / Tidalwave
- Oxfam / DraftFCB
- Picture Financial / Watson Phillips Norman
- Royal Bank of Scotland / Hall Moore CHI
- Tesco Stores Ltd / EHS Brann
- Which? / Mike Colling & Co; Watson Phillips Norman
In addition, three sub categories, or Facets, representing the IDM’s three main areas of expertise - DIRECT, DATA and DIGITAL - contain up to four awards, each of which recognise excellence in a specific marketing discipline. A winner and a runner-up will be awarded for each category, the finalists for which are as follows (please note – where there is only one finalist listed, the entrant’s final position may be winner or runner-up).
DIRECT – Acquisition
Oxfam / Draft FCB
Which? / Mike Colling & Co; Watson Phillips Norman
DIRECT – Retention
Carphone Warehouse / WDMP Communications
Cats Protection / TDA
DIRECT – Creative
Navigator Responsive Advertising / Navigator Responsive Advertising
Welsh National Opera / in-house
DIRECT – Innovation
Welsh National Opera / in-house
DATA - Targeting
PDSA / EuroDirect
Royal Mail / DQM Group
DATA - Customer Insight
GB Airways / EHS Brann Discovery
The Pension Service / in-house
DATA - Best use in B2B
Invitrogen / EMarket2
Royal Mail / DQM Group
DATA – Innovation
Liverpool Victoria / CACI
DIGITAL – Acquisition
AA / Dare
Monarch Airlines / Greenlight
DIGITAL – Retention
GB Airways / EHS Brann Discovery
Tesco Stores Ltd / Forward
DIGITAL – Creative
COI/Home Office / Profero
Oxfam / DraftFCB
DIGITAL – Branding
Avis Europe / OgilvyOne Worldwide
Barclays / Dare
IDM Chairman, Simon Hall, comments: “It’s especially gratifying that, in our 20th anniversary year, we’ve had so many entries of such a high standard. The digital sector in particular has impressed us with both the level and quality of submissions. Arriving at the final winner’s list will be a tough job indeed.”
The winners will be announced at the IDM BPA Gala Dinner on the evening of 15 May at London’s Marriot Grosvenor Square Hotel, where ITN's entertaining former political editor, John Sargeant, will be guest speaker.
The BPA Diamond winners 2006 were AA Insurance and their agency Rapier for the highly effective integrated campaign, The AA Team - here to get you a better deal. Previous winners of the top prize have included Gala Bingo, Legal & General, NSPCC, Saab Great Britain, Automobile Association, M&G Investments and Goldfish Card.
For more information about the IDM BPA Awards, visit www.theidm.com/bpa.
Notes to Editors
For more information contact Juliet Hilditch at juliethilditch@theidm.com.
