IDM Business to Business Council supports best practice with new networking evenings
Released 22 September 2008: The IDM Business to Business Marketing Council has launched the first in a new series of evening events which will present a succession of expert, international practitioner-speakers in relatively informal surroundings, quite distinct from the conference environment. The evening marks the start of the annual IDM Members’ Events programme at which non members are welcome.
Sponsored by B2B marketing company Cyance, this event entitled B2B in the Spotlight, is designed to provide UK B2B marketers with more opportunities not only to expand their knowledge but also to share best practices ideas with fellow professionals.
Held in central London on October 2, the evening brings together US B2B Marketer of the Year, Neil Metviner, now President, Global Mainstream Europe at Pitney Bowes, and Simon Devonshire, Head of SME Business Marketing at O2.
Metviner will discuss the latest strategic developments in European-wide B2B marketing, while Devonshire will invite the audience to scrutinise in detail some home-grown B2B campaigns.
IDM B2B Council Chair Shane Redding explains: “Although sharing some common ground, B2B marketing is a discipline quite distinct from B2C and opportunities are rare where B2B marketers can network together, update their knowledge and share their ideas. These new events are designed to complement the popular annual IDM B2B Marketing conference and form part of the Council’s mission to push back frontiers of knowledge within B2B, raise the profile of B2B marketing and give the discipline the recognition it deserves.”
Full event details, including timings and booking information, can be found at: www.theidm.com/b2binthespotlight/
For more information on the IDM Business to Business Council, visit www.theidm.com/b2bcouncil
Notes to Editors
For more information contact Juliet Hilditch .
