IDM creates demand generation course for B2B marketers
Released 18 August 2004: The IDM has created a course to enable B2B marketers grow demand for their products and services. Developed by the institute’s B2B Marketing council, the course has been created to meet the growing need of marketers in the sector to better generate, qualify and realise sales leads in the demanding multi-channel environment.
Designed for middle to senior level business-to-business marketers the two-day course, which runs on 12 and 13 October, will help delegates make improvements the key areas of data and creative in B2B Marketing to produce better-targeted and more compelling campaigns.
Peter Motley, Managing Editor of BT InsightExec, Paul Tullo, Executive Creative Director at Tullo Marshall Warren and Nik Margolis, Managing Director of Squeeze Digital are amongst the course’s speakers.
Joanna King, Director of Professional Short Courses at the IDM says, “Following the success of our B2B portfolio of services and in response to the continued growth of the sector, this course will prove an invaluable resource for the serious business-to-business marketer. Delegates will return to their desks armed with a host of practical ideas that can easily be adapted, tested and rolled out.”
Full course details are available at www.theidm.com/b2bdemand. To book visit www.theidm.com or call 020 8614 0277.
Notes to Editors
For more information contact Ruth Stone on 020 8614 0216 (direct line), 07788 417 109 (mobile) or e-mail ruth@orchidpr.co.uk.
