IDM Creates future-focused B2B Master Classes
Released 26 August 2004: The IDM has created a series of five intensive B2B Marketing Master Classes. Each one will help middle to senior marketers explore new techniques and expand their marketing repertoire in just one afternoon. The full series is sponsored by Experian and individual Master Classes within the series are sponsored by Information Arts, Royal Mail and Mardev.
Speakers on the programme of afternoon sessions include expert practitioners from DHL International, Experian, Insight Marketing and People, Intel Corporation, Masons Solicitors, Royal Mail and PC World.
The full series of Master Classes is as follows:
- 6 October: B2B Targeting Systems - A Fresh Approach. Sponsored by Information Arts
- 13 October: Multi-Channel Customer Management - The Smart Way Forward
- 20 October: The Law in Marketing: new regulations, plus using law as a shield, a barrier and a weapon
- 27 October: E-Marketing: integrating, aligning and optimising online channels for profit. Sponsored by Mardev
- 3 November: The Future for B2B Marketing: how to prepare, adapt, prosper and survive. Sponsored by Royal Mail
More detailed information on the content and speakers for each Master Class can be found by visiting: www.theidm.com/masterclass
Joanna King, Director of Professional Short Courses at the IDM says, "These Master Classes will explore and explain the very latest developments and techniques in the hottest B2B marketing topics. Many include up to the minute examples of highly advanced ideas and strategies being used in practice where they have delivered extraordinary business gains."
Each Master Class takes place from 2:00pm in central London and concludes with a round-table discussion. IDM members pay £195 plus VAT per Master Class and non-members pay £245 plus VAT. If two Master Classes are booked, the third one is free.
To book email: coursebookings@theidm.com, visit www.theidm.com/masterclass or call 020 8614 0277.
Notes to Editors
For more information contact Ruth Stone on 020 8614 0216 (direct line), 07788 417 109 (mobile) or e-mail ruth@orchidpr.co.uk.
