IDM creates Guide to promote careers in direct marketing to UK students
Released 21 November 2002: 21 November 2002: a new guide, designed to encourage students in their final year of study to consider a career in direct marketing, will be distributed to career offices within Colleges and Universities throughout the United Kingdom by the Institute of Direct Marketing (IDM) this week.
250 Guides have been created by the IDM to give potential direct marketing employees an insight into the many opportunities direct marketing offers through their university career offices. By using it career advisors can offer students practical advice based on accurate and current information.
The Guide includes:
- An overview of direct marketing
- Up-to-date direct marketing case studies
- Advice on how to get started
- Explanations of the roles of client companies, agencies and suppliers
- Individual success stories
Kate Wilkinson M IDM, Director of Graduate Services says, "Through our many visits to the UK universities we are generating more and more interest in a career in direct marketing. In response the IDM has created this career guide to provide a year-round resource which encourages graduates of all disciplines to consider a career in interactive and direct marketing."
The guide complements the various evangelical activities of the IDM Education Department, which include: education modules, free training and research forums for academics and the National IDM Student Competition.
The guide will be updated continually by the IDM's Education Department, students wishing to access further information on direct marketing can also visit the IDM's student and graduate website, www.think-direct.com .
Notes to editors
For more information on the IDM career guide contact Sarah Lynn, Orchid PR on +44 (0) 20 8614 0205 or e-mail sarahl@orchidpr.co.uk.
About the IDM
In the 15 years since it was founded, the IDM’s agenda has evolved to reflect the extraordinary revolution in business practices brought about by the growth of new media and technologies. The IDM is a not-for-profit organisation, an educational trust and a registered charity, and it offers courses and qualifications spanning every aspect of business and technology. To find out more, visit www.theidm.com.
