IDM Digital Marketing Conference 2005: Duvall predicts consumer trend of the future
Released 10 October 2005: The 2nd Annual IDM Digital Marketing Conference on 8 November features an all-client line-up of top brands, headed by Richard Duvall, founder of Egg.com and online lending and borrowing exchange, Zopa. Duvall promises to predict the single most important consumer trend of the next 20 years.
Duvall, described by Bill Gates as "one of the most dynamic people I have met", and an acknowledged expert on the future of marketing, will explore the Individual Revolution and how it will impact on marketers' thinking and planning. His keynote address will be followed by an all-client line-up of speakers, including: the world's number one advertiser, P&G; MORE TH>N; Dabs.com; O2; Lloyds TSB; Avis and COI. The speakers will share hard-won experience, describe their own digital marketing successes, reveal the latest techniques and methodologies and explain why digital is now an integral and essential component of their marketing strategies.
The full programme is as follows:
Chairman’s opening address
Danny Meadows-Klue M IDM, President, IAB Europe
Keynote address
Richard Duvall Chief Executive Officer, Zopa
The Individual Revolution: The customer is in control and wants to be treated as an individual
Emma Jenkins, Head of Interactive Marketing, Procter & Gamble UK
Bringing brands closer to consumers
Neil Scaife, Head of Marketing Communications, MORE TH>N
The web – a channel or business?
Jonathan Wall, MD, Dabs.com
Targeting Integration
Sam Probert, Head of Direct Marketing, O2
Mobile is a personal thing
Jamie Galloway, Director of Digital Media, COI
Buying and integrating digital services
Anita Hockin, Head of Marketing, LloydsTSB
Integrating the online customer experience
Mirko Behnert, E-Commerce Manager EAMEA, Avis Europe plc
Realities of digital integration across borders
The conference concludes with an expert panel session and cocktail reception.
Joanna King, IDM Programme Director, says: "Digital marketing is big business. Industry reports tell us that consumers are spending up to 25% of their time and £14.5bn of their cash online, while the IAB expects online advertising spend to top £1bn in 2005. The 2nd Annual IDM Digital Marketing Conference is a unique opportunity to explore proven techniques, learn new applications, and discover the most effective ways to integrate digital with existing marketing strategies. All of this direct from the horse's mouth!"
The 2nd Annual IDM Digital Marketing Conference takes place on 8 November 2005 at the Renaissance Chancery Court Hotel in London. Thanks go to headline sponsor, Tiscali and associate sponsors, CommuniGator and Meteorite.
For more information visit www.theidm.com/digconf.
Notes to Editors
For more information contact Juliet Hilditch at juliethilditch@theidm.com.
