IDM holds Consumer Psychographics and Hypnosis event
Released 29 June 2004: The Institute of Direct Marketing is to run a Members’ Evening event on consumer psychographics and hypnosis in marketing on 13 July. The presentation has been created to reveal how psychographics can be used to predict consumer buying behaviour.
Jim Brackin M IDM and Director of Insight at ESP Ltd, will use case studies in which psychographic approaches to marketing have increased response rates by up to 40%. Jim will illustrate - through live demonstrations - the link between marketing and hypnosis.
The first presentation will demonstrate how leading drink and car brands have used hypnotic language patterns to motivate people into changing or maintaining behavioural patterns. In the second session, Jim will focus on how psychographics can be used as a strategic tool to enhance marketing campaigns using case studies from the travel, mail order and charity sectors.
Caroline Robertson, Membership Director at the IDM, says, "This will be a wonderful opportunity for anyone in direct marketing with an interest in psychographics to gain an original insight into consumer behaviour. The IDM is very excited to welcome someone with Jim’s vast expertise to speak at this event."
The event takes place on 13 July in Central London from 6:30pm.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
