IDM holds first ever Academy at Internet World 2004
Released 05 May 2004: The Institute of Direct Marketing (IDM) will hold its first ever Academy at Internet World 2004. The Internet World IDM Academy, a series of free top-level briefings on all aspects of digital direct and interactive marketing, will be a major part of the event.
Covering a range of topics including webmetrics, email marketing legislation, marketing online, mobile promotions and search engine marketing, the series of half hour briefings will be presented by a selection of speakers from the institute’s world class faculty.
The sessions at the Internet World IDM Academy will enable digital marketers to make their e-marketing work harder using direct marketing principles.
Running from 11 am to 4 pm each day the IDM Academy will be situated in the New Media Marketing Hall.
The full IDM Academy full programme will be available on 10 May 2004
For more information contact Joanna King, Director of Professional Short Courses at the IDM on 0208 614 0277.
Notes to Editors
For more information contact Ruth Stone on 020 8614 0216 (direct line), 07788 417 109 (mobile) or e-mail ruth@orchidpr.co.uk.
