IDM honours over 400 graduates and reveals Educator of the Year 2011
Released 07 November 2011: Over 400 marketers were honoured at the annual Graduation Ceremony of the Institute of Direct and Digital Marketing on Friday – the IDM’s biggest to date.
Practitioners from every discipline within the direct and digital marketing profession received official IDM Graduate status at London’s Royal Geographical Society in Kensington, having passed one of the Institute’s seven internationally recognised professional qualifications.
Congratulating them on their achievement, IDM President, Terry Hunt Hon F IDM said:
“It is reassuring to see so many talented people committed to being the best they can be in an industry that desperately needs skilled practitioners to fulfil its massive potential for growth. The IDM qualification you have earned is valuable. It is recognised and admired. It is an asset. Be very proud of your achievement.”
As a mark of their achievement, all of the 2011 IDM graduates received a certificate and will be eligible to use an IDM honorific after their names. In addition, a special Top Student Award was made to the highest achieving graduate from each qualification syllabus. They each receive complimentary lifetime membership of the IDM. Top Students were:
IDM Diploma in Direct and Digital Marketing
Sarah Evans Dip IDM, Head of Mobile Internet, O2
IDM Certificate in Direct and Digital Marketing
Nina Walker Cert IDM, Individual Giving Manager, Princes Trust
IDM Diploma in Digital Marketing
Lydia Dye-Stonebridge Dip DigM, Marketing Manager, Informa
IDM Certificate in Digital Marketing
Jane Keenan Cert DigM, eMarketing Executive, Aberdeen Asset Management
IDM Diploma in B2B Marketing
Tim Bush Cert DigM, Dip BusM, UK Education Marketing Manager, Microsoft
IDM Certificate in B2B Marketing
Lisa Borthwick Cert BusM, Director of International Sales, IDG Global Solutions
IDM Award in Email Marketing
Marie Myles Award EM, DipDigM, Director of Consulting, Experian
IDM Certificate in Direct and Digital Marketing Analytics
Ryan Cotton Award DM, Cert DDMA, Head of CRM, E.ON UK
One further special award was presented at the ceremony, one of the IDM’s most prestigious, and awarded for exceptional contribution to direct and digital marketing education.
IDM Educator of the Year 2011 went to Beverly Barker F IDM, formerly Head of Direct and Interactive at Carat, now a senior lecturer in Marketing at London South Bank University and regular tutor for the IDM.
The IDM would like to thank Acxiom and the Email Academy for their generous sponsorship of our programme.
For more information on IDM qualifications, visit theidm.com/qualifications.
To view previous IDM Educator of the Year award winners, visit: theidm.com/about/roll-of-honour.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
