IDM issues last call to 2004 grads for marketing hothouse applications

Released 11 March 2004: The Institute of Direct Marketing (IDM) today issued its last call for applications for the IDM 2004 Graduate Fast Track in advance of the 31 March deadline.

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Supported by First Direct, MBNA, Time Life, EHS Brann and Tullo Marshall Warren the intensive one-week hothouse will prepare the 30 top applicants for a high-flying career in marketing.

Designed to bridge the gap between formal study and business practice, the IDM Graduate Fast Track will guide attendees through the tools and techniques of direct and interactive marketing.

It features presentations and workshops from some of the best practitioners in the business. Over the course of the week, working in teams, delegates will create their own direct marketing campaign in response to a live brief.

Janice Pickard, Graduate Programme Manager at the IDM says, "With marketing becoming an increasingly popular choice of graduates across all disciplines, successfully securing a job requires a significant competitive advantage. The IDM Graduate Fast Track will provide the 30 most impressive applicants with just that. And with the closing date for applications looming, grads who want to take advantage of this rare opportunity must act swiftly."

To find out more about or apply for the IDM 2004 Graduate Fast Track visit www.think-direct.com/fasttrack

Notes to Editors

For more information contact Ruth Stone on 020 8614 0216 (direct line), 07788 417 109 (mobile) or e-mail ruth@orchidpr.co.uk.

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