IDM Journal’s editorial board welcomes six new members
Released 11 July 2002: The Institute of Direct Marketing today announced that six new members to the editorial board for the learned journal, Interactive Marketing, have been appointed.
The new members are:
- Dr Susan Baker, Senior Lecturer in Marketing, Cranfield School of Management, UK
- Robert C Clauser Partner in the Strategic Services—Media & Entertainment practice, Accenture, New York
- Wendy Hewson, Head of End User Research, Hewson Group, UK
- Professor Don E. Schultz, Professor Emeritus-in-Service, Northwestern University, USA
- Dr Christoph Wargitsch, Head of CRM, Audi AG, Germany
- Ian Wilson, Head of Marketing Operations, Royal Bank of Scotland, UK
By becoming members of the Interactive Marketing editorial board the five join an elite of world-class international marketing professionals and academics including Patrick Barwise, Director, Centre of Marketing, London Business School, UK; Ward A Hanson, Professor of Marketing, Stanford Graduate School of Business, US; and Alistair Tempest, Director General, Public Affairs, FEDMA, Belgium.
As Editorial Board members, each will guide the Journal by refereeing articles which fall within their area of expertise, advising the IDM of possible contributors and topics for publication and preparing the occasional article.
Professor Derek Holder, Managing Director of the IDM and Co-Editor in Chief of Interactive Marketing says, “We are delighted that this group of esteemed business experts have agreed to join the editorial board. With their input I have no doubt that the excellent quality of content as well as the variety of subject matter will continue to grow. I am sure each one will make a valuable and unique contribution.”
The appointments begin with immediate effect, and the next edition of Interactive Marketing is out on 3 July 2002.
Notes to editors
For more information, contact Ruth Stone, Orchid PR, on 020 8614 0216 (direct), 07788 417109 (mobile) or e-mail ruth@orchidpr.co.uk.
About the New Editorial Board Members
Dr Susan Baker, Senior Lecturer in Marketing, Cranfield School of Management, UK
At Cranfield Susan specialises in understanding consumer markets, branding and international marketing. She is jointly leading a research initiative into new consumer marketing, the New Marketing Research Group, which aims to understand the impact on marketing of the post-modern, IT-enabled consumer. She teaches on the MBA programme and works on a variety of management development programmes for companies across all sectors.
Robert C Clauser, Partner in the Strategic Services - Media & Entertainment, practice Accenture, New York
Robert has specialised in strategies around value creation, growth and competitive dynamics for the film, television, music and publishing industries. He has significant experience in business and product development, marketing, advertising, branding and e-commerce—both domestically and in Asia and Europe. Currently, Mr Clauser is building a new operating company and a new capability for Accenture, to be known as AKQA.
Wendy Hewson, Head of End User Research, Hewson Group, UK
Founding partner of Hewson Group, European CRM analysts, Wendy has led the Group’s research into CRM best practices and benefits realisation since 1991. She is author/editor of many reports on aspects of IT in sales and marketing. A visiting lecturer at City University Business School and former lecturer at Cranfield School of Management, Wendy qualified as a chartered accountant with Ernst and Whinney before joining Arthur Andersen as a management consultant. After which she joined Merrill Lynch becoming, at 29, one of their youngest vice-presidents.
Professor Don E. Schultz, Professor Emeritus-in-Service, Northwestern University, USA
Professor Don E. Schultz BBA, Oklahoma; MA, PhD Michigan State was the founding editor of the Journal of Direct Marketing; the DMEF Direct Marketing Educator of the Year 1989 and AAF Advertising Educator of the Year in 1992. He is a member, National Advertising Review Board; the co-author of Strategic Advertising Campaigns and Integrated Marketing Communications and former senior vice president, management supervisor, Tracy-Locke Advertising and Public Relations, Dallas/New York/Columbus.
Dr Christoph Wargitsch, Head of CRM, Audi AG, Germany
Dr Wargitsch holds a masters in physics and a PhD in economics. For the last six years he has been working in the automotive industry. Before he joined Audi two years ago, Dr Wargitsch worked at the management consultancy A.T.Kearne. At Audi he is responsible for all CRM activities.
Ian Wilson, Head of Marketing Operations, Royal Bank of Scotland, UK
Ian Wilson graduated in 1983 from the University of Strathclyde with an MSc in Operational Research, he then joined British Steel, where he worked for 10 years. He has been with the Royal Bank of Scotland's Retail Marketing department since November 1993 where he was first responsible for an Operational Research team, then led a major project to replace the Bank's existing marketing database and was appointed Head of Marketing Operations in April 2001. Ian is currently playing a leading role in the ongoing development of the Bank’s CRM strategy and project managing the implementation of the Bank’s Customer Contact Centre.
About the IDM
In the 15 years since it was founded, the IDM’s agenda has evolved to reflect the extraordinary revolution in business practices brought about by the growth of new media and technologies. The IDM is a not-for-profit organisation, an educational trust and a registered charity, and it offers courses and qualifications spanning every aspect of business and technology. To find out more, visit www.theidm.com.
About Interactive Marketing
Interactive Marketing is the official International Journal of The Institute of Direct Marketing (The IDM). Published for the IDM by Henry Stewart Publications, the Journal aims to be the leading academic international authority for marketers looking for new marketing concepts, strategies and applications.
About the Editorial Board and its Responsibilities
Editorial Board members guide the Journal by:
- refereeing articles which fall within their area of expertise
- advising Henry Stewart Publications of possible contributors and topics for publication
- preparing the occasional article for Interactive Marketing
About Henry Stewart Publications
Henry Stewart Publications (HSP) is a leading publisher of international marketing, management, legal, property, financial and biotechnology journals. All its journals are peer reviewed and each seeks to publish material of academic rigour, which is of direct relevance to practitioners. HSP publishes both stand-alone journals, and journals in association with learned institutes and organisations such as The Institute for Corporate Real Estate (USA), CASE (USA), The Institute of Direct Marketing (UK), Bioindustry Association (UK), European Molecular Biology Network, The Future and Options Associations (FOA) and The Institute of Advanced Legal Studies (UK).
