IDM launches brand new, 3-volume Marketing Guide
Released 13 October 2006: The IDM is set to launch an all-new edition of its flagship publication, "The IDM Marketing Guide: Best Practice in Direct, Data and Digital Marketing".
Viewed by many as a marketing 'bible', the Guide has been completely rewritten for the IDM's 20th year, having appeared in three previous editions. The 2006 edition is also a full 20% bigger in order to better meet the current needs of today's marketers.
The IDM Guide has become a much-valued source of practical help for some 10,000 marketers, giving them instant access to step-by-step advice and guidance from some of today's most respected practitioners. The new 3-volume edition consists of 1,500 A4 pages, containing 58 comprehensive chapters covering every aspect of direct, data and digital marketing. Contributors to the 2006 edition include:
Graeme McCorkell Hon F IDM, Direct Marketing Consultant
Professor Derek Holder F IDM, Founder & Managing Director, The Institute of Direct Marketing
Caroline Worboys M IDM, CEO Broadsystem Ltd
Clive Humby Hon F IDM, Chairman and Founder, dunnhumby
Terry Hunt Hon F IDM, Chairman, EHS Brann
Rory Sutherland M IDM, Vice Chairman & Creative Director, OgilvyOne Worldwide.
IDM managing Director, Derek Holder comments: "The new IDM Marketing Guide now gives the same practical help on online advertising, email and mobile campaigns and current legislative issues as it has always done for more traditional marketing methods and channels. In both hard copy and electronic formats, it is the most versatile library of direct, data and digital marketing know-how anywhere."
Simon Lawrence F IDM, Founder and joint MD, Information Arts, describes the Guide as: "an essential resource for any company who wants to ensure their marketing staff have best practice advice at their finger-tips."
Full details of the new IDM Marketing Guide, including full contents and contributors, can be found at www.theidm.com/resources/idm-marketing-guide/. The Guide will be available from 17 November priced £195, although orders placed before the launch date will bring a saving of up to £70.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
