IDM launches new benefits for employers
Released 08 October 2002: The Institute of Direct Marketing (IDM) has launched a corporate membership package. It has been created in response to demand from senior executives within marketing organisations and marketing departments for wider, cost-effective access to the benefits of IDM membership for their staff.
In addition to the regular benefits of membership for nominated individuals, the new package provides member companies with a range of exclusive corporate benefits and a selection of services to their employees.
To qualify, companies must nominate ten or more staff for membership.
Caroline Robertson, Membership Director at the IDM says, “The flexible features of this new package offer corporate members the opportunity to incentivise and reward staff through IDM membership services, education, training and information. Using these benefits creatively should have a positive impact on staff morale and retention. Additionally through IDM Corporate Membership companies will make an impact on future clients and employees by demonstrating a firm commitment to quality and professional development.”
Promotion of the IDM Corporate Membership package begins this month through direct mail and telemarketing follow-up to senior decision makers in marketing organisations and marketing departments.
Notes to editors
For more information, contact Ruth Stone, Orchid PR, on +44 (0)20 8614 0216 (direct), +44 (0)7788 417109 (mobile) or e-mail ruth@orchidpr.co.uk.
About the IDM
In the 15 years since it was founded, the IDM’s agenda has evolved to reflect the extraordinary revolution in business practices brought about by the growth of new media and technologies. The IDM is a not-for-profit organisation, an educational trust and a registered charity, and it offers courses and qualifications spanning every aspect of business and technology. To find out more, visit www.theidm.com.
About IDM Corporate Membership
- Subscription concession: Corporate members receive a 20 per cent discount on the standard membership subscription—10 individual members for £960 plus VAT.
- Website: The opportunity to promote your business on the IDM website. Listed in the new Corporate Members area of the website, you can provide up to 100 words of description about your company and a hyperlink to your own website.
- Imprint: Publicise your support for the IDM and best practice direct marketing by using the IDM corporate logo on your own stationery.
- Training discount: Corporate members will be entitled to an unlimited 5% discount on all IDM professional short training courses for any staff member
- IDM events:The member price is applicable to all staff at a corporate member company who wish to attend any IDM event.
- New IDM Guide: One free copy of the Interactive and Direct Marketing Guide (worth £185) for every corporate package.
- Member communications: In addition to the nominated individual members, any interested staff member may receive the members’ e-zine and e-mail bulletins.
- Annual Lunch: Complimentary invitation to the Annual Lunch for the membership organiser.
