IDM launches new journal dedicated to interactive marketing
Released 07 November 1999: The Institute of Direct Marketing (IDM) has launched a new publication for its members. The first issue of the Interactive Marketing journal, sponsored by Royal Mail, includes contributions from Bob Tyrrell, Richard Webber and Don Schultz.
Published quarterly, the journal will take a detailed look at direct marketing concerns from expert perspectives the world over. The first issue, summed up in the editorial as a 'dress rehearsal for the future', concludes that "if, as we believe, one day every marketer will be an interactive marketer, then this journal will have served a purpose in helping to redefine marketing."
Co-editor and Managing Director of the IDM, Derek Holder, says, "The journal promises to set the agenda for debate and practice in direct marketing globally. We are sourcing original content from world-class practitioners, and the result is a unique publication combining breadth of experience with depth of knowledge."
Members of the IDM will receive Interactive Marketing for free while non-members may subscribe through Henry Stewart Publications on +44 (0)171 323 2916.
Note to editors
For further information, call Ruth Stone, PR Manager, on +44 (0)20 8614 0216 (direct) or +44 (0)7788 417109 (mobile), or e-mail ruth@orchidpr.co.uk.
About the IDM
Founded in 1987, The Institute of Direct Marketing is recognised as the fastest-growing marketing institute in Europe and has a worldwide reputation for the quality of its professional development, training programmes and membership services. Additional activities include events, awards, research, information services and consultancy. Find further information on the IDM by visiting www.theidm.com.
