IDM launches new MCap service to help maximise RoMI
Released 15 October 2009: After a successful global pilot, the IDM is launching a new Marketing Capabilities service (MCap). The service assesses an organisation's marketing skills and practice, enabling it to improve its capability and to maximise return on marketing investment.
MCap ensures that, in today’s tough budgetary climate, an organisation has the right people with the right blend of up-to-date skills, who are consistently applying best practice.
Marc Michaels, Director of Direct Marketing, COI, and member of the IDM Council of Management, which has supported the development of MCap, said:
"Of all the investments marketers make, it is the investment in their people and skills that they probably least understand. The IDM's new MCap service will help marketers to measure the skills their people have, providing deeper insight into the capabilities of their marketing teams and helping them to target improvements in skills and practice to have greatest impact on performance. I am sure this service will help many organisations improve their marketing results through developing and nurturing more highly capable marketing people."
MCap will assist marketing leaders by:
- Drawing a detailed map of the organisation's current marketing capability
- Identifying and prioritising important skills gaps and locating key strengths
- Measuring individual and organisational practice
- Giving accurate insight to target training and development solutions in the right skills for the right people
- Helping, therefore, to drive better performance and results
Uniquely, the MCap database features more than 400 measurable marketing standards, underpinned by 3,000 enablers of modern, accountable marketing practice.
MCap helps measure and manage the organisation's greatest asset – its people. It provides a framework by which the marketing team can stay ahead of the competition in the key capabilities. The IDM expects the MCap database to build into a comprehensive skills and practice benchmarking tool.
Full details about IDM MCap can be found at www.theidm.com/mcap.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
