IDM launches programme for change at its annual B2B Marketing conference
Released 12 March 2010: The Institute of Direct Marketing will launch a programme for change at its annual B2B Marketing conference in May at a time when, according to the IDM B2B Marketing Council, "innovation must drive transformation".
The 7th IDM Business to Business Marketing Conference, sponsored by D&B, takes place on Wednesday May 19 2010. Entitled Marketing strategies for a brave new world, this year’s programme both acknowledges the monumental change marketers have witnessed in the last few years, and aims to give delegates the ideas, structures, practical knowledge and confidence to turn change to their advantage going forward.
Debbie Williams, Chair of the IDM B2B Marketing Council, and Chair of the conference says: “There’s never been a more exciting time to be a B2B marketer. The recession has taught us some salient lessons: the need for agility, accountability and getting better results with fewer resources. Now is the time to take this forward. This year’s conference programme is positive, forward-looking with practical advice. Delegates will come away with the ammunition they need, not only to be competitive, but also pivotal in their own organisations.”
IDM B2B Marketing conference agenda at a glance:
Opening Keynote: Thriving after ‘The Great Recession’
Professor Paul Fifield, Visiting Professor of Marketing Strategy, Southampton University
Plenary sessions:
Offline and Online Marketing – Vodafone case study
Deane McIntyre M IDM, Head of Campaigns and Online, Vodafone Global Enterprise
Riding the Hype of Social Media for B2B Marketing – Cisco case study
David Chalmers, Head of Digital Marketing, Europe, Cisco Systems Ltd
Influencer Marketing - case study update from IDM B2B conference 2009
Duncan Brown, European Managing Director, Influencer50 and Lisa Hutt, EMEA Programs Director, salesforce.com
Marketing Effectiveness – what’s effective in the new economy
Matthew Palmer, Marketing Spend Effectiveness Lead, Deloitte Consulting
Closing Keynote: B2B Game Changers – companies that are changing the rules of B2B marketing
Paul Cash F IDM, CEO, Hurricane
The conference will also include 4 practical breakout sessions on:
- Big content marketing live experiment
- Harnessing the power of online B2B communities
- The latest in automation – marketing at the speed of change
- B2B brand marketing from Google University
The 7th Annual IDM B2B Marketing Conference takes place on Wednesday 19 May at Altitude 360 in central London. Full programme details are at http://www.theidm.com/b2b.
The IDM B2B Marketing Council consists of leading B2B practitioners, including amongst others, Richard Robinson, Head of Business Markets, Google; Deane McIntyre, Head of Campaigns and Online, Vodafone Global Enterprise; Debbie Robertson, Sales and Marketing Director, UK Online and Lisa Hutt, EMEA Programs Director, salesforce.com. Its mission is to push the frontiers of knowledge within B2B, provide opportunities to share best practices and to raise the profile of B2B marketing, giving the discipline the recognition it deserves.
The IDM would like to thank B2B conference associate sponsors Aprimo, B2B Marketing Magazine, Concep, Elliot Young, Hurricane, Lorien Unique, Pitney Bowes and Superbrands.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
