IDM & Lorien Unique strike up strategic partnership
Released 30 January 2009: The Institute of Direct Marketing is pleased to announce that it has added dynamic content marketing specialist, Lorien Unique to its list of strategic partners.
The first of the joint initiatives between the two organisations' is a series of highly targeted campaigns to promote the Institute's spring conferences. Both the IDM B2B Marketing Conference and the Annual IDM Data Summit will be promoted using highly personalised direct mail, email and personal web pages.
Representatives from Lorien Unique will also join the IDM's expert speaker faculty to deliver practical training to the marketing profession on the potential of dynamic content when incorporated into promotional programmes.
IDM Marketing Director, Lisa Turner says:
"We're excited to be working with Lorien Unique. For the IDM, the partnership is right on mission, which is to keep our profession abreast of new techniques, new media and new practices. We recognise dynamic content as being groundbreaking technology that will help organisations large and small to deliver more engaging, responsive campaigns"
Chris James, Client Services Director, Lorien Unique adds:
"Lorien Unique are proud to be a supporter and partner of the IDM and relish the opportunity to help educate their members about dynamic content marketing. The direct marketing mantra of the right message, to the right person, at the right time and via the right channel is now available to all marketers through dynamic content marketing but it isn’t a mainstream direct marketing discipline, yet. We hope to change this by working with leading direct marketing organisations, like the IDM, to promote its benefits through live project case studies. "
The IDM spring conference promotion for the Annual IDM Data Summit launched on 22nd January 2009 and the B2B Conference will commence the week commencing 2nd February. To view a personalised web page for the Data Summit, visit www.mydatasummit.com/lisa.turner
Notes to Editors
For more information contact Juliet Hilditch .
