IDM makes November 'Media Month'
Released 15 September 2003: IDM's new 'pick and mix' training package to nurture media-neutral marketers.
The IDM will add a new dimension to its training solutions in November when it runs 'Media Month', a series of competitively priced workshops covering the full spectrum of direct marketing media. Delegates will be able to tailor their own training package from the range of workshops on offer in order to help them improve their understanding and use of an(?) increasingly complex media mix.
Media month's series of workshops starts with a one-day introductory workshop on Integrating Direct Marketing Media and includes a series of seven optional specialist workshops covering:
- Direct Mail
- Press, Inserts & Door to Door
- Telephone Media
- Web & E-Mail
- Mobile & SMS
- Television & Radio
- Field Marketing & Ambient Media
Director of Professional Short Courses at the IDM, Jill Hancock explains, "This is probably the IDM's most flexible training solution to date. It was developed in response to the growing demand from the profession to ensure parity of understanding of all the various marketing media to enable smarter decision making and better integration. At the end of Media Month delegates will have the knowledge and skills needed to create, execute and evaluate the best possible direct marketing campaign for the purpose - whether that entails one or a mixture of media."
Any two workshops cost from just £295 with additional workshops from £99. Bookings are also transferable between colleagues within the same company.
All prices exclude VAT and courses are held at the IDM in Teddington.
Notes to Editors
For more information contact Natasha Claxton, Orchid PR 0208 614 0205 or e-mail Natasha@orchidpr.co.uk.
