IDM North conference's line-up boasts leading CRM experts
Released 22 August 2003: The Institute of Direct Marketing (IDM) today unveiled a world-class line up of CRM speakers for this year's one-day conference in the North. Presenters from Marks and Spencer Financial Services, COI Communications and Littlewoods Football Pools will be amongst those taking centre stage for the event in Manchester on 9 September.
The one-day conference, entitled "The CRM Diet" has been created to help delegates unlock the potential of Customer Relationship Management (CRM). The main programme includes case study presentations from a variety of business sectors.
Delegates can supplement these by choosing two out of the four interactive workshop sessions on offer:
- Creating More Effective Direct Mail
- Building B2B Customer Loyalty
- Maximising the Value of Customer Data,
- Multiple Touchpoint e-CRM Solutions.
IDM Membership Director, Caroline Robertson, comments, "This cram-packed event promises to be an extremely worthwhile day out of the office. It offers delegates a unique opportunity to bring themselves up to speed on all the latest CRM thinking whilst offering the option to tailor the day to their individual needs."
"The CRM Diet" takes place on 9 September at Manchester Metropolitan University between 09:00 and 17:00. Tickets are strictly limited and cost £99 + VAT for IDM Members and £129 + VAT for non-members.
To find out more or to book visit www.theidm.com or call 020 8614 0275.
Notes to Editors
For more information contact Ruth Stone on 020 8614 0216 (direct line), 07788 417 109 (mobile) or e-mail ruth@orchidpr.co.uk.
