IDM offers free “training to go” at ad:tech
Released 10 September 2008: The Institute of Direct Marketing will be putting the emphasis on innovation, speed and usability at this year’s ad:tech where it will be offering bite-size versions of some of its newest training courses free to show visitors.
On Wednesday September 24, speakers at the IDM Academy, all expert digital marketing practitioners, will deliver short bursts of concentrated knowledge on some of today’s hottest digital techniques, with each session designed to be easily absorbed "on the go".
Much of the material will be from the Institute’s newest offerings, the IDM Digital Marketing Boosters, which aim to deliver fast, intensive training to help marketers keep pace with the rapid pace of today’s digital marketing.
Academy topics include social media, affiliate marketing, email, writing for search engines, behavioural targeting online and mobile marketing. In addition there will be a keynote session delivered by Peter Cowley, Managing Director for Digital Media at Endemol UK, entitled “Advertising Opportunities in Original Digital Content”
IDM Programme Director, Joanna King comments:
“The schedules of today’s marketing professionals are busier than ever, but there is also intense pressure for them to keep up with the relentless pace of digital marketing techniques and technologies. The Academy sessions are designed to deliver a knowledge injection that is fast, easy to absorb and practical enough to be immediately applicable in the workplace.”
All sessions at the IDM Academy are tasters from full IDM training courses.
Notes to Editors
For more information contact Juliet Hilditch on 020 8614 0229.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
