IDM offers UK marketers a chance to be the first to hold an email marketing qualification
Released 10 September 2009: The Institute of Direct Marketing has launched the first UK qualification specifically designed for email marketers. Developed in association with The Email Academy, the IDM Award in Email Marketing will distinguish its holders as extremely skilled, qualified professionals, committed to the highest levels of best practice and equipped with the most up-to-the-minute knowledge in email technology and techniques.
The Award has been devised, and will be delivered, by two of the UK’s leading email marketers and highly respected IDM tutors, David Hughes M IDM and Mike Teasdale F IDM. It brings together all the considerations and requirements for becoming one of today’s most effective, knowledgeable and trusted email marketing professionals. The syllabus includes:
- The business case for email
- Email marketing technology infrastructure
- Data management techniques and technologies
- Best practice delivery guidelines
- Legal considerations
- Creativity in email marketing
- Integration of email with other on and offline activity
- Testing and measuring
- Email marketing management
IDM Qualifications Director, Amanda Rogers comments:
“Email marketing continues to show a staggering rate of growth, which clearly demonstrates the important role it plays when budgets are squeezed ever tighter. But many email communications are poorly executed and the medium is often used insensitively. This new Award will provide the profession with a benchmark to distinguish those practitioners who are not only extremely able and knowledgeable but are committed to highest standards of practice.”
Christopher Combemale, Founder of The Email Academy adds:
“The Email Academy is pleased to have collaborated with the IDM on the Email Award. The IDM is respected worldwide for its Digital and Direct qualifications and appropriately has taken the lead in developing a specialised email qualification.“
Applications are now invited for the initial IDM Email Marketing Award intakes, which begin in November. Click here for more information.
Notes to Editors
For more information contact Juliet Hilditch .
