IDM overhauls digital and data categories for 2009
Released 19 November 2008: In order to reflect the enormous impact of digital and data on current marketing practices, the IDM has given a complete overhaul to the Digital and Data sections of its 2009 Business Performance Awards, sponsored for the second year by data value management specialist DQM Group.
The number of awards within the digital section has been increased to six and the Institute is now inviting entries to this category that demonstrate marketing excellence in: Search Engine Marketing, Affiliate Marketing, Mobile Marketing, Digital Innovation, Online Display Advertising and Best use of Email Marketing.
BPA judge and Managing Director of Awards sponsor, DQM Group, Adrian Gregory explains:
"As we approach 2009 it is no longer appropriate to judge, say, an email campaign against a piece of search marketing simply because they both sit under the digital umbrella. The digital discipline has matured to a point where it has its own distinct sub-disciplines, all presenting their own challenges and where good work deserves to be recognised with its own specific award. With respect to data it has always been fundamental to success in DM but we were keen to add a best new products category to reflect the innovation that is taking place in data. We’re delighted to be supporting the IDM Business Performance Awards once again, which promote best practise and share our objective to help raise standards in the data and DM industries."
The awards, sponsored once again by DQM Group and now in their 11th year, are now open for entry. They are comprised of the top tier Diamond Award – for the marketing programme judged to have had the most outstanding impact on overall business performance, and up to 12 individual category awards for excellence in the specific disciplines of direct, data and digital marketing.
Full details including category descriptions and entry guidelines, are available at www.theidm.com/bpa.
About the IDM
The IDM is the professional development body for individuals and companies that wish to improve their direct, data and digital marketing effectiveness. It delivers world-class knowledge and skills for enhanced business performance in the areas of direct, data and digital marketing. The IDM is a not-for-profit organisation, an educational trust, a membership organisation, and a registered charity. It offers events, information, courses and qualifications spanning every aspect of business and technology.
To find out more about the IDM, visit www.theidm.com.
For more on the IDM Business Performance Awards, visit www.theidm.com/bpa.
About DQM Group Limited
DQM Group is a data value management specialist, leading the market in protecting commercial and marketing data from misuse.
Working closely with leading data owners and large direct marketers for private and public organisations, DQM Group develops strategies, products and plans to help create, protect and grow value in clients important data assets.
DQM Group unique products include tools to track data, undertake due diligence of data assets, conduct compliance audits and benchmarking to support data managers and large direct marketers across all aspects of data governance.
DQM Group is committed to setting and raising standards in all aspects of data management including data security, data regulation and data quality matters and is an active member of the Data Councils and Best Practice Committees of the DMA and IDM.
To find out more visit www.dqmgroup.com or call Adrian Gregory on 0870 242 7788.
Notes to Editors
For more information contact Juliet Hilditch .
