IDM professionalises digital marketing with new breed qualifications
Released 28 February 2005: The IDM today launches the world’s first international professional qualifications in digital marketing. The new qualifications are the profession’s first steps towards a national vocational qualification structure for digital marketing.
The qualifications have been designed to create a structural pathway through which digital marketers can progress their careers and are designed to help establish digital marketing as a profession.
The new Certificate and Diploma in Digital Marketing have been developed following extensive research into the specific skills sets and knowledge pools of the digital marketing discipline and the growing demand in the job market for marketers with proven digital marketing know-how.
Their introduction is intended to counterbalance the anticipated and imminent digital marketing skills shortage while improving the performance and profile of digital marketing as a business discipline in its own right.
Professor Derek Holder, Managing Director of the IDM says, "Digital Marketing is growing at a prodigious rate, yet there are no vocational qualifications which recognise this trend. This means there is a threat of a severe skills shortage which, if ignored, will stem the discipline’s growth through ignorance and ill-practice. Our new qualifications will support and nurture the digital marketers by creating an able and informed professional community."
The market’s requirement for the qualification results from the growing application of digital media for marketing purposes coupled with a greater need for a consistent and quality experience of digital marketing for consumers, client organisations and marketing services companies alike.
The IDM is inviting applications for the courses with immediate effect and the first courses are scheduled to start in May.
The two qualifications will sit alongside the IDM’s established and successful Certificate and Diploma in Direct and Interactive Marketing, which have over 8,000 graduates worldwide.
For more information visit https://adwords.google.co.uk/select/ProfessionalWelcome
Notes to Editors
For more information contact Ruth Stone on 020 8614 0216 (direct line), 07788 417 109 (mobile) or e-mail ruth@orchidpr.co.uk.
