IDM Research Conference 2004: Line-up announced
Released 13 September 2004: Professor Richard Webber, Dr Hugh Wilson and Dr Helen Woodruffe–Burton are amongst the line-up for the annual IDM Research Conference. Entitled ‘Innovation in Marketing’, the 2004 conference continues the tradition of bringing business and academia together to address the current and predict the future burning issues in marketing.
Presentations will be made by representatives of leading academic institutions and marketing organisations including Experian, Cranfield School of Management, Strategic Research and UCL.
The presentations this year cover a variety of subjects including:
- The integration of psychographics with profiling system MOSAIC
- Customer Insight as a Strategic Asset
- Fostering creativity within a group dynamic
Kate Wilkinson, Director of Graduate Services at the IDM says, "The Research conference performs a pivotal role for the IDM by supporting best practice teaching and research within UK universities."
"Every year academics gain valuable insight into the research requirements of the profession while businesses are presented with the opportunity of gaining a real competitive edge by working with the UK’s leading university teams." She continues
The IDM Research Conference has established a successful track record in showcasing the best research to come out of universities. Delegates can expect to:
- Find new concepts and theories to apply to marketing teaching and business operations.
- Make contacts for future research projects.
- Help set the marketing research agenda.
The 2004 IDM Research Conference takes place on 20 October in central London and costs £20 + VAT to attend.
Notes to Editors
For more information contact Ruth Stone on 020 8614 0216 (direct line), 07788 417 109 (mobile) or e-mail ruth@orchidpr.co.uk.
