IDM reveals how to create e-mail messages that rise above the clutter
Released 19 August 2003: Dominic Riley, founder of handbag.com and the man behind the launch of www.bbc.co.uk, is to conduct a Q&A session at the IDM's evening e-mail marketing workshop on 4 September. The workshop has been created to help interactive marketers originate e-mail campaigns that are desirable to the target audience and not discarded as 'spam'.
Using a Multiple Sclerosis Society cased study, amongst others, the IDM will demonstrate how a successful retention programme can be built and developed to meet challenging goals.
Bede Feltham, Managing Director of 2busy2surf.com will also reveal the trends that drive e-marketing and suggest where these trends are taking us in the short-term. He will also briefly review the impact of the new legislation regarding electronic communications and privacy.
Those who attend the session can expect a practical and interactive evening, which concludes with some key secrets on e-mail marketing to your existing customer base.
The event takes place on 4September in central London, from 6pm. For further information on the workshop visit www.theidm.com/events or call 020 8614 0275.
Notes to Editors
For more information contact Ruth Stone on 020 8614 0216 (direct line), 07788 417 109 (mobile) or e-mail ruth@orchidpr.co.uk.
