IDM reviews strategy with new Council of Management
Released 14 April 2003: The IDM has brought together a new Council of Management to advise on its long-term strategic direction and to ensure the Institute's activities remain in line with the needs of the business community. The new IDM Council is made up of many of the UK’s most respected marketing professionals.
The purpose of the Council is to better understand the current and anticipated marketing development and training needs of the represented industries and agencies, and to ensure the IDM’s current and future portfolio matches those needs.
By examining individuals' competencies and the work processes involved in every aspect of direct and interactive marketing, the IDM is creating a comprehensive portfolio of lifelong learning solutions for professional direct marketers. The Council’s input to this process is vital to ensure the results are of the highest quality and that these cater for all levels of marketing management from junior to senior.
The inaugural meeting of the IDM Council of Management took place on 2 April 2003.
Simon Hall F IDM, Chairman of the IDM who also hosted the meeting says, "We are delighted to welcome some of the UK's most influential marketers to our Council of Management. Collectively, the Council has vast experience across vertical sectors and marketing disciplines. The culmination of this expertise will without doubt give the IDM a unique perspective on which it can create some truly leading-edge training solutions."
Companies represented on the IDM Council of Management
| LMUK Freeserve.com plc BBC TV Licensing WWAV Rapp Collins Claritas Group Ltd The Telegraph Group Ltd Future Foundation EHS Brann NSPCC archibald ingall stretton... Sainsbury's Supermarkets Ltd Royal Bank of Scotland | T-Mobile International British Gas IDM Consultancy Digital Strategy Consulting COI Communications Skoda Auto British Airways plc OgilvyOne Worldwide Centrica plc MORE TH>N Britannia Music American Express |
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
