IDM secures Don Peppers for second
Released 14 July 2005: The second seminar in the IDM’s recently launched Guru series takes place on 4 October and will be delivered by the legendary Don Peppers. Recognised for over a decade as the leading authority on Customer Relationship Management (CRM) business strategies, Peppers will describe and explain his newest strategic thinking, Return on Customer. The first seminar in the series featured Drayton Bird.
Return on Customer (ROC) is a metric that gauges the rate at which a business creates enterprise value from any customer or group of customers. It is also the subject of Peppers’ new book, ‘Return on Customer’, co-authored by business partner Martha Rogers, Ph.D.
For the IDM Guru series, Peppers promises a clear, jargon-free seminar, in which he will deliver insights into this new dynamic, explaining:
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- how companies can grow the value of their scarcest resource - their customers ·
- how to prompt your customers to create more value for your business ·
- using ROC to drive decisions about the actions you take and the resources you invest ·
- optimising the mix of short-term and long-term customer value to create total value ·
- how ROC allows businesses to hold salespeople, account managers, campaign directors, store managers, and CEOs accountable not only for current revenues (today) but also for the customer equity used up (today) to realise current revenues.
IDM Programme Director, Joanna King, says: “Following the success of our first Guru series seminar, we’re very excited to have secured another such universally respected speaker. Don Peppers is a leading light in the field of customer-focused strategy and his latest concept, ROC, will no doubt impact on future strategic planning in organisations of all sizes.”
About Don Peppers
Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s leading customer-focused management consulting firm now part of Carlson Marketing Group. Don’s vision, perspective and thoughtful analysis of global business practices has earned him a ranking by Accenture’s Institute for Strategic Change among the "Top 100 Business Intellectuals" two years’ running. The CIM cites him among the 50 “most influential thinkers in marketing and business today” and he is a member of the International Direct Marketing Hall of Fame.
He is the co-author, with Martha Rogers, Ph.D., of a series of international best sellers that have collectively sold over a million copies around the world. The product of their first successful collaboration in 1993 was the pioneering “The One to One Future”, described by Inc. Magazine as "one of the two or three most important business books of all time" and considered by many as the bible of the CRM revolution.
Notes to Editors
For more information contact Juliet Hilditch at juliethilditch@theidm.com.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
