IDM supports East of England Network’s inaugural event
Released 05 March 2001: The Institute of Direct Marketing (IDM), Europe’s fastest-growing marketing organisation, announced that it is supporting the inaugural event of the East of England Network for Interactive Marketing. The event, called Key Success Factors in Interactive Marketing, launches the new network and will incorporate presentations from world-class speakers Marcus Bicknell, European President of CMG Information Services (which operates AltaVista), and Professor Keith Fletcher, from the School of Management at the University of East Anglia.
Professor Derek Holder, Managing Director of the IDM, says, “We are delighted to be supporting this event, which addresses a crucial issue for industry at large. The heavy losses in so many of the high-profile dot-coms resulted largely from a limited understanding of direct marketing online, better known as interactive marketing. By meeting the topic head-on, business leaders in the east of England can expect to become some of tomorrow’s success stories as the second wave of new-economy companies is formed.”
Professor Keith Fletcher adds, “Having the support of the IDM serves to underwrite how important this new network is. Like the IDM, we recognise the importance of interactive marketing in modern business management. The role of the East of England Network will be to communicate that importance and then support local businesses as they acquire the related knowledge and skills, ensuring that the business community in the east of England has a global reputation for excellence—now and in the future.”
Key Success Factors in Interactive Marketing takes place at Dunston Hall in Norwich on Thursday, 29 March between 18:00 and 20:30. Tickets (including buffet) cost £55. To reserve a place, call Terry Kendrick on +44 (0)1603 593217/628818 or send a cheque, payable to University of East Anglia, to Terry Kendrick, School of Management, University of East Anglia, Norwich NR4 7TJ.
Note to editors
For further information on the IDM, call Ruth Stone on +44 (0)208 614 0216 (direct) or +44 (0)7788 417109 (mobile), or e-mail ruth@orchidpr.co.uk. For further information on the East of England Network for Interactive Marketing, contact Terry Kendrick on +44 (0)1603 593217.
About the IDM
Founded in 1987, The Institute of Direct Marketing is recognised as the fastest-growing marketing institute in Europe and has a worldwide reputation for the quality of its professional development, training programmes and membership services. Additional activities include events, awards, research, information services and consultancy. Find further information on the IDM by visiting www.theidm.com.
About the East of England Network for Interactive Marketing
Established in 2000, the East of England Network for Interactive Marketing aims to:
- Promote business opportunities for existing interactive marketing companies in the east of England
- Establish and enhance the reputation of the east of England as a knowledge and commercial base for interactive marketing
- Make interactive marketing tools, knowledge and best practice available to all businesses within the region
- Accelerate best practice and innovation in interactive marketing for members
About Marcus Bicknell
Marcus Bicknell is President of the European Office of CMG Information Services Inc. Bicknell is a consumer marketer with a career that covers the record industry, satellite operations, TV channels, e-mail and new media consultancy. Prior to joining CMG, he was Managing Director of European Channel Management Ltd., a joint venture of BBC Worldwide, Pearson Television and Cox of Atlanta, where he was responsible for the distribution of TV channels BBC Worldwide and BBC Prime in Europe.
