Increased demand for direct marketing education creates urgent need for undergraduate placements
Released 30 March 2004: The IDM today issued a call to the direct marketing community to assist its burgeoning education programme by offering work placements for undergraduate students from Leicester Business School at De Montfort University. The need for assistance results from increased demand from undergraduates for direct marketing education.
Geoffrey Wootten, Senior Lecturer, Leicester Business School explains, "More and more students are now asking to study direct marketing as part of their degree. The University wanted to encourage this and has worked with the IDM to develop its curriculum accordingly. The IDM's involvement and support helps us ensure that our undergraduates' learning meets professional standards."
Students at De Montfort University are now looking for 12-month placements specifically in direct marketing roles, to start in Summer 2004.
Kate Wilkinson, Director of Education at the IDM says, "These undergraduates are all highly capable students with a good basic knowledge of direct marketing. Each is keen to have a career in the profession, and we are seeking organisations who are able to provide them with a fulfilling experience on the job."
As well as supplying its education modules to over 70 universities and running The IDM Certificate in Direct Marketing Principles at 15 universities, the IDM has developed bespoke content and pathways with the Business School at De Montfort University for their undergraduate Marketing students. This is a unique concentration of Direct Marketing, not currently offered by the IDM with any other UK University.
The Business School has a defined pathway in its Marketing subjects for those students who want to pursue a career in direct marketing, and De Montfort University has exceptional direct marketing content within its undergraduate programmes.
Second year students at De Montfort study a full module in direct marketing giving them a firm grounding in the principles of direct marketing such as acquisition and retention strategies, database marketing and creative strategy.
In their final year, students can develop this further with another module, Interactive Marketing Campaign, where students apply the learning from their second year by working on a live marketing project provided by the IDM's Student Direct Marketing Competition.
If you can help with this project by providing a student with a placement please contact Kate Wilkinson on 020 8614 0272 or katewilkinson@theidm.com.
Notes to Editors
For more information contact Ruth Stone on 020 8614 0216 (direct line), 07788 417 109 (mobile) or e-mail ruth@orchidpr.co.uk.
