Interactive third edition of IDM’s best-selling Direct Marketing Guide out in September
Released 03 July 2002: The third edition of the direct marketing profession’s primary source of hands-on knowledge and guidance will be published in September.
20% bigger than the previous edition and renamed The Interactive and Direct Marketing Guide, it contains more than 50 chapters by 37 different contributors, each one a leader in their field, including:
- Graeme McCorkell, Founder Fellow, the IDM
- Nick Siragher, Director, Hewson Consulting
- Clive Humby F IDM, Chairman and Co-Founder, dunnhumby
Previous editions of the Guide already grace some 8,000 direct marketers’ bookshelves. The new edition is expected to out-sell its predecessor as it will be available in both hard-copy and CD-ROM formats.
Professor Derek Holder, Managing Director of the IDM, says, “This new version of the Guide pools the knowledge of the very best in the business. True to the IDM’s wider approach, it provides practical, immediately applicable and comprehensive instruction on every aspect of interactive and direct marketing. So, it will be an equally invaluable tool for newcomers to the business and for direct marketing die-hards in need of refreshment and updating.”
Louise Brannan, Head of Marketing, Marks and Spencer Financial Services, says, “The Guide has proved to be a good reference source as well as an excellent aid to training. We can’t wait to get our hands on the new edition.”
The Guide costs £165 for IDM members and £185 for non-members (excluding VAT and p&p). The pre-publication offer provides a £30 discount for those ordering before the end of July, and all orders benefit from a 30-day trial.
More information on the new Guide can be found at www.theidm.com/guide.Notes to editors
For more information, contact Ruth Stone, Orchid PR, on 020 8614 0216 (direct), 07788 417109 (mobile) or e-mail ruth@orchidpr.co.uk.
Advance copies for reviewing purposes
The IDM is making a limited number of copies of the Guide available to press in advance of general release for reviewing purposes. To request a copy, contact Ruth as above.
About the IDM’s Interactive and Direct Marketing Guide
The Interactive and Direct Marketing Guide is completely rewritten and designed to reflect the technological and media changes of the past four years. It is also extended to give the same practical help in planning e-mail campaigns, mobile marketing and online advertising as it does for direct mail, print advertising, inserts, door-drops and DRTV. Now supplied in both hard-copy and electronic formats, this is the most comprehensive and versatile library of direct and interactive marketing know-how available anywhere.
About the IDM
In the 15 years since it was founded, the IDM’s agenda has evolved to reflect the extraordinary revolution in business practices brought about by the growth of new media and technologies. The IDM is a not-for-profit organisation, an educational trust and a registered charity, and it offers courses and qualifications spanning every aspect of business and technology. To find out more, visit www.theidm.com.
