John Lewis and Macmillan reveal online secrets at IDM digital event
Released 07 April 2009: On Thursday 16 April, senior marketers from John Lewis Direct and Macmillan Cancer Support will reveal, to an audience of IDM members and guests, the highly effective digital innovations at the heart of their respective online targeting strategies.
The event, sponsored by Steak Digital, will reveal how the retail giant has achieved successive online growth at above-market levels since its inception, and how the cancer charity successfully and consistently engages with an audience that is at its most disconnected - the UK's 2million cancer sufferers.
IDM Membership Director, Caroline Robertson, comments:
"It's motivational that, in such adverse circumstances - recession on the one hand; illness on the other, both brands have achieved their objectives with such a high degree of success. We're delighted that both of our speakers are so willing to share the detailed secrets of their winning strategies with so many fellow professionals."
Speakers are David Walmsley, Head of Webselling at John Lewis, whose session will focus on the retailer's innovative online behavioural tracking and targeting techniques, and Katie Smith, Macmillan's Head of Digital Media, who will reveal the charity's own customer insight-driven marketing model. Full event details are available at http://www.theidm.com/digitaltrends.
Notes to Editors
For more information contact Juliet Hilditch.
